Posts Tagged ‘ Market Trends ’

Join Our Webinar: Auto Parts & Accessories Manufacturers, Increase Your Sales and Build Your Brand

Hedges & Company announces an exclusive webinar in conjunction with Google, designed specifically for automotive aftermarket parts & accessories manufacturers. The webinar will be held Thursday, October 19, 2017 from 1:00pm to 2:00pm EST. Space is limited, please register here. Auto Parts Manufacturers: Unprecedented Ways to Scale Up Marketing Nearly all automotive parts & accessories buyers go online to research brands and products. It doesn’t matter if they’re going to buy online or in a brick & mortar store. This webinar will show how these auto parts buyers can now be targeted with pinpoint precision. Manufacturers have unprecedented ways...

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Drive Auto Parts Sales with Remarketing and Google Shopping

Free Webinar Presented by Google and Hedges & Company Sept. 20, 2017 Hedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories retailers selling parts online. It will also include new search trends and statistics from Google and from Hedges & Company. The free webinar will be held Wednesday, September 20, from 1:00pm to 2:00pm EST. “Nine out of 10 automotive parts and accessories buyers search online before buying, whether they end up buying online or locally,” said Jon Hedges, president of Hedges & Company....

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How Lifetime Value (LTV) Enhances Your Online Marketing and Grows Profits | Database Marketing Part 2

excel formula

The lifetime value of a customer calculation is very useful. It lets automotive marketers know how much money to invest to gain a new customer. Calculating lifetime value lets you know what a customer is worth to your business. Our previous blog post briefly touched on lifetime value, as it served as an introduction to this one. This post will dig much deeper, giving the reader a fuller understanding of lifetime value and how it can really improve the effectiveness of your marketing budget and how you should market to returning customers. Lifetime value of the online customer defined...

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Auto Parts SEO: 6 Important Search Types to Know

If you’re optimizing a website for auto parts SEO (search engine optimization), or even if you’re trying to optimize your paid search campaign keywords, knowing how enthusiasts search online for products and services is very important. Knowing these basic categories is critical when trying to reach auto enthusiasts online through Google, Bing or Yahoo. A well-optimized website will be found for consumer organic searches performed on a variety of words, including long-tail keywords, which are searches using three or more words. 1). Part type searches with part type modifiers Enthusiasts may look for parts based on part type so...

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How to Have Free Online Advertising Campaigns For Your Brand: Here Are 3 Ideas to Try

auto parts ppc remarketing

Auto parts manufacturers and resellers in the automotive aftermarket spend a lot of money to keep their brand in front of parts shoppers. Here are three ways to have an online brand advertising campaign at no cost when combined with paid search. If you’re already doing PPC advertising using these ideas can boost your brand awareness online for free. When we say “online brand advertising campaign” we mean showing ads for your brand (or your products) using online banner ads. Free brand advertising idea #1: A basic PPC display campaign At the most basic level, here’s how to have...

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Paid Search vs SEO Case Study #2 for Auto Parts

Pay per click (PPC) vs automotive SEO is a marketing combination we monitor very closely. A common question in the auto parts industry is the PPC vs SEO debate and whether both types of online marketing are necessary, or and whether these efforts will detract from each other when used at the same time. (You can scroll down to see our conclusion at the bottom.) This blog post shows the results of a recent SEO vs PPC case study we did but first let’s revisit a study conducted by Google a few years ago. Paid Search vs SEO case...

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Top Automobile Industry Trends for 2014

Top Automobile Industry Trends for 2014

New vehicle registrations grew 7.2% in 2013 and here are some of the important automotive industry trends that “drove” growth, which makes them important trends for 2014. Over 15.2 million vehicles were registered in 2013 so let’s jump into the registration records and examine the hot trends shaping the automotive industry. Electric and hybrid vehicles provide a spark for auto sales It’s no secret, it seems like everyone’s talking about Tesla. Registrations for electric vehicles (EVs) and hybrids that run on both gas and electric power, are way up. In 2013, registration records of hybrid vehicles including the Toyota...

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Why Long Tail Search Changed Automotive SEO and Paid Search Forever

long tail search google

In SEO or automotive paid search, long tail keywords are the key to gaining more traffic and more sales. This has become even more important with Google’s new Hummingbird algorithm update, signaling huge new opportunity in search engine optimization. This is an important automotive aftermarket trend for 2013 and beyond, if you sell online. Auto SEO and long tail search keywords defined First, let’s define what long tail searches are and why they’re important for automotive SEO and paid search, especially in the aftermarket. Long tail keywords are phrases used in search using three or more words, such as...

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Top 5 Aftermarket Online Holiday Sales Days

Christmas shopping auto parts

We recently participated in a free webinar to help companies in the automotive aftermarket prepare for 2013 online holiday shopping, called “6 Ways to Increase Online Sales This Holiday Season,” along with the web experts at WebShopManager. As the holiday selling season approaches you’ll want to prepare your email marketing plan and work on your search engine optimization (SEO) and pay per click (PPC)/paid search marketing plans, as you plan for this important aftermarket industry trend. Top holiday online sales days: 2012 and 2013 If you sell automotive parts and accessories online and you are planning for the holidays,...

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Top 6 Auto Aftermarket Trends Halfway Through 2013

truck registration records

Automobile and truck sales are up this year, so here are the top six auto industry trends and aftermarket trends to watch based on vehicle registrations for the first half of 2013 compared to the same period in 2012. Total vehicle registrations are up +7.6% over last year, with 7,755,110 total new vehicles registered through June 2013. Here are the automotive trends that are really driving sales growth this year: Auto Industry Trend 1: Trucks and SUVs are hot. New car registrations are up 4.9% but light trucks and SUVs, like this Ford F-150 (right), are helping fuel the...

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Aftermarket Marketing: 2013 Online Sales of Auto Parts & Accessories Growing

Online sales of auto parts and accessories 2013

Note: this article is originally from June 2013,  for an updated forecast, click here for a more current article. Online sales of auto parts and accessories continue to significantly outpace brick and mortar sales. It’s one of the biggest auto aftermarket industry trends to watch for 2013. The growth in online sales of auto parts has been much faster than the rest of the industry for many years. This year will continue that trend and we’re forecasting online sales to grow by 15.5% from 2012. We’re projecting online sales of auto parts and accessories to be nearly $4.4 billion...

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Google Reveals Automotive Repair & Maintenance Shopping Secrets and Trends

Google automotive

Here are some interesting automotive repair trends on consumers searching for vehicle maintenance and repair services, for both Do It Yourself (DIY) and Do It For Me (DIFM) vehicle owners. It’s the subject of a report released by the folks over at Google Think Insights and shows the importance of automotive Search Engine Optimization (SEO) and paid search. As an automotive digital marketing agency, we enjoy data like this. (Note: for more market research on auto repair trends and statistics see our recently added Vehicle Repair & Maintenance Reports.) DIFM consumers were responsible for 77% of the aftermarket’s sales...

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September Slowdown for Auto Parts Retail Sales

Retail sales through auto parts stores were down again compared to one year ago. September sales were down 4% from September 2011, following a 1% decline in August. Auto parts retail sales for the first half of 2012 posted better than a 5% increase from 2011, aided in part by unseasonably warm weather in January and February; the second half of this year tells a different story, however. The third quarter ended with about a 1% decrease from the third quarter of 2011. Total October retail sales as reported by the government were down 0.3% from September, a sign...

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Why New Car Auto Sales Are Rising

SAAR and consumer confidence

With monthly auto sales rising here are reasons for the continuing increase in automobile and light truck sales in the face of a weak economy. The auto industry tracks monthly unit sales as a seasonally adjusted annual rate (SAAR) figure, which has been steadily rising since the summer of 2009. Monthly auto sales in September 2012 hit 14.9 million units, the highest level in over four years. And it could have been even higher because September was soft for fleet sales, meaning the September surge was primarily based on consumer demand (which in itself is a good economic sign,...

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Purchase Frequency by Vehicle Owned

Have you ever wondered how often enthusiasts tend to buy auto parts and accessories? We surveyed more than 2,500 enthusiasts to find out how often they purchase auto parts or accessories and arranged the information by what type of vehicle they bought for. We surveyed enthusiasts and asked the question, “How often do you buy parts or accessories for your vehicle?” We also asked what vehicle they purchased parts for in order to better understand any trends within certain segments. We found that, on average, 50% of all different types of vehicle owners buy once a month or more....

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Bringing the Web to Your Vehicle

Bringing the Web to Your Vehicle

A popular trend with car manufacturers over recent years has been the integration of the Internet into the vehicle. Recently, manufacturers have been adopting platforms that rely on the driver’s mobile phone for connectivity. This trend is now changing as more manufacturers focus on a more direct way to connect vehicles to the web. At a discussion about the web-connected vehicle at the SF MusicTech Summit event held in October 2012, GM’s Chief Infotainment Officer, Philip Abram, predicted that in 5 years, “software will define the experience in the car.” The main obstacle that manufacturers are facing is coming...

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