Posts Tagged ‘ Using Big Data and Analytics in Automotive Marketing ’

SEO Case Study: Clickthrough Rate Influences Organic Rankings

There has been a debate among SEO professionals over the past year or two about the importance of clickthrough rate (CTR) as a factor in organic rankings. In this SEO case study, you will see the results of two auto parts clients and the positive impact organic CTR has on keyword rankings. Our auto parts SEO case study results using CTR We originally became interested in using organic CTR to improve client rankings in early 2016, referring to studies cited by search gurus like Larry Kim and Rand Fishkin, and Larry’s post on Moz or on his own WordStream...

VIO Big Data Shootout: Performance V8 Sedans

For our latest Vehicles in Operation (VIO) Big Data Shootout we put seven Euro and American premium performance sedans to the test: the Audi RS 7, BMW M5, Cadillac CTS-V, Chevrolet SS, Dodge Charger SRT Hellcat, and the Mercedes-Benz AMG E63 and S63. All of our contestants have powerful V8 engines, four doors and lots of soft cushy leather inside. We wanted to see which car had the most total Vehicles in Operation (VIO) as well as the biggest increase or decrease for the first half of 2016 vs. last year. We also pulled in some vehicle owner demographics...

Who’s winning the new vehicle registration race for late model muscle cars in 2016? We wanted to see which car had the most total new vehicle registrations, as well as the biggest increase or decrease for the first half of 2016 vs. last year. This kind of information should be useful to members of the Auto Care Association, MEMA, SEMA or AASA. Racers, start your big data engines! We pulled data from the Vehicles in Operation (VIO) database to see new registrations for the three American modern-day muscle cars: Ford Mustang, Chevy Camaro and Dodge Challenger. We pitted these...

We’re always looking for better ways to use data to analyze and optimize for SEO, paid search or email marketing. Larry Kim’s blog post caught our eye on SEO strategies using click through rate (CTR) to optimize for organic traffic in light of Google’s RankBrain. We were off to conduct our own case study to see if we could add even more science to our SEO methods to improve organic results for our clients. Yay, science! Our analytical approach to automotive SEO We use a very analytical, fact-based approach for search engine optimization (SEO) for auto parts and accessories....

Google has released their latest report on online search statistics for motorcycle parts and accessory (P&A) shoppers. Consistent with what we’re seeing for search stats for other categories, searches done on mobile devices are primarily responsible for growth (scroll down for your free copy of the full report, available as a PDF download). Total search queries for motorcycle parts and accessories grew 16% in Q4 2015 over the previous year. Although desktop searches declined 7%, mobile searches grew by 45%, bringing total search volume up. Google AdWords research: Mobile drives motorcycle parts & accessory eCommerce If you have an...

The lifetime value of a customer calculation is very useful. It lets automotive marketers know how much money to invest to gain a new customer. Calculating lifetime value lets you know what a customer is worth to your business. Our previous blog post briefly touched on lifetime value, as it served as an introduction to this one. This post will dig much deeper, giving the reader a fuller understanding of lifetime value and how it can really improve the effectiveness of your marketing budget and how you should market to returning customers. Lifetime value of the online customer defined...

If you’re looking for ways to increase sales, here are four ideas that can increase sales from your existing customers. Sales from existing customers are much more profitable than sales from new customers and we’ll show you why in this article. Marketing to new customers is important to grow your business, however, it’s just as important to retain existing customers to grow your sales, and impact the bottom line. (Also see our next article, Database Marketing Part 2 on lifetime value) Customer retention definition Customer retention is the process to reduce the number of customer defections. These defections are also...

Automotive mailing list data and vehicle registration data are two different types of data that are confused quite frequently. Both of these forms of data have a large significance when it comes to researching, marketing, and collecting data for promotional purposes. This article will thoroughly explain both list data and registration data to clarify the differences. Automotive mailing list data Automotive mailing list data is utilized when a client wants to contact a vehicle owner. The consumers’ address will be available because, in order to stay compliant with regulations, our list data is not based on state DMV registrations. Our list data...

We again dove into our US vehicle registration database of 245 million vehicles for our latest Big Data Shootout on Vehicles in Operation (VIO). This Shootout looks at the Ford F-150/F-Series, compared to Dodge Ram and Chevy Silverado pickups. We compared these trucks head to head: we looked at the most total registrations for 2014 year to date, as well as the biggest increase or decrease in registrations from 2013. Let the Shootout begin! Third place but pulling strong: Ram pickup registrations First, some quick background on the Ram brand: In 2010-2011 Chrysler spun off the “Ram” brand from Dodge, so what...

We looked at our US vehicle registration database of 246.9 million vehicles to see who’s winning the new vehicle registration statistics for 2014. The results of our Big Data Shootout looking at new Vehicles in Operation (VIO) were a little surprising. We took registration data for new 2014 Chevrolet Camaros, Ford Mustangs and Dodge Challengers and pitted these late model muscle cars head-to-head for our first Big Data Shootout. We wanted to see which car had the most total registrations, as well as the biggest increase or decrease from last year. We analyzed year-to-date registrations through May 2014 and...

Automotive Paid Search Marketing: Targeting by Interest, Websites, Vehicle Make and Topics

Automotive online paid search advertising is now more precise than ever with the ability to reach consumers by automotive interest, on specific websites or automotive forums, or by the stage of the shopping process. This online advertising is done through the Google Display Network (these advanced features are not yet available on the new “Search Network with Display Select” option recently released by Google). If you’ve never heard of the Google Display Network, these targeted ads reach across hundreds of thousands of automotive websites and they’re not limited to searches done on Google. Many people don’t realize Google displays...

If you sell automotive parts or services online then you need to know what we discovered in our automotive SEO ranking factors and correlations study. This study evaluated factors that may contribute to a high SEO ranking in Google. This market research should be interesting to SEMA, Auto Care Association, MEMA or AASA members. Only Google knows the actual factors that contribute to high organic rankings and this study doesn’t “prove” these factors will result in a high automotive SEO rankings. But, for organic search results, it does show what highly-ranked automotive web pages have in common. We’re indebted...

Total Automotive Part Numbers, ACES and PIES Data

The automotive aftermarket has focused a lot on ACES and PIES product data standards in the past few years, so have you ever wondered how many total part numbers are in the automotive aftermarket? (Scroll down for ACES and PIES defined.) Note: for more information on PIES data read this more recent article. In the entire automotive aftermarket, including specialty parts and accessories, branded replacement parts and private label replacement parts, there are approximately 6 to 7 million base part numbers. (What’s a “base” part number? A part number that doesn’t explode to thousands of additional SKUs via different...

Here’s how the 80/20 principle can be used to manage your business, reduce costs and increase your profits. You’ve probably heard about Pareto’s Law or the 80/20 principle, although most people only understand 20% of it, 80% of the time (rim shot!). This simple principle can be used to increase sales, profits and increase effectiveness of your marketing, and is easy to use. Vilfredo Pareto was an Italian economist and sociologist born in 1848. His big discovery in 1897, “Pareto’s Law,” claimed that in any society, 20% of the people would earn 80% of the income. Pareto’s observations, now...

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Posts Tagged ‘ Using Big Data and Analytics in Automotive Marketing ’

SEO Case Study: Clickthrough Rate Influences Organic Rankings

VIO Big Data Shootout: Performance V8 Sedans

Big Data Shootout: Vehicles In Operation (VIO) Stats for New Mustang, Challenger and Camaro

Automotive SEO Case Study: How We Grew Organic Traffic 30% in 30 Days

Online Search for Motorcycle Parts & Accessories Growing From Mobile Traffic

How Lifetime Value (LTV) Enhances Your Online Marketing and Grows Profits | Database Marketing Part 2

4 Ways to Increase Sales With Customer Retention Strategies | Database Marketing Part 1

Automotive Mailing Lists vs. Vehicle Registration Data: Which Best Suits Your Needs?

Big Data Shootout: VIO Stats for Ford F-150 vs Chevy Silverado vs Ram pickups

Big Data Shootout: Mustang vs Camaro vs Challenger Vehicles in Operation (VIO) Stats

Automotive Paid Search Marketing: Targeting by Interest, Websites, Vehicle Make and Topics

Total Automotive Part Numbers, ACES and PIES Data

Using the Pareto 80/20 Principle to Analyze your Business and Increase Profits