Posts Tagged ‘ direct marketing ’

Direct Mail or Email: Which is More Effective for Your Automotive Business?

Emails can quickly reach thousands of customers

For years, marketers have been contacting automotive consumers through direct mail. Direct mail was an essential part of most automotive marketing campaigns, but due to the rise of email marketing, it has been falling through the cracks. Email marketing is the trend that has been widely adopted by many automotive marketing campaigns of late. Over the first 15 years of the 21st century the major trend has been new technology. People have a desire to do everyday tasks through their computers, phones, and tablets. Online shopping has been on the rise, social media has entered the lives of most Americans, and even personal relationships are being formed through technology....

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2 Things to Know About How Consumers Perceive Price

Today we’ll give you a look at how consumers perceive prices when shopping according to Decode Implicit Marketing. How you present a price greatly affects if a consumer perceives the product as “expensive” or “cheap.” Research shows that typeface, size of the price or dollar symbol and other characteristics have an effect on of price impression and consumer buying behavior. How you present the price can also influence whether consumers will believe it to be “too high” or “fair.” 1). How far apart you space a “regular” price and a “sale” price can have an effect on how consumers...

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Trend 31: 3 Things You Didn’t Know About 2007-2013 Silverado Owners

Our 31st trend will give you a look at 2007-2013 Chevy Silverado (1500) owners and help you understand some demographics involved with this specific vehicle owner. Silverado sales in the US have fluctuated with an overall decline since 2005. Here are the available yearly sales figures: 2007: 618,259 2008: 465,065 2009: 316,554 2010: 370,135 2011: 415,130 Here are 3 things to know about Silverado owners: 1). 20% of 07-13 Silverado owners purchased their truck in November or December (from 2006-2011). 2). 07-13 Silverado owners have an average household income of $63,703; for comparison the average household income is around...

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Hedges & Company Ranked #33 in 2011 Direct Marketing Agency Standings

Hedges & Company Ranked #33 in 2011 Direct Marketing Agency Standings

Hedges & Company was named one of the top direct marketing agencies in the 2011 Agency Business Report released by Direct Marketing News. The report ranked Hedges & Company as the 33rd leading direct marketing agency in the US. The report ranks agencies across industries by reportable US revenue and can be viewed here. As a leader in database marketing, market research and strategy, Hedges & Company is grateful for the recognition. We are proud to be part of the automotive aftermarket industry and will continue to thoroughly serve our customers. Hedges & Company Ranked #33 in 2011 Direct...

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