Learn about email marketing strategy, case studies, ideas and trends you can use, with these short articles.

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Emails can quickly reach thousands of customers

4 Ways to Increase Email Effectiveness

Here are a few tips on how to increase your email marketing effectiveness. 1). Segment your emails. Know who your auto parts customers are, and what appeals to them. Instead of sending the same email to your entire list, consider breaking them…
Emails can quickly reach thousands of customers

Ideas For The Best Email Marketing Subject Lines

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Email marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate. Why is this so important? Let's say in a year you send 100,000…