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Coronavirus impact on the amazing automotive aftermarket: Past recessions, stock market crashes and unemployment
Aftermarket Analysis
What's the coronavirus impact on the auto aftermarket?
What is the COVID-19 and coronavirus impact on the auto aftermarket? Most economists seem to agree right now that we're probably heading into a recession. (This is written March 27, 2020.)…
Most Popular Trucks in America
Aftermarket AnalysisHere are the most popular full-size pickup trucks in America in 2019. This includes new registrations through the third quarter (Sept. 30). New registrations of light trucks (including SUVs and CUVs) exceeded 9 million units. We're projecting total units to be around 12 million for 2019. More than 2 million pickups were sold and are expected to...
Auto Parts Industry Analysis: Online Automotive eCommerce Market At $12 Billion in 2019
Aftermarket Analysis, Market Research, Marketing ArticlesHighlights from our annual auto parts industry analysis:
• Online automotive eCommerce market will pass $12B in 2019 in the US; Projected at $19B by 2022.
• North American automotive eCommerce market nearly $16B in 2019, excluding auctions,…
New Car Buyer Demographics
Market ResearchWe get asked a lot of questions about new car buyer demographics so we wanted to do some in-depth data analysis to see who buys new cars in 2020. Buying a new vehicle is a major household expenditure. It is reported that Baby Boomers...
We Bust 3 Myths About Selling Auto Parts During the Christmas Shopping Season
Marketing ArticlesCan you sell auto parts online for the Christmas shopping season? The shopping season isn't just about sweaters. We analyzed Google search trends over the past few years and bust some myths.
Myth#1: Black Friday: the most important online shopping…
Auto Parts Retail Industry Analysis: Digital Influence on Retail Auto Parts Sales
Aftermarket Analysis, Market Research, Marketing ArticlesIn auto parts retail industry analysis, we show how digital influence is driving billions of dollars in retail sales and it's not stopping.Our latest automotive aftermarket industry trends forecast shows that digital influence affects nearly…
Online Parts Sales Top $10 Billion in 2018
Aftermarket Analysis, Market ResearchNote: this article was published in April 2018. For an updated article published in January 2019 on the automotive eCommerce market please follow the link.Annual automotive aftermarket trends forecast of auto parts ecommerce summary:
•…
Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017
Aftermarket Analysis, Market Research, Marketing ArticlesNote: this article dates from 2017. For a more recent article click here.Our annual ecommerce automotive aftermarket industry size forecast for vehicle parts puts online retail sales at $8.89 billion in 2017, posting a 16% increase over…
Mobile Drives the Motorcycle Parts Market and Motorcycle eCommerce
Aftermarket Analysis, Marketing ArticlesGoogle released their latest report on search stats for the motorcycle parts market and how parts and accessory (P&A) shoppers are using the Internet. Consistent with what we're seeing for search stats for other categories, searches done…
Auto Parts Marketing: Online Parts Sales to Reach $7.4 Billion in 2016
Aftermarket Analysis, Marketing ArticlesNote: this article is from January 2016. For more current information, click here for automotive aftermarket trends.
How big is the automotive aftermarket industry?ECommerce auto parts sales narrowed the gap with traditional brick…
How to Calculate Customer Lifetime Value In Excel: Database Marketing Part 2
Market Research, Marketing ArticlesIn this Part 2 article we'll show you how to calculate customer lifetime value in Excel (sometimes abbreviated as LTV or CLTV). Knowing LTV is essential for database marketing.
Calculate customer lifetime value formula in ExcelCustomer…
Auto Parts: Online Sales to Break $6 Billion in 2015
Aftermarket Analysis, Market Research, Marketing Articles(Editor's note: this article was originally published in November 2014, for an updated forecast, click here for a more current article.Aftermarket auto parts online continues to grow as a sales channel, and online sales will break the…
