Posts Tagged ‘ marketing ’

How Lifetime Value (LTV) Enhances Your Online Marketing and Grows Profits | Database Marketing Part 2

excel formula

The lifetime value of a customer calculation is very useful. It lets automotive marketers know how much money to invest to gain a new customer. Calculating lifetime value lets you know what a customer is worth to your business. Our previous blog post briefly touched on lifetime value, as it served as an introduction to this one. This post will dig much deeper, giving the reader a fuller understanding of lifetime value and how it can really improve the effectiveness of your marketing budget and how you should market to returning customers. Lifetime value of the online customer defined...

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How to Have Free Online Advertising Campaigns For Your Brand: Here Are 3 Ideas to Try

auto parts ppc remarketing

Auto parts manufacturers and resellers in the automotive aftermarket spend a lot of money to keep their brand in front of parts shoppers. Here are three ways to have an online brand advertising campaign at no cost when combined with paid search. If you’re already doing PPC advertising using these ideas can boost your brand awareness online for free. When we say “online brand advertising campaign” we mean showing ads for your brand (or your products) using online banner ads. Free brand advertising idea #1: A basic PPC display campaign At the most basic level, here’s how to have...

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Why Long Tail Search Changed Automotive SEO and Paid Search Forever

long tail search google

In SEO or automotive paid search, long tail keywords are the key to gaining more traffic and more sales. This has become even more important with Google’s new Hummingbird algorithm update, signaling huge new opportunity in search engine optimization. This is an important automotive aftermarket trend for 2013 and beyond, if you sell online. Auto SEO and long tail search keywords defined First, let’s define what long tail searches are and why they’re important for automotive SEO and paid search, especially in the aftermarket. Long tail keywords are phrases used in search using three or more words, such as...

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Google Product Listing Ads: Boost Your Paid Search Campaigns This Holiday Season

Google Product Listing Ads (PLAs) can help increase your online sales of auto parts and accessories this holiday season and we’ll tell you why and how to advertise on Google using PLAs. They make your online paid search/pay per click (PPC) campaigns more cost effective. The holidays —­­­­­ the time of the year when online shopping booms and customers seem to spend endless dollars buying more and more products online. But are the customers spending those dollars buying your products? Are they even finding your products online? Here are Google Product Listing Ad methods and strategies to help your...

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Hedges & Company Earns Google Partner Badge

Today Google rolled out their new Google Partners program, replacing the old Google Certified Partners (GCP) and Google Engage program. We were honored to receive our Partners badge today. The “official” roll out is October 2 so we were especially proud to receive one day early! As a Google Partner we have earned the Google Partner badge, meaning we have met Google’s certification requirements to provide pay per click (PPC) online marketing services. As Google puts it, “Work with the best. Google Partners are online marketing companies, trusted by Google.” “The badge recognizes companies that excel with Google’s products....

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Top 6 Auto Aftermarket Trends Halfway Through 2013

truck registration records

Automobile and truck sales are up this year, so here are the top six auto industry trends and aftermarket trends to watch based on vehicle registrations for the first half of 2013 compared to the same period in 2012. Total vehicle registrations are up +7.6% over last year, with 7,755,110 total new vehicles registered through June 2013. Here are the automotive trends that are really driving sales growth this year: Auto Industry Trend 1: Trucks and SUVs are hot. New car registrations are up 4.9% but light trucks and SUVs, like this Ford F-150 (right), are helping fuel the...

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Auto Parts Customer Behavior in Google Analytics (or, Where the Heck Do My Customers Come From??)

You can improve automotive SEO  and Google AdWords paid search results by understanding how automotive parts and accessory customers originally find your website, and how they return to make a purchase. You can discover a lot of information hidden in the Multi-Channel Funnels reporting section of Google Analytics (menu shown at left) so as an automotive aftermarket digital marketing agency we thought we’d pass this along in our blog. As Google puts it, “…these days, the customer journey has grown more complex.” Amen! Customers can come to your site from many marketing channels: social media, email, paid search ads...

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Vehicles at the 2012 SEMA Show

The SEMA Show draws all kinds of different entities of the automotive sector, and with them they bring the best products, parts, facts and research they have. Perhaps the largest attractions at the show, however, are the custom vehicles. Here is a look at what some of the most talked about vehicles that will be at this year’s show. Ford plans to unveil at least 20 vehicles at the 2012 SEMA show. Of the vehicles to be shown, the showcase will feature various Focus and Fusion models built by various motorsports groups such as Bojix Design, Tanner Foust Racing,...

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2 Things to Know About How Consumers Perceive Price

Today we’ll give you a look at how consumers perceive prices when shopping according to Decode Implicit Marketing. How you present a price greatly affects if a consumer perceives the product as “expensive” or “cheap.” Research shows that typeface, size of the price or dollar symbol and other characteristics have an effect on of price impression and consumer buying behavior. How you present the price can also influence whether consumers will believe it to be “too high” or “fair.” 1). How far apart you space a “regular” price and a “sale” price can have an effect on how consumers...

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Trend 21: Using Social Media Effectively

Trend 21: Using Social Media Effectively

Here’s how to effectively use your social media campaign to connect with your customers and evaluate your business. Building a large following of fans is nice or fun to brag about, but to really make your social media campaign work, you have to attract fans that have the potential to become customers. For example, if you are a small business with no online presence operating in Miami FL, having fans from Cleveland, OH won’t do you much good. “Likes” vs social media interaction Having “likes” and “fans” is helpful, but what you should really strive for is actual interaction...

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eBay and 3 Predictions for the Automotive Aftermarket

The online giant eBay is growing and evolving with both consumers and merchants in mind. It’s now more than an online auction site and “the world’s online marketplace.” It has evolved into sales platforms and technologies, through its many subsidiaries, supporting both online and offline retail sales. There’s a solution for large online retailers as well as “mom and pop” local retailers. Today, eBay’s mission is to take the “e” out of “ecommerce” and support commerce at all levels through all channels. Shopping anytime, anywhere is eBay’s new vision. Here are our predictions for eBay and the automotive aftermarket....

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Google and 4 Predictions for the Automotive Aftermarket

Google automotive

Google is significantly changing the online landscape with new services like Google+, Google Wallet and Google Shopping. Here are our predictions how these services will be a significant specialty auto parts industry trend. Prediction 1: SEO and paid search is a battle for real estate, not just position. Search engine marketing will no longer just be about being on the first search results page. It will be about the total real estate on the page including results for Google+, Google Shopping and other Google search enhancements. (Editor’s note: this article was written in 2012. For a more recent update...

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Trend 33: Mobile Devices, From Flash to HTML5

Trend 33: Mobile Devices, From Flash to HTML5

The development of Flash for mobile devices has officially ceased. Adobe has announced that it will commit its resources to HTML5, a platform with broader support capabilities. After Apple excluded the use of Adobe Flash player in its mobile devices in support of HTML5, Adobe reluctantly announced that they would commit to HTML5. However, many websites still depend on Flash for videos, interactive images and interfaces. Relying on Flash for the main content and navigation of your site cripples it when it comes to visitors who connect using an Apple mobile device. According to a study by comScore, the...

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4 Things Wrong With Your Social Media Strategy

4 Things Wrong With Your Social Media Strategy

Are you making these common mistakes with your social media strategy? Mistake 1: Assuming that consumers follow you to have a “relationship.” Most don’t. The vast majority of consumers follow brands on social media to get discounts. Only two out of ten consumers follow brands to have a relationship (these are the hard-core evangelists that really like a brand) and eight out of ten really want a deal. Many brands with social media sites spend a lot of time trying to build relationships with their followers but a lot of these marketers are actually spinning their wheels. To maximize...

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Why Email is Essential to Your Automotive Online Marketing Plan

Why Email is Essential to Your Automotive Online Marketing Plan

Welcome back to our blog for another look at Internet marketing in the automotive aftermarket! Email marketing is one of the most effective ways to reach automotive consumers; you can tailor your marketing message to specific consumers to give them material they want to see. Basing email contents on customer purchases and preferences aren’t the only benefits though, email marketing is very cost effective and non-intrusive. A recent study by Google found that 91% of males in the US check their email at least once a week, 78% check email daily (Source: Google, US male shoppers study). A recent study...

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Trend 55: The Top 5 Online Holiday Sales Days

Trend 55: The Top 5 Online Holiday Sales Days

Today we will give you a look at the biggest days in online holiday shopping during 2011. Mondays shortly after Thanksgiving are the biggest days of online shopping and here are the top days for eCommerce according to comScore, a company that tracks online sales metrics. 1). Monday, Nov. 28, known as Cyber Monday, tops comScore Inc.’s list of top 2011 holiday season shopping days with $1.25 billion in online sales (this year it’s Monday, Nov. 26, 2012). 2). Monday, Dec. 5, only a week after Cyber Monday, comes in second with $1.18 billion in online sales (this year...

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