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Email Marketing Trends 2021
Marketing ArticlesEmail marketing can be overwhelming, so to help out, here are the top automotive email marketing trends for 2021. Email marketing has evolved a lot in the past 40 years and continues to evolve today.When you're writing and designing…
Automotive Direct Mail Marketing, Other Tips to Drive Shop Traffic
Marketing Articles Automotive direct mail ideas, plus auto shop advertising tips Automotive direct mail marketing is one way to combat the coronavirus shutdown, which has been devastating to local businesses. Here are some auto shop advertising tips and direct…
Online Holiday Shopping Statistics 2018 vs 2019: Auto Parts & Accessories
Aftermarket Analysis, Market Research, Marketing ArticlesThe Christmas shopping season is coming! Here are some results from 2018 along with projected 2019 holiday shopping statistics. As you plan your email marketing, SEO and paid search campaigns for auto parts in December, keep these online shopping…
4 Ways to Increase Sales With Customer Retention Strategies | Database Marketing Part 1
Market Research, Marketing ArticlesIf you're looking for ways to increase sales, here are four ideas that can increase sales from your existing customers. Sales from existing customers are much more profitable than sales from new customers and we'll show you why in this article.Marketing…
Direct Mail Marketing or Email: Which is More Effective for Your Automotive Business?
Marketing ArticlesFor years, marketers reached automotive consumers through direct mail marketing. Direct mail was an essential part of most automotive marketing campaigns. Due to the rise of email marketing, it has been falling through the cracks. Many automotive…
Automotive Mailing Lists vs. Vehicle Registration Data: Which Best Suits Your Needs?
Aftermarket Analysis, Marketing ArticlesAutomotive mailing list data and vehicle registration data are two different types of data that are confused quite frequently. Both of these forms of data have a large significance when it comes to researching, marketing, and collecting data…
Cyber Monday Marketing, Black Friday Marketing for Auto Parts
Aftermarket Analysis, Market Research, Marketing Articles New ideas for Cyber Monday auto parts deals A few years back we participated in a free webinar on online holiday shopping with Web Shop Manager. It made sense to update this with Cyber Monday marketing ideas for 2020. As the holiday selling…
Auto Parts Customer Behavior in Google Analytics (or, Where the Heck Do My Customers Come From??)
Market Research, Marketing ArticlesYou can improve automotive SEO and Google AdWords paid search results by understanding how automotive parts and accessory customers originally find your website, and how they return to make a purchase. You can discover a lot of information…
Increase Relevance (and Sales!) with Email Segmentation
Aftermarket Analysis, Marketing Articles One of the most popular channels to reach consumers is through email marketing, yet countless marketing messages go ignored and unread. We're all bombarded with thousands of marketing messages throughout the day, and people run avoidance measures…
Trend 18: Where Consumers Find Information on Engine Parts, by Age Group
Aftermarket Analysis, Market Research, Marketing ArticlesToday we are going to look at some of our own research to give you an idea of where enthusiasts go to find information about engine parts. We will also look at how certain age groups tend to visit different outlets to find their answers.As…
Trend 20: 6 Ways to Improve Email Deliverability
Aftermarket Analysis, Marketing ArticlesAs an email marketer, it's important to make sure consumers you send emails to are actually getting them. Blacklists, spam filters and all sorts of other automated technologies can keep email out of the inbox. Don't panic though, there are steps…
Trend 22: The Importance of Email in Online Shopping
Aftermarket Analysis, Market Research, Marketing ArticlesWelcome back to our blog! Today we will give you a look at how important email is when driving up sales during the holiday season.Email is an important tool for increasing your online traffic, as well as sales— especially on key promotional…
