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Most Popular Trucks in America 2019
Auto Aftermarket AnalysisHere are the most popular full-size pickup trucks in America in 2019, through the third quarter (September 30). Total new registrations of light trucks in the US broke 9 million and is projected to be around 12 million for 2019. Pickup trucks broke 2...
Auto Parts Industry Analysis: Online Automotive eCommerce Market At $12 Billion in 2019
Auto Aftermarket Analysis, Automotive Market Research, Automotive Marketing ArticlesHighlights from our annual auto parts industry analysis:
• Online automotive eCommerce market will pass $12B in 2019 in the US; Projected at $19B by 2022.
• North American automotive eCommerce market nearly $16B in 2019, excluding auctions,…
New Car Buyer Demographics
Automotive Market ResearchWe get asked a lot of questions about new car buyer demographics so we wanted to do some in-depth data analysis to see who buys new cars in 2019. Buying a new vehicle is a major household expenditure. It is reported that Baby Boomers...
We Bust 3 Myths About Selling Auto Parts During the Christmas Shopping Season
Automotive Marketing ArticlesCan you sell auto parts online for the Christmas shopping season? The shopping season isn't just about sweaters. We analyzed Google search trends over the past few years and bust some myths.
Myth#1: Black Friday: the most important online shopping…
Auto Parts Retail Industry Analysis: Digital Influence on Retail Auto Parts Sales
Auto Aftermarket Analysis, Automotive Market Research, Automotive Marketing ArticlesIn auto parts retail industry analysis, we show how digital influence is driving billions of dollars in retail sales and it's not stopping.
Our latest automotive aftermarket industry trends forecast shows that digital influence affects nearly…
Online Parts Sales Top $10 Billion in 2018
Auto Aftermarket Analysis, Automotive Market ResearchNote: this article was published in April 2018. For an updated article published in January 2019 on the automotive eCommerce market please follow the link.
Annual automotive aftermarket trends forecast of auto parts ecommerce summary:
•…
Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017
Auto Aftermarket Analysis, Automotive Market Research, Automotive Marketing ArticlesNote: this article dates from 2017. For a more recent article click here.
Our annual ecommerce automotive aftermarket industry size forecast for vehicle parts puts online retail sales at $8.89 billion in 2017, posting a 16% increase over…
Online Search for Motorcycle Parts & Accessories Growing From Mobile Traffic
Auto Aftermarket Analysis, Automotive Marketing ArticlesGoogle has released their latest report on online search statistics for motorcycle parts and accessory (P&A) shoppers. Consistent with what we're seeing for search stats for other categories, searches done on mobile devices are primarily…
Auto Parts Marketing: Online Parts Sales to Reach $7.4 Billion in 2016
Auto Aftermarket Analysis, Automotive Marketing Articles
Note: this article is from January 2016. For more current information, click here for automotive aftermarket trends.
How big is the automotive aftermarket industry?
ECommerce auto parts sales narrowed the gap with traditional brick…
How to Calculate Customer Lifetime Value (LTV) For Online Marketing | Database Marketing Part 2
Automotive Market Research, Automotive Marketing ArticlesHow to calculate customer lifetime value in Excel
We'll show you how to calculate customer lifetime value in Excel (sometimes abbreviated as LTV or CLTV) in this article, which is essential for database marketing. Customer lifetime value…
Auto Parts: Online Sales to Break $6 Billion in 2015
Auto Aftermarket Analysis, Automotive Market Research, Automotive Marketing Articles
(Editor's note: this article was originally published in November 2014, for an updated forecast, click here for a more current article.
Aftermarket auto parts online continues to grow as a sales channel, and online sales will break the…
Automotive Industry Trends: Auto Parts & Tire Stores Start 2014 With 3.1% Sales Increase
Auto Aftermarket Analysis, Automotive Market Research
Automotive parts and tire stores are showing a sales increase over last year, in one of the important automotive industry trends for 2014.
Brick and mortar auto parts, auto accessory and tire stores showed a 3.7% sales increase in April 2014,…