Posts Tagged ‘ Automotive Aftermarket Industry Trends 2016 ’

How to Have Free Online Advertising Campaigns For Your Brand: Here Are 3 Ideas to Try

auto parts ppc remarketing

Auto parts manufacturers and resellers in the automotive aftermarket spend a lot of money to keep their brand in front of parts shoppers. Here are three ways to have an online brand advertising campaign at no cost when combined with paid search. If you’re already doing PPC advertising using these ideas can boost your brand awareness online for free. When we say “online brand advertising campaign” we mean showing ads for your brand (or your products) using online banner ads. Free brand advertising idea #1: A basic PPC display campaign At the most basic level, here’s how to have...

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Everything You Need to Know About Using Vehicles in Operation (VIO) Registration Analysis

We get a lot of questions on US vehicle registration data and the vehicle registration database, like “how many cars are in the U.S.?” so here are some important things you need to know about buying and using automotive registration data. Original sources for VIO vehicle registration data The original sources for all vehicle registration data we use for analysis are state Departments of Motor Vehicles (DMVs), the OEMs (Ford, FCA US LLC, General Motors, Toyota, etc.) and the OEM captive finance companies (an example is Ford Motor Credit Company, LLC, commonly just called “Ford Credit”). Note that registration...

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