Automotive direct marketing, database marketing, automotive direct mail marketing: articles, trends and tips

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Emails can quickly reach thousands of customers

Direct Mail or Email: Which is More Effective for Your Automotive Business?

For years, marketers have been contacting automotive consumers through direct mail. Direct mail was an essential part of most automotive marketing campaigns, but due to the rise of email marketing, it has been falling through the cracks.…

2 Things to Know About How Consumers Perceive Price

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Today we'll give you a look at how consumers perceive prices when shopping according to Decode Implicit Marketing. How you present a price greatly affects if a consumer perceives the product as "expensive" or "cheap." Research shows that…

Trend 31: 3 Things You Didn't Know About 2007-2013 Silverado Owners

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Our 31st trend will give you a look at 2007-2013 Chevy Silverado (1500) owners and help you understand some demographics involved with this specific vehicle owner. Silverado sales in the US have fluctuated with an overall decline since 2005.…

Hedges & Company Ranked #33 in 2011 Direct Marketing Agency Standings

Hedges & Company was named one of the top direct marketing agencies in the 2011 Agency Business Report released by Direct Marketing News. The report ranked Hedges & Company as the 33rd leading direct marketing agency in the US. The report…