Consumer opinion research and automotive market research

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Engine Block Buyers: Amount Spent Annually on Parts and Accessories

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Have you ever wondered exactly how much the automotive enthusiast spends on parts & accessories throughout the year? We surveyed enthusiasts who had recently bought or shopped for engine blocks to find out how much money they spend on an…

Trend 18: Where Consumers Find Information on Engine Parts, by Age Group

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Today we are going to look at some of our own research to give you an idea of where enthusiasts go to find information about engine parts. We will also look at how certain age groups tend to visit different outlets to find their answers. As…

Trend 24: Where Crankshaft Buyers Find Information

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Have you ever wondered where automotive enthusiasts find information about products, vehicles, maintenance, and what's going on in the automotive world? We surveyed automotive enthusiasts who had recently bought or shopped for crankshafts to…

Trend 32: The Consumer's Definition of Performance

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A large portion of the automotive aftermarket offers products that improve "performance," but what exactly is performance? In 2009, Hedges & Company originated market research on how automotive enthusiasts define "performance" as part of…

SEMA Market Research Report Analyzes Truck Ownership and Accessory Purchases

The SEMA 2011 Pickup Truck Market Research Report authored by Hedges & Company is available as a free download for SEMA members. Non-members may purchase a copy for $99.95 at SEMA.org/2011pickupreport. This light truck report dives deeper…