Learn about email marketing strategy, case studies, ideas and trends you can use, with these short articles.

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Online Holiday Shopping Statistics 2018 vs 2019: Auto Parts & Accessories

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The Christmas shopping season is coming so here are some 2018 and projected 2019 online holiday shopping statistics. As you plan your email marketing, SEO and paid search campaigns for auto parts, keep these online shopping days in mind. Selling…

4 Ways to Increase Sales With Customer Retention Strategies | Database Marketing Part 1

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If you're looking for ways to increase sales, here are four ideas that can increase sales from your existing customers. Sales from existing customers are much more profitable than sales from new customers and we'll show you why in this article. Marketing…
Emails can quickly reach thousands of customers

Direct Mail or Email: Which is More Effective for Your Automotive Business?

For years, marketers have been contacting automotive consumers through direct mail. Direct mail was an essential part of most automotive marketing campaigns, but due to the rise of email marketing, it has been falling through the cracks.…

Automotive Mailing Lists vs. Vehicle Registration Data: Which Best Suits Your Needs?

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Automotive mailing list data and vehicle registration data are two different types of data that are confused quite frequently. Both of these forms of data have a large significance when it comes to researching, marketing, and collecting data…
Christmas shopping auto parts

Top 5 Aftermarket Online Holiday Sales Days

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We recently participated in a free webinar to help companies in the automotive aftermarket prepare for 2013 online holiday shopping, called “6 Ways to Increase Online Sales This Holiday Season,” along with the web experts at WebShopManager.…

Auto Parts Customer Behavior in Google Analytics (or, Where the Heck Do My Customers Come From??)

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You can improve automotive SEO  and Google AdWords paid search results by understanding how automotive parts and accessory customers originally find your website, and how they return to make a purchase. You can discover a lot of information…

Increase Relevance (and Sales!) with Email Segmentation

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One of the most popular channels to reach consumers is through email marketing, yet countless marketing messages go ignored and unread. We're all bombarded with thousands of marketing messages throughout the day, and people run avoidance measures…

Trend 18: Where Consumers Find Information on Engine Parts, by Age Group

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Today we are going to look at some of our own research to give you an idea of where enthusiasts go to find information about engine parts. We will also look at how certain age groups tend to visit different outlets to find their answers. As…

Trend 20: 6 Ways to Improve Email Deliverability

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As an email marketer, it's important to make sure consumers you send emails to are actually getting them. Blacklists, spam filters and all sorts of other automated technologies can keep email out of the inbox. Don't panic though, there are steps…

Trend 22: The Importance of Email in Online Shopping

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Welcome back to our blog! Today we will give you a look at how important email is when driving up sales during the holiday season. Email is an important tool for increasing your online traffic, as well as sales— especially on key promotional…

Trend 38: Top 3 Fuel and Oil Pump Brands Recommended by Consumers

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Today we will give you a look at some market research, showing the brands of fuel and oil pumps consumers recommend as the best! Our BrandZoom: Fuel and Oil Pumps market research report contains data about consumers' brand preferences and experiences,…

Why Email is Essential to Your Automotive Online Marketing Plan

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Welcome back to our blog for another look at Internet marketing in the automotive aftermarket! Email marketing is one of the most effective ways to reach automotive consumers; you can tailor your marketing message to specific consumers to give…