Auto parts marketing analysis, trends, how-to and tips

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How Lifetime Value (LTV) Enhances Your Online Marketing and Grows Profits | Database Marketing Part 2

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Learn to calculate lifetime value The lifetime value of a customer calculation is very useful. It lets automotive marketers know how much money to invest to gain a new customer. Calculating lifetime value lets you know what a customer is worth…
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How to Have Free Online Advertising Campaigns For Your Brand: Here Are 3 Ideas to Try

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Auto parts manufacturers and resellers in the automotive aftermarket spend a lot of money to keep their brand in front of parts shoppers. Here are three ways to have an online brand advertising campaign at no cost when combined with paid search. If…
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Why Long Tail Search Changed Automotive SEO and Paid Search Forever

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In SEO or automotive paid search, long tail keywords are the key to gaining more traffic and more sales. This has become even more important with Google’s new Hummingbird algorithm update, signaling huge new opportunity in search engine optimization.…

Google Product Listing Ads: Boost Your Paid Search Campaigns This Holiday Season

Google Product Listing Ads (PLAs) can help increase your online sales of auto parts and accessories this holiday season and we'll tell you why and how to advertise on Google using PLAs. They make your online paid search/pay per click (PPC) campaigns…

Hedges & Company Earns Google Partner Badge

Today Google rolled out their new Google Partners program, replacing the old Google Certified Partners (GCP) and Google Engage program. We were honored to receive our Partners badge today. The "official" roll out is October 2 so we were especially…
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Top 6 Auto Aftermarket Trends Halfway Through 2013

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Automobile and truck sales are up this year, so here are the top six auto industry trends and aftermarket trends to watch based on vehicle registrations for the first half of 2013 compared to the same period in 2012. Total vehicle registrations…

Auto Parts Customer Behavior in Google Analytics (or, Where the Heck Do My Customers Come From??)

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You can improve automotive SEO  and Google AdWords paid search results by understanding how automotive parts and accessory customers originally find your website, and how they return to make a purchase. You can discover a lot of information…

Vehicles at the 2012 SEMA Show

The SEMA Show draws all kinds of different entities of the automotive sector, and with them they bring the best products, parts, facts and research they have. Perhaps the largest attractions at the show, however, are the custom vehicles. Here…

2 Things to Know About How Consumers Perceive Price

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Today we'll give you a look at how consumers perceive prices when shopping according to Decode Implicit Marketing. How you present a price greatly affects if a consumer perceives the product as "expensive" or "cheap." Research shows that…

Trend 21: Using Social Media Effectively

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Here's how to effectively use your social media campaign to connect with your customers and evaluate your business. Building a large following of fans is nice or fun to brag about, but to really make your social media campaign work, you have…

Trend 21: Using Social Media Marketing Effectively

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Here's how to effectively use your social media campaign to connect with your customers and evaluate your business. Building a large following of fans is nice or fun to brag about, but to really make your social media campaign work, you have…

eBay and 3 Predictions for the Automotive Aftermarket

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The online giant eBay is growing and evolving with both consumers and merchants in mind. It's now more than an online auction site and "the world's online marketplace." It has evolved into sales platforms and technologies, through its many subsidiaries,…