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Online Holiday Shopping Statistics 2018 vs 2019: Auto Parts & Accessories
Aftermarket Analysis, Market Research, Marketing ArticlesThe Christmas shopping season is coming! Here are some results from 2018 along with projected 2019 holiday shopping statistics. As you plan your email marketing, SEO and paid search campaigns for auto parts in December, keep these online shopping…
Guide for Dealers: Automobile SEO Services are Different Than Auto Parts SEO
Market Research, Marketing ArticlesAutomobile SEO services are significantly different than for auto parts. Shoppers search for parts differently than they search for automobiles. "Front of the house" marketing uses different search terms and a different path to purchase than…
4 Ways to Increase Sales With Customer Retention Strategies | Database Marketing Part 1
Market Research, Marketing ArticlesIf you're looking for ways to increase sales, here are four ideas that can increase sales from your existing customers. Sales from existing customers are much more profitable than sales from new customers and we'll show you why in this article.Marketing…
Direct Mail or Email: Which is More Effective for Your Automotive Business?
Marketing ArticlesFor years, marketers have been contacting automotive consumers through direct mail. Direct mail was an essential part of most automotive marketing campaigns, but due to the rise of email marketing, it has been falling through the cracks.…
Top 5 Aftermarket Online Holiday Sales Days
Aftermarket Analysis, Market Research, Marketing ArticlesWe recently participated in a free webinar to help companies in the automotive aftermarket prepare for 2013 online holiday shopping, called “6 Ways to Increase Online Sales This Holiday Season,” along with the web experts at Web Shop Manager.…
Auto Parts Customer Behavior in Google Analytics (or, Where the Heck Do My Customers Come From??)
Market Research, Marketing ArticlesYou can improve automotive SEO and Google AdWords paid search results by understanding how automotive parts and accessory customers originally find your website, and how they return to make a purchase. You can discover a lot of information…
Increase Relevance (and Sales!) with Email Segmentation
Aftermarket Analysis, Marketing Articles One of the most popular channels to reach consumers is through email marketing, yet countless marketing messages go ignored and unread. We're all bombarded with thousands of marketing messages throughout the day, and people run avoidance measures…
Trend 20: 6 Ways to Improve Email Deliverability
Aftermarket Analysis, Marketing ArticlesAs an email marketer, it's important to make sure consumers you send emails to are actually getting them. Blacklists, spam filters and all sorts of other automated technologies can keep email out of the inbox. Don't panic though, there are steps…
Trend 22: The Importance of Email in Online Shopping
Aftermarket Analysis, Market Research, Marketing ArticlesWelcome back to our blog! Today we will give you a look at how important email is when driving up sales during the holiday season.Email is an important tool for increasing your online traffic, as well as sales— especially on key promotional…
Why Email is Essential to Your Automotive Online Marketing Plan
Aftermarket Analysis, Market Research, Marketing ArticlesWelcome back to our blog for another look at Internet marketing in the automotive aftermarket!Email marketing is one of the most effective ways to reach automotive consumers; you can tailor your marketing message to specific consumers to give…
Ideas For The Best Email Marketing Subject Lines
Aftermarket Analysis, Market Research, Marketing ArticlesEmail marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate.Why is this so important? Let's say in a year you send 100,000…