LinkedIn Articles, Analysis and Information, and Social Media, Hedges & Company, Digital Marketing Agency Serving the Automotive Aftermarket

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Trend 21: Using Social Media Effectively

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Here's how to effectively use your social media campaign to connect with your customers and evaluate your business. Building a large following of fans is nice or fun to brag about, but to really make your social media campaign work, you have…

Trend 21: Using Social Media Marketing Effectively

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Here's how to effectively use your social media campaign to connect with your customers and evaluate your business. Building a large following of fans is nice or fun to brag about, but to really make your social media campaign work, you have…

Groundbreaking SEMA Show Opinion Leaders Report Released; SEMA Market Research by Hedges & Company

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The Specialty Equipment Market Association (SEMA) has released a new market research report authored by Hedges & Company covering results of the SEMA Show Opinion Leaders program.  This is important to aftermarket companies because the…

When Is The Best Time To Send An Email Campaign?

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Rising above the clutter and noise in the inbox is your goal. First impressions are critical in email marketing and although the subject line grabs attention, when does it grab attention? If your email is sent at the wrong  time, your message…

Ideas For The Best Email Marketing Subject Lines

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Email marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate. Why is this so important? Let's say in a year you send 100,000…