Posts
SEO for the Automotive Industry: 2020 Trends
Marketing Articles(Updated for 2020) SEO for the automotive industry is changing significantly for 2020. Here we take a look at recent trends for automotive SEO services as well as PPC for auto dealers.
All forms of marketing, not just SEO marketing, play…
Auto Parts & Accessories Manufacturers: Increase Your Sales and Build Your Brand
Aftermarket Analysis, Market Research, Marketing Articles[Webinar] Manufacturers direct to consumer (DTC) marketing, build your brand
Auto parts manufacturers can increase sales through all channels of distribution, as well as build brand awareness, by building their online presence. We presented…
VIO Big Data Shootout: Performance V8 Sedans
Aftermarket Analysis, Market ResearchFor our latest Vehicles in Operation (VIO) Big Data Shootout we put seven Euro and American premium performance sedans to the test: the Audi RS 7, BMW M5, Cadillac CTS-V, Chevrolet SS, Dodge Charger SRT Hellcat, and the Mercedes-Benz AMG E63…
Big Data Shootout: Let's Look at Registrations for New Mustangs, Challengers and Camaros
Aftermarket Analysis, Market ResearchHow many new Mustangs are there? How many Camaros or Challengers? We show you who's winning the new vehicle registration race for late model muscle cars in 2016.
We wanted to see which car had the most total new vehicle registrations, as…
Automotive SEO Case Study: How We Grew Organic Traffic 30% in 30 Days
Market Research, Marketing ArticlesIn this automotive SEO study we show you how organic traffic increased 30% in 30 days (read down to the bottom for the before/after stats).
We're always looking for better ways to use data to analyze and optimize for SEO, paid search or email…
Mobile Drives the Motorcycle Parts Market and Motorcycle eCommerce
Aftermarket Analysis, Marketing ArticlesGoogle released their latest report on search stats for the motorcycle parts market and how parts and accessory (P&A) shoppers are using the Internet. Consistent with what we're seeing for search stats for other categories, searches done…
How to Calculate Customer Lifetime Value In Excel: Database Marketing Part 2
Market Research, Marketing Articles
In this Part 2 article we'll show you how to calculate customer lifetime value in Excel (sometimes abbreviated as LTV or CLTV). Knowing LTV is essential for database marketing.
Calculate customer lifetime value formula in Excel
Customer…
4 Ways to Increase Sales With Customer Retention Strategies | Database Marketing Part 1
Market Research, Marketing ArticlesIf you're looking for ways to increase sales, here are four ideas that can increase sales from your existing customers. Sales from existing customers are much more profitable than sales from new customers and we'll show you why in this article.
Marketing…
Automotive Mailing Lists vs. Vehicle Registration Data: Which Best Suits Your Needs?
Aftermarket Analysis, Marketing ArticlesAutomotive mailing list data and vehicle registration data are two different types of data that are confused quite frequently. Both of these forms of data have a large significance when it comes to researching, marketing, and collecting data…
Big Data Shootout: VIO Stats for Ford F-150 vs Chevy Silverado vs Ram pickups
Aftermarket Analysis, Market ResearchWe again dove into our US vehicle registration database of 245 million vehicles for our latest Big Data Shootout on Vehicles in Operation (VIO). This Shootout looks at the Ford F-150/F-Series, compared to Dodge Ram and Chevy Silverado pickups.…
Big Data Shootout: Mustang vs Camaro vs Challenger Vehicles in Operation (VIO) Stats
Aftermarket Analysis, Market ResearchWe looked at our US vehicle registration database of 246.9 million vehicles to see who's winning the new vehicle registration statistics for 2014. The results of our Big Data Shootout looking at new Vehicles in Operation (VIO) were a little…
Auto Parts Paid Search Marketing: Targeting by Interest, Websites, Vehicle Make and Topics
Aftermarket Analysis, Marketing ArticlesAuto parts online paid search advertising is now more precise than ever with the ability to reach consumers by automotive interest, on specific websites or automotive forums, or by the stage of the shopping process. This online advertising is…