Posts
New Car Buyer Demographics
Market ResearchWe get asked a lot of questions about new car buyer demographics so we wanted to do some in-depth data analysis to see who buys new cars in 2020. Buying a new vehicle is a major household expenditure. It is reported that Baby Boomers...
Number of Licensed Drivers in USA 2020
Market ResearchNeed to know how many drivers are in the USA? What's the percentage of Americans with drivers licenses? This information isn't always easy to find, so we put some stats together on the number of licensed drivers in USA 2020 and how many Americans...
Pickup Truck Owner Demographics: Who Buys Pickup Trucks?
Market ResearchHere is some information on full-size pickup truck owner demographics from our automotive database. This article helps answer the question, "who buys pickup trucks?" in 2018. Demographics of pickup truck buyers vary a lot from make to make.
Light…
Auto Parts & Accessories Manufacturers: Increase Your Sales and Build Your Brand
Aftermarket Analysis, Market Research, Marketing Articles[Webinar] Manufacturers direct to consumer (DTC) marketing, build your brand
Auto parts manufacturers can increase sales through all channels of distribution, as well as build brand awareness, by building their online presence. We presented…
Drive Auto Parts Sales with Remarketing and Google Shopping
Aftermarket Analysis, Marketing ArticlesFree Webinar on Google Shopping Presented by Google and Hedges & Company
Hedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories…
How to Calculate Customer Lifetime Value In Excel: Database Marketing Part 2
Market Research, Marketing Articles
In this Part 2 article we'll show you how to calculate customer lifetime value in Excel (sometimes abbreviated as LTV or CLTV). Knowing LTV is essential for database marketing.
Calculate customer lifetime value formula in Excel
Customer…
Auto Aftermarket SEO: How to Optimize Your Site For Six Main Types of Search
Market Research, Marketing ArticlesAre you optimizing a website for auto aftermarket SEO (search engine optimization)? Even if you're trying to optimize your paid search campaign keywords, knowing how enthusiasts search online is important.
Knowing these basic categories is…
How to Have Free Online Advertising Campaigns For Your Brand: Here Are 3 Ideas to Try
Aftermarket Analysis, Marketing ArticlesAuto parts manufacturers and resellers in the automotive aftermarket spend a lot of money to keep their brand in front of parts shoppers.
Here are three ways to have an online brand advertising campaign at no cost when combined with paid search.
If…
Paid Search vs SEO Case Study #2 for Auto Parts
Aftermarket Analysis, Market Research, Marketing ArticlesPay per click (PPC) vs automotive SEO is an important combination for marketing. A common question in the auto parts industry is the PPC vs SEO debate: Whether both types of online marketing are necessary and if these marketing efforts detract…
Top Automobile Industry Trends for 2014
Aftermarket Analysis, Market ResearchNew vehicle registrations grew 7.2% in 2013 and here are some of the important automotive industry trends that "drove" growth, which makes them important trends for 2014. Over 15.2 million vehicles were registered in 2013 so let's jump into…
Why Long Tail Search Changed Automotive SEO and Paid Search Forever
Aftermarket Analysis, Market Research, Marketing ArticlesIn SEO or automotive paid search, long tail keywords are the key to gaining more traffic and more sales. This has become even more important with Google’s new Hummingbird algorithm update, signaling huge new opportunity in search engine optimization.…
Automotive Aftermarket Trends: 2013 Online Sales of Auto Parts & Accessories Growing
Aftermarket Analysis, Marketing Articles
Note: this article is originally from June 2013. For an updated forecast, click here for a more current article covering online parts sales.
Online sales of auto parts and accessories continue to significantly outpace brick and mortar sales.…