Posts Tagged ‘ Email Marketing ’

4 Ways to Increase Sales With Customer Retention Strategies | Database Marketing Part 1

If you’re looking for ways to increase sales, here are four ideas that can increase sales from your existing customers. Sales from existing customers are much more profitable than sales from new customers and we’ll show you why in this article. Marketing to new customers is important to grow your business, however, it’s just as important to retain existing customers to grow your sales, and impact the bottom line. (Also see our next article, Database Marketing Part 2 on lifetime value) Customer retention definition Customer retention is the process to reduce the number of customer defections. These defections are also...

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Direct Mail or Email: Which is More Effective for Your Automotive Business?

Emails can quickly reach thousands of customers

For years, marketers have been contacting automotive consumers through direct mail. Direct mail was an essential part of most automotive marketing campaigns, but due to the rise of email marketing, it has been falling through the cracks. Email marketing is the trend that has been widely adopted by many automotive marketing campaigns of late. Over the first 15 years of the 21st century the major trend has been new technology. People have a desire to do everyday tasks through their computers, phones, and tablets. Online shopping has been on the rise, social media has entered the lives of most Americans, and even personal relationships are being formed through technology....

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Automotive Mailing Lists vs. Vehicle Registration Data: Which Best Suits Your Needs?

Automotive mailing list data and vehicle registration data are two different types of data that are confused quite frequently. Both of these forms of data have a large significance when it comes to researching, marketing, and collecting data for promotional purposes. This article will thoroughly explain both list data and registration data to clarify the differences. Automotive mailing list data Automotive mailing list data is utilized when a client wants to contact a vehicle owner. The consumers’ address will be available because, in order to stay compliant with regulations, our list data is not based on state DMV registrations. Our list data...

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Top 5 Aftermarket Online Holiday Sales Days

Christmas shopping auto parts

We recently participated in a free webinar to help companies in the automotive aftermarket prepare for 2013 online holiday shopping, called “6 Ways to Increase Online Sales This Holiday Season,” along with the web experts at WebShopManager. As the holiday selling season approaches you’ll want to prepare your email marketing plan and work on your search engine optimization (SEO) and pay per click (PPC)/paid search marketing plans, as you plan for this important aftermarket industry trend. Top holiday online sales days: 2012 and 2013 If you sell automotive parts and accessories online and you are planning for the holidays,...

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Auto Parts Customer Behavior in Google Analytics (or, Where the Heck Do My Customers Come From??)

You can improve automotive SEO  and Google AdWords paid search results by understanding how automotive parts and accessory customers originally find your website, and how they return to make a purchase. You can discover a lot of information hidden in the Multi-Channel Funnels reporting section of Google Analytics (menu shown at left) so as an automotive aftermarket digital marketing agency we thought we’d pass this along in our blog. As Google puts it, “…these days, the customer journey has grown more complex.” Amen! Customers can come to your site from many marketing channels: social media, email, paid search ads...

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Increase Relevance (and Sales!) with Email Segmentation

Increase Relevance (and Sales!) with Email Segmentation

One of the most popular channels to reach consumers is through email marketing, yet countless marketing messages go ignored and unread. We’re all bombarded with thousands of marketing messages throughout the day, and people run avoidance measures in an effort to escape many of these messages. So how do you keep consumers interested and engaged in your emails? One word: segmentation. Why email segmentation is important Email segmentation lets you cut through the clutter by staying relevant and providing material your audience is interested in. You send email with one type of content to a group of customers, based...

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Trend 18: Where Consumers Find Information on Engine Parts, by Age Group

Today we are going to look at some of our own research to give you an idea of where enthusiasts go to find information about engine parts. We will also look at how certain age groups tend to visit different outlets to find their answers. As a part of our own syndicated Hedges & Company research, we sought to find out where enthusiasts find information about engine components. We surveyed 2,768 enthusiasts and asked them where they tend to look for information. Their choices were the following: mail order catalog, social media sites, garage, independent shop, blogs, chain parts...

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Trend 20: 6 Ways to Improve Email Deliverability

As an email marketer, it’s important to make sure consumers you send emails to are actually getting them. Blacklists, spam filters and all sorts of other automated technologies can keep email out of the inbox. Don’t panic though, there are steps you can take to ensure emails are delivered, based on our own experience delivering more than 100 million emails in a year. 1). Monitor the returned email server codes from your bounced emails. The three digit error codes that begin with 4 or 5 are sometimes cryptic but will help you understand if any of your emails were...

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Trend 22: The Importance of Email in Online Shopping

Trend 22: The Importance of Email in Online Shopping

Welcome back to our blog! Today we will give you a look at how important email is when driving up sales during the holiday season. Email is an important tool for increasing your online traffic, as well as sales— especially on key promotional dates such as Cyber Monday and Thanksgiving weekend. Studies have found that consumers are more receptive to marketing influence on these big promotion days. More than half of online buyers learned about Cyber Monday deals from online retailer emails. Other ways of learning were, “I visited the site directly,” “Facebook, Twitter, or other social network,” and...

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Trend 35: Facts About Consumers Reading Emails on Smartphones

Trend 35: Facts About Consumers Reading Emails on Smartphones

Welcome back to our blog for another look at the Automotive Aftermarket! Here is Market Research Trend 35 covering automotive email marketing: Facts About Consumers Reading Emails on Smartphones. Email marketing is one of the most effective ways to reach consumers because over 90% check email at least once a day either on a PC or on a mobile device. To maximize effectiveness you can tailor your marketing message to specific consumers to give them material they want to see. Basing email content on customer purchases and preferences aren’t the only benefits though, email marketing is very cost effective and...

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Trend 38: Top 3 Fuel and Oil Pump Brands Recommended by Consumers

Trend 38: Top 3 Fuel and Oil Pump Brands Recommended by Consumers

Today we will give you a look at some market research, showing the brands of fuel and oil pumps consumers recommend as the best! Our BrandZoom: Fuel and Oil Pumps market research report contains data about consumers’ brand preferences and experiences, and is based on a survey of enthusiasts who had shopped for or purchased a fuel or oil pump. Out of 12 brands of fuel and oil pumps, enthusiasts selected Holley, MagnaFuel, and Melling (in alphabetical order) as the top 3 brands they would most likely recommend to a friend. These three brands were only a few percentage points within...

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Why Email is Essential to Your Automotive Online Marketing Plan

Why Email is Essential to Your Automotive Online Marketing Plan

Welcome back to our blog for another look at Internet marketing in the automotive aftermarket! Email marketing is one of the most effective ways to reach automotive consumers; you can tailor your marketing message to specific consumers to give them material they want to see. Basing email contents on customer purchases and preferences aren’t the only benefits though, email marketing is very cost effective and non-intrusive. A recent study by Google found that 91% of males in the US check their email at least once a week, 78% check email daily (Source: Google, US male shoppers study). A recent study...

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4 Ways to Increase Email Effectiveness

Emails can quickly reach thousands of customers

Here are a few tips on how to increase your email marketing effectiveness. 1). Segment your emails. Know who your auto parts customers are, and what appeals to them. Instead of sending the same email to your entire list, consider breaking them into groups that will receive different emails. For example don’t send emails with Ford parts to Chevy owners, or Camaro parts to truck owners. We have seen open rates and click-through rates jump by 50% to 100% or more just by segmenting emails and targeting the recipient. 2). Add alt tags to all images in case images...

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Hedges & Company on RSS Ray: Email Marketing Best Practices

Hedges & Company was featured on RSS Ray’s radio show February 9, covering email marketing and email best practices. The landing page on RSS Ray’s site is here and a link to the podcast is available on that page. Topics covered on the RSS Ray show included: Managed email marketing vs. self-serve email marketing: Hedges & Company manages email marketing and customer segmentation for clients, there is no software to buy, no training, no additional employees to hire and no learning curve. Hedges & Company also manages customer databases and is able to provide customer database segmentation. Email marketing...

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When Is The Best Time To Send An Email Campaign?

When Is The Best Time To Send An Email Campaign?

Rising above the clutter and noise in the inbox is your goal. First impressions are critical in email marketing and although the subject line grabs attention, when does it grab attention? If your email is sent at the wrong  time, your message may be buried by emails received after your email. Your prospect may start with the newest emails first, ignoring older emails further down the queue. Here are some examples of what we’ve observed in our email marketing, but all audiences are different and you need to design tests on your customer list to determine what works for...

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Ideas For The Best Email Marketing Subject Lines

Ideas For The Best Email Marketing Subject Lines

Email marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate. Why is this so important? Let’s say in a year you send 100,000 emails. Improving your open rate from 15% to the industry average of just over 19% means over a year’s time your messages are seen by 4,000 more sets of eyeballs. Clearly the entire email message is important, but the first few words of the subject line, the overall approach and the call to action are just a few...

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