Posts
SEO in the Automotive Industry: 2019 Trends
Automotive Marketing ArticlesSEO in the automotive industry is changing significantly for 2019. Here we take a look at recent trends for automotive SEO services as well as PPC for auto dealers.
All forms of marketing, not just SEO marketing, play a heightened role as…
Auto Parts & Accessories Manufacturers: Increase Your Sales and Build Your Brand
Auto Aftermarket Analysis, Automotive Market Research, Automotive Marketing Articles[Webinar] Manufacturers direct to consumer (DTC) marketing, build your brand
Auto parts manufacturers can increase sales through all channels of distribution, as well as build brand awareness, by building their online presence. We presented…
SEO Case Study: Clickthrough Rate Influences Organic Rankings
Auto Aftermarket Analysis, Automotive Market ResearchThere has been a debate among SEO pros over the past year or two about the importance of clickthrough rate (CTR) as a factor in organic rankings. In this SEO case study, you will see the results for two auto parts clients and the positive impact…
VIO Big Data Shootout: Performance V8 Sedans
Auto Aftermarket Analysis, Automotive Market ResearchFor our latest Vehicles in Operation (VIO) Big Data Shootout we put seven Euro and American premium performance sedans to the test: the Audi RS 7, BMW M5, Cadillac CTS-V, Chevrolet SS, Dodge Charger SRT Hellcat, and the Mercedes-Benz AMG E63…
Big Data Shootout: Vehicles In Operation (VIO) Stats for New Mustang, Challenger and Camaro
Auto Aftermarket Analysis, Automotive Market ResearchWho's winning the new vehicle registration race for late model muscle cars in 2016?
We wanted to see which car had the most total new vehicle registrations, as well as the biggest increase or decrease for the first half of 2016 vs. 2015.…
Automotive SEO Case Study: How We Grew Organic Traffic 30% in 30 Days
Automotive Market Research, Automotive Marketing ArticlesIn this automotive SEO study we show you how organic traffic increased 30% in 30 days (read down to the bottom for the before/after stats).
We're always looking for better ways to use data to analyze and optimize for SEO, paid search or email…
Online Search for Motorcycle Parts & Accessories Growing From Mobile Traffic
Auto Aftermarket Analysis, Automotive Marketing ArticlesGoogle has released their latest report on online search statistics for motorcycle parts and accessory (P&A) shoppers. Consistent with what we're seeing for search stats for other categories, searches done on mobile devices are primarily…
How to Calculate Customer Lifetime Value (LTV) For Online Marketing | Database Marketing Part 2
Automotive Market Research, Automotive Marketing ArticlesHow to calculate customer lifetime value in Excel
We'll show you how to calculate customer lifetime value in Excel (sometimes abbreviated as LTV or CLTV) in this article, which is essential for database marketing. Customer lifetime value…
4 Ways to Increase Sales With Customer Retention Strategies | Database Marketing Part 1
Automotive Market Research, Automotive Marketing ArticlesIf you're looking for ways to increase sales, here are four ideas that can increase sales from your existing customers. Sales from existing customers are much more profitable than sales from new customers and we'll show you why in this article.
Marketing…
Automotive Mailing Lists vs. Vehicle Registration Data: Which Best Suits Your Needs?
Auto Aftermarket Analysis, Automotive Marketing ArticlesAutomotive mailing list data and vehicle registration data are two different types of data that are confused quite frequently. Both of these forms of data have a large significance when it comes to researching, marketing, and collecting data…
Big Data Shootout: VIO Stats for Ford F-150 vs Chevy Silverado vs Ram pickups
Auto Aftermarket Analysis, Automotive Market ResearchWe again dove into our US vehicle registration database of 245 million vehicles for our latest Big Data Shootout on Vehicles in Operation (VIO). This Shootout looks at the Ford F-150/F-Series, compared to Dodge Ram and Chevy Silverado pickups.…
Big Data Shootout: Mustang vs Camaro vs Challenger Vehicles in Operation (VIO) Stats
Auto Aftermarket Analysis, Automotive Market ResearchWe looked at our US vehicle registration database of 246.9 million vehicles to see who's winning the new vehicle registration statistics for 2014. The results of our Big Data Shootout looking at new Vehicles in Operation (VIO) were a little…