Market Research Articles, Analysis and Information for the Automotive Aftermarket Industry Including Auto Parts & Accessories.

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tesla

Tesla Owner Demographics: Income, Age, Gender and More

Curious about Tesla owner demographics, including Model S and Model X owners? Read on! Tesla owner demographics: average income of a Tesla owner The average household income of a Tesla Model X owner is $143,177 per year. As a comparison, the…

Pickup Truck Owner Demographics: Who Buys Pickup Trucks?

Here is some information on full-size pickup truck owner demographics from our automotive database. This article helps answer the question, "who buys pickup trucks?" in 2018. Demographics of pickup truck buyers vary a lot from make to make. Light…
gen y marketing

Ways Millennials Are Changing the Automotive Aftermarket

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Note: To get a true Generation Y marketing perspective, our genuine Gen-Y marketing intern, Brad, researched and wrote this article, which dispels a lot of myths about marketing to the millennial generation. Generation Y, better known as the…
excel formula

How Lifetime Value (LTV) Helps Your Online Marketing | Database Marketing Part 2

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Learn to calculate customer lifetime value (LTV or CLTV) We'll show you how to calculate customer lifetime value (LTV or CLTV) in this article, which is essential for database marketing. Customer lifetime value defines how much money to…
big data shootout vehicle registrations

Big Data Shootout: VIO Stats for Ford F-150 vs Chevy Silverado vs Ram pickups

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We again dove into our US vehicle registration database of 245 million vehicles for our latest Big Data Shootout on Vehicles in Operation (VIO). This Shootout looks at the Ford F-150/F-Series, compared to Dodge Ram and Chevy Silverado pickups.…
big data shootout vehicle registrations

Big Data Shootout: Mustang vs Camaro vs Challenger Vehicles in Operation (VIO) Stats

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We looked at our US vehicle registration database of 246.9 million vehicles to see who's winning the new vehicle registration statistics for 2014. The results of our Big Data Shootout looking at new Vehicles in Operation (VIO) were a little…

Everything You Need to Know About Using Vehicles in Operation (VIO) Registration Analysis

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We get a lot of questions on US vehicle registration data and the vehicle registration database, like "how many cars are in the U.S.?" so here are some important things you need to know about buying and using automotive registration data. What…

How Online Auto Parts Buyers Shop for Parts & Accessories

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If you sell auto parts online, then your website needs to make a great first impression because online shoppers are fleeting. This is good information to keep in mind if you're marketing your online parts store with an automotive paid search…
auto parts and tire stores retail sales april 2014

Automotive Industry Trends: Auto Parts & Tire Stores Start 2014 With 3.1% Sales Increase

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Automotive parts and tire stores are showing a sales increase over last year, in one of the important automotive industry trends for 2014. Brick and mortar auto parts, auto accessory and tire stores showed a 3.7% sales increase in April 2014,…
Google automotive

Auto Parts Sales: Is Google Forecasting a Good 2nd Quarter?

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A promising second quarter of 2014 for auto parts and tire sales may be on the way, based off data from Google Trends. The ability to use Google Trends to forecast certain things such as flu outbreaks is well documented. We used data…
Google automotive

Top Automobile Industry Trends for 2014

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New vehicle registrations grew 7.2% in 2013 and here are some of the important automotive industry trends that "drove" growth, which makes them important trends for 2014. Over 15.2 million vehicles were registered in 2013 so let's jump into…