Email marketing tips and trends, Email Change of Address (ECOA), email appending, open rates and strategies

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Guide for Dealers: Automobile SEO is Different Than Auto Parts SEO

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Auto parts SEO is significantly different than marketing automobiles, because shoppers search for parts differently. "Front of the house" marketing involves different search terms and a different path to purchase than "back of the house" marketing. For…

4 Ways to Increase Sales With Customer Retention Strategies | Database Marketing Part 1

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If you're looking for ways to increase sales, here are four ideas that can increase sales from your existing customers. Sales from existing customers are much more profitable than sales from new customers and we'll show you why in this article. Marketing…
Emails can quickly reach thousands of customers

Direct Mail or Email: Which is More Effective for Your Automotive Business?

For years, marketers have been contacting automotive consumers through direct mail. Direct mail was an essential part of most automotive marketing campaigns, but due to the rise of email marketing, it has been falling through the cracks.…
Christmas shopping auto parts

Top 5 Aftermarket Online Holiday Sales Days

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We recently participated in a free webinar to help companies in the automotive aftermarket prepare for 2013 online holiday shopping, called “6 Ways to Increase Online Sales This Holiday Season,” along with the web experts at WebShopManager.…

Auto Parts Customer Behavior in Google Analytics (or, Where the Heck Do My Customers Come From??)

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You can improve automotive SEO  and Google AdWords paid search results by understanding how automotive parts and accessory customers originally find your website, and how they return to make a purchase. You can discover a lot of information…

Increase Relevance (and Sales!) with Email Segmentation

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One of the most popular channels to reach consumers is through email marketing, yet countless marketing messages go ignored and unread. We're all bombarded with thousands of marketing messages throughout the day, and people run avoidance measures…

Trend 20: 6 Ways to Improve Email Deliverability

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As an email marketer, it's important to make sure consumers you send emails to are actually getting them. Blacklists, spam filters and all sorts of other automated technologies can keep email out of the inbox. Don't panic though, there are steps…

Trend 22: The Importance of Email in Online Shopping

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Welcome back to our blog! Today we will give you a look at how important email is when driving up sales during the holiday season. Email is an important tool for increasing your online traffic, as well as sales— especially on key promotional…

Why Email is Essential to Your Automotive Online Marketing Plan

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Welcome back to our blog for another look at Internet marketing in the automotive aftermarket! Email marketing is one of the most effective ways to reach automotive consumers; you can tailor your marketing message to specific consumers to give…

Hedges & Company on RSS Ray: Email Marketing Best Practices

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Hedges & Company was featured on RSS Ray's radio show February 9, covering email marketing and email best practices. The landing page on RSS Ray's site is here and a link to the podcast is available on that page. Topics covered on the RSS…

When Is The Best Time To Send An Email Campaign?

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Rising above the clutter and noise in the inbox is your goal. First impressions are critical in email marketing and although the subject line grabs attention, when does it grab attention? If your email is sent at the wrong  time, your message…

Ideas For The Best Email Marketing Subject Lines

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Email marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate. Why is this so important? Let's say in a year you send 100,000…