Posts Tagged ‘ consumer opinion research ’

Engine Block Buyers: Amount Spent Annually on Parts and Accessories

Engine Block Buyers: Amount Spent Annually on Parts and Accessories

Have you ever wondered exactly how much the automotive enthusiast spends on parts & accessories throughout the year? We surveyed enthusiasts who had recently bought or shopped for engine blocks to find out how much money they spend on an annual basis. Enthusiasts were given the following choices in regards to how much money they spend annually on parts & accessories: less than $500 $500 to $1,000 $1,001 to $2,500 $2,501 to $5,000 $5,001 to $7,500 $7,501 to $10,000 $10,000 and up Enthusiasts revealed that the top two ranges in which their annual spending fell into were $1,001 to...

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Trend 18: Where Consumers Find Information on Engine Parts, by Age Group

Today we are going to look at some of our own research to give you an idea of where enthusiasts go to find information about engine parts. We will also look at how certain age groups tend to visit different outlets to find their answers. As a part of our own syndicated Hedges & Company research, we sought to find out where enthusiasts find information about engine components. We surveyed 2,768 enthusiasts and asked them where they tend to look for information. Their choices were the following: mail order catalog, social media sites, garage, independent shop, blogs, chain parts...

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Trend 24: Where Crankshaft Buyers Find Information

Trend 24: Where Crankshaft Buyers Find Information

Have you ever wondered where automotive enthusiasts find information about products, vehicles, maintenance, and what’s going on in the automotive world? We surveyed automotive enthusiasts who had recently bought or shopped for crankshafts to learn about their information gathering habits. Enthusiasts tend to seek information on the internet, in mail order catalogs and through parts and accessories manufacturers more than anywhere else. Listed below are the 15 sources where buyers get their information. Where buyers find information: Blog Social Media Site (Facebook, LinkedIn…) Magazines Chain Parts Store Car Shows Garage Internet Search Independent Shop Manufacturer Mail order/Catalog Car/Truck Dealer...

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Trend 32: The Consumer’s Definition of Performance

Trend 32: The Consumer’s Definition of Performance

A large portion of the automotive aftermarket offers products that improve “performance,” but what exactly is performance? In 2009, Hedges & Company originated market research on how automotive enthusiasts define “performance” as part of the original Opinion Leaders Program for the 2009 SEMA Show. We released a report on our findings and completed another Opinion Leaders Program study again in 2010. Here is what we found: Almost universally, enthusiasts associate “performance” with “an improvement in function” and not necessarily with “speed.” This is worth noting because the aftermarket industry often associates the word “performance” with horsepower. In fact, many...

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SEMA Market Research Report Analyzes Truck Ownership and Accessory Purchases

SEMA Market Research Report Analyzes Truck Ownership and Accessory Purchases

The SEMA 2011 Pickup Truck Market Research Report authored by Hedges & Company is available as a free download for SEMA members. Non-members may purchase a copy for $99.95 at SEMA.org/2011pickupreport. This light truck report dives deeper into the industry than SEMA’s previous market research report from 2008. The U.S. light-truck market is incredibly broad. Used for general transportation, commercial applications and recreation, light trucks comprise the single largest category for businesses in the automotive specialty equipment industry. Trucks and truck accessories are so popular that they have laid claim to their own exhibit hall at the annual SEMA...

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