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Learn about email marketing strategy, case studies, ideas and trends you can use, with these short articles.

Posts

Email Marketing Trends 2021

Marketing Articles
Email marketing can be overwhelming, so to help out, here are the top automotive email marketing trends for 2021. Email marketing has evolved a lot in the past 40 years and continues to evolve today.When you're writing and designing…
0 Comments
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January 14, 2021

Automotive Direct Mail Marketing, Other Tips to Drive Shop Traffic

Marketing Articles
Automotive direct mail ideas, plus auto shop advertising tips Automotive direct mail marketing is one way to combat the coronavirus shutdown, which has been devastating to local businesses. Here are some auto shop advertising tips and direct…
April 29, 2020
holiday shopping

Online Holiday Shopping Statistics 2018 vs 2019: Auto Parts & Accessories

Aftermarket Analysis, Market Research, Marketing Articles
The Christmas shopping season is coming! Here are some results from 2018 along with projected 2019 holiday shopping statistics. As you plan your email marketing, SEO and paid search campaigns for auto parts in December, keep these online shopping…
August 8, 2019

4 Ways to Increase Sales With Customer Retention Strategies | Database Marketing Part 1

Market Research, Marketing Articles
If you're looking for ways to increase sales, here are four ideas that can increase sales from your existing customers. Sales from existing customers are much more profitable than sales from new customers and we'll show you why in this article.Marketing…
1 Comment
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July 13, 2015

Direct Mail Marketing or Email: Which is More Effective for Your Automotive Business?

Marketing Articles
For years, marketers reached automotive consumers through direct mail marketing. Direct mail was an essential part of most automotive marketing campaigns. Due to the rise of email marketing, it has been falling through the cracks. Many automotive…
June 10, 2015

Automotive Mailing Lists vs. Vehicle Registration Data: Which Best Suits Your Needs?

Aftermarket Analysis, Marketing Articles
Automotive mailing list data and vehicle registration data are two different types of data that are confused quite frequently. Both of these forms of data have a large significance when it comes to researching, marketing, and collecting data…
June 5, 2015

Cyber Monday Marketing, Black Friday Marketing for Auto Parts

Aftermarket Analysis, Market Research, Marketing Articles
New ideas for Cyber Monday auto parts deals A few years back we participated in a free webinar on online holiday shopping with Web Shop Manager. It made sense to update this with Cyber Monday marketing ideas for 2020. As the holiday selling…
1 Comment
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September 21, 2013

Auto Parts Customer Behavior in Google Analytics (or, Where the Heck Do My Customers Come From??)

Market Research, Marketing Articles
You can improve automotive SEO  and Google AdWords paid search results by understanding how automotive parts and accessory customers originally find your website, and how they return to make a purchase. You can discover a lot of information…
1 Comment
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April 26, 2013

Increase Relevance (and Sales!) with Email Segmentation

Aftermarket Analysis, Marketing Articles
One of the most popular channels to reach consumers is through email marketing, yet countless marketing messages go ignored and unread. We're all bombarded with thousands of marketing messages throughout the day, and people run avoidance measures…
January 23, 2013

Trend 18: Where Consumers Find Information on Engine Parts, by Age Group

Aftermarket Analysis, Market Research, Marketing Articles
Today we are going to look at some of our own research to give you an idea of where enthusiasts go to find information about engine parts. We will also look at how certain age groups tend to visit different outlets to find their answers.As…
1 Comment
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October 12, 2012

Trend 20: 6 Ways to Improve Email Deliverability

Aftermarket Analysis, Marketing Articles
As an email marketer, it's important to make sure consumers you send emails to are actually getting them. Blacklists, spam filters and all sorts of other automated technologies can keep email out of the inbox. Don't panic though, there are steps…
October 10, 2012

Trend 22: The Importance of Email in Online Shopping

Aftermarket Analysis, Market Research, Marketing Articles
Welcome back to our blog! Today we will give you a look at how important email is when driving up sales during the holiday season.Email is an important tool for increasing your online traffic, as well as sales— especially on key promotional…
2 Comments
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October 8, 2012
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