Tag Archive for: Automotive Marketing Solutions and Database Marketing Services

ACES and PIES Data Questions Answered
Auto Aftermarket News & Trends, Automotive Market ResearchHere we explain ACES® and PIES™ product data standards. High quality product data is critical for digital marketing success, and we've been working with ACES and PIES at Hedges & Company for years.(Note: here's a link for information…

SEO Trends for the Automotive Industry
Automotive Aftermarket MarketingSEO for the automotive industry is changing significantly. Again. Let's look at everything you need to know about automotive SEO trends.This article was written a few years back but still applies to 2025.All forms of marketing, not just…

Auto Parts & Accessories Manufacturers: Increase Your Sales and Build Your Brand
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market Research[Webinar] Manufacturers direct to consumer (DTC) marketing, build your brand Auto parts manufacturers can increase sales through all channels of distribution, as well as build brand awareness, by building their online presence. We presented…

VIO Big Data Shootout: Performance V8 Sedans
Auto Aftermarket News & Trends, Automotive Market ResearchFor our latest Vehicles in Operation (VIO) Big Data Shootout we put seven Euro and American premium performance sedans to the test: the Audi RS 7, BMW M5, Cadillac CTS-V, Chevrolet SS, Dodge Charger SRT Hellcat, and the Mercedes-Benz AMG E63…

Big Data Shootout: Let’s Look at Registrations for New Mustangs, Challengers and Camaros
Auto Aftermarket News & Trends, Automotive Market ResearchHow many new Mustangs are there? How many Camaros or Challengers? We show you who's winning the new vehicle registration race for late model muscle cars in 2016.We wanted to see which car had the most total new vehicle registrations, as…

Automotive SEO Case Study: How We Grew Organic Traffic 30% in 30 Days
Automotive Aftermarket Marketing, Automotive Market Research[bctt tweet="An analytical approach to measure CTR vs. organic ranking grew traffic 30% in just 30 days #autoparts #SEO" username="HedgesCompany"]In this automotive SEO study we show you how organic traffic increased 30% in 30 days (read down…

Mobile Drives the Motorcycle Parts Market and Motorcycle eCommerce
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingGoogle released their latest report on search stats for the motorcycle parts market and how parts and accessory (P&A) shoppers are using the Internet. Consistent with what we're seeing for search stats for other categories, searches done…

How to Calculate Customer Lifetime Value In Excel: Database Marketing Part 2
Automotive Aftermarket Marketing, Automotive Market ResearchIn this Part 2 article we'll show you how to calculate customer lifetime value in Excel (sometimes abbreviated as CLV, LTV or CLTV). Knowing CLV is essential for database marketing and using the formula in Excel is a relatively cheap and…

Customer Retention Examples, Part 1
Automotive Aftermarket Marketing, Automotive Market ResearchUse these customer retention examples to increase sales. Here are four custom retention examples that can increase sales from your existing customers. Sales from existing customers are much more profitable than sales from new customers. We'll…

Automotive Mailing Lists vs. Vehicle Registration Data: Which Best Suits Your Needs?
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingAutomotive mailing list data and vehicle registration data are two different types of data that are confused quite frequently. Both of these forms of data have a large significance when it comes to researching, marketing, and collecting data…

Big Data Shootout: VIO Stats for Ford F-150 vs Chevy Silverado vs Ram pickups
Auto Aftermarket News & Trends, Automotive Market ResearchWe again dove into our US vehicle registration database of 245 million vehicles for our latest Big Data Shootout on Vehicles in Operation (VIO). This Shootout looks at the Ford F-150/F-Series, compared to Dodge Ram and Chevy Silverado pickups.…

Big Data Shootout: Mustang vs Camaro vs Challenger Vehicles in Operation (VIO) Stats
Auto Aftermarket News & Trends, Automotive Market ResearchWe looked at our US vehicle registration database of 246.9 million vehicles to see who's winning the new vehicle registration statistics for 2014. The results of our Big Data Shootout looking at new Vehicles in Operation (VIO) were a little…