Posts

Emails can quickly reach thousands of customers

Direct Mail or Email: Which is More Effective for Your Automotive Business?

For years, marketers have been contacting automotive consumers through direct mail. Direct mail was an essential part of most automotive marketing campaigns, but due to the rise of email marketing, it has been falling through the cracks.…

Increase Relevance (and Sales!) with Email Segmentation

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One of the most popular channels to reach consumers is through email marketing, yet countless marketing messages go ignored and unread. We're all bombarded with thousands of marketing messages throughout the day, and people run avoidance measures…

Trend 20: 6 Ways to Improve Email Deliverability

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As an email marketer, it's important to make sure consumers you send emails to are actually getting them. Blacklists, spam filters and all sorts of other automated technologies can keep email out of the inbox. Don't panic though, there are steps…

Hedges & Company on RSS Ray: Email Marketing Best Practices

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Hedges & Company was featured on RSS Ray's radio show February 9, covering email marketing and email best practices. The landing page on RSS Ray's site is here and a link to the podcast is available on that page. Topics covered on the RSS…

When Is The Best Time To Send An Email Campaign?

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Rising above the clutter and noise in the inbox is your goal. First impressions are critical in email marketing and although the subject line grabs attention, when does it grab attention? If your email is sent at the wrong  time, your message…

Ideas For The Best Email Marketing Subject Lines

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Email marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate. Why is this so important? Let's say in a year you send 100,000…