Posts Tagged ‘ LinkedIn ’

Trend 21: Using Social Media Effectively

Trend 21: Using Social Media Effectively

Here’s how to effectively use your social media campaign to connect with your customers and evaluate your business. Building a large following of fans is nice or fun to brag about, but to really make your social media campaign work, you have to attract fans that have the potential to become customers. For example, if you are a small business with no online presence operating in Miami FL, having fans from Cleveland, OH won’t do you much good. “Likes” vs social media interaction Having “likes” and “fans” is helpful, but what you should really strive for is actual interaction...

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Groundbreaking SEMA Show Opinion Leaders Report Released; SEMA Market Research by Hedges & Company

Groundbreaking SEMA Show Opinion Leaders Report Released; SEMA Market Research by Hedges & Company

The Specialty Equipment Market Association (SEMA) has released a new market research report authored by Hedges & Company covering results of the SEMA Show Opinion Leaders program.  This is important to aftermarket companies because the feedback from the Opinion Leaders SEMA market research program is a big opportunity to better understand the buying process used by automotive enthusiasts. As with the previous year, Opinion Leaders Program participants were granted access to the SEMA Show. These enthusiasts completed a detailed survey to share their opinions and buying habits, and shared impressions from the SEMA Show through social media using their...

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When Is The Best Time To Send An Email Campaign?

When Is The Best Time To Send An Email Campaign?

Rising above the clutter and noise in the inbox is your goal. First impressions are critical in email marketing and although the subject line grabs attention, when does it grab attention? If your email is sent at the wrong  time, your message may be buried by emails received after your email. Your prospect may start with the newest emails first, ignoring older emails further down the queue. Here are some examples of what we’ve observed in our email marketing, but all audiences are different and you need to design tests on your customer list to determine what works for...

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Ideas For The Best Email Marketing Subject Lines

Ideas For The Best Email Marketing Subject Lines

Email marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate. Why is this so important? Let’s say in a year you send 100,000 emails. Improving your open rate from 15% to the industry average of just over 19% means over a year’s time your messages are seen by 4,000 more sets of eyeballs. Clearly the entire email message is important, but the first few words of the subject line, the overall approach and the call to action are just a few...

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