LinkedIn Articles, Analysis and Information, and Social Media, Hedges & Company, Digital Marketing Agency Serving the Automotive Aftermarket

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Trend 21: Using Social Media Effectively

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Here's how to effectively use your social media campaign to connect with your customers and evaluate your business. Building a large following of fans is nice or fun to brag about, but to really make your social media campaign work, you have…

Trend 21: Using Social Media Marketing Effectively

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Here's how to effectively use your social media campaign to connect with your customers and evaluate your business. Building a large following of fans is nice or fun to brag about, but to really make your social media campaign work, you have…

Groundbreaking SEMA Show Opinion Leaders Report Released; SEMA Market Research by Hedges & Company

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The Specialty Equipment Market Association (SEMA) has released a new market research report authored by Hedges & Company covering results of the SEMA Show Opinion Leaders program.  This is important to aftermarket companies because the…

Ideas For The Best Email Marketing Subject Lines

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Email marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate. Why is this so important? Let's say in a year you send 100,000…