Auto aftermarket industry trends for 2016, including auto industry statistics, vehicle VIO, online marketing trends, forecasts, news and analysis.

Posts

manufacturer

Manufacturers: 3 Ways to Re-Tool Your Marketing for Today's Digital Consumer

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New market research on consumers' car parts buying behavior shows 3 big marketing opportunities for manufacturers The growth of the Internet has opened the door for parts and accessories manufacturers to market direct-to-consumers (DTC) and…

SEO Case Study: Clickthrough Rate Influences Organic Rankings

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There has been a debate among SEO pros over the past year or two about the importance of clickthrough rate (CTR) as a factor in organic rankings. In this SEO case study, you will see the results for two auto parts clients and the positive impact…

Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017

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Our annual ecommerce automotive aftermarket industry size forecast for vehicle parts puts online retail sales at $8.89 billion in 2017, posting a 16% increase over 2016. Online Parts Sales Summary: ...Ecommerce car parts sales are outpacing…
truck parts online search trends

VIO Big Data Shootout: Performance V8 Sedans

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For our latest Vehicles in Operation (VIO) Big Data Shootout we put seven Euro and American premium performance sedans to the test: the Audi RS 7, BMW M5, Cadillac CTS-V, Chevrolet SS, Dodge Charger SRT Hellcat, and the Mercedes-Benz AMG E63…
big data shootout vehicle registrations

Big Data Shootout: Vehicles In Operation (VIO) Stats for New Mustang, Challenger and Camaro

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Who's winning the new vehicle registration race for late model muscle cars in 2016? We wanted to see which car had the most total new vehicle registrations, as well as the biggest increase or decrease for the first half of 2016 vs. last year.…

Automotive SEO Case Study: How We Grew Organic Traffic 30% in 30 Days

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We're always looking for better ways to use data to analyze and optimize for SEO, paid search or email marketing. Larry Kim's blog post caught our eye on SEO strategies using click through rate (CTR) to optimize for organic traffic in light…
new Google SERP format

New Google SERP Format: Facts, Fiction and Rumors

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With the recent changes to the Google search engine results page (SERP) for desktop and tablets, there are a lot of rumors and false information around the Internet, so we wanted to give automotive aftermarket advertisers some facts, informed…
motorcycle seo

Online Search for Motorcycle Parts & Accessories Growing From Mobile Traffic

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Google has released their latest report on online search statistics for motorcycle parts and accessory (P&A) shoppers. Consistent with what we're seeing for search stats for other categories, searches done on mobile devices are primarily…

Mobile Is Driving Online Tire & Wheel Search Growth

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If you are looking for online search statistics for tires and related accessories, Google has released the latest stats for the tire market. Searches done on mobile devices are driving the rapid growth in tire, tire parts and wheel online search…
size of automotive industry

Auto Parts Marketing: Online Parts Sales to Reach $7.4 Billion in 2016

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Note: this article is from January 2016. For an updated forecast, click here for a more current article. How big is the automotive aftermarket industry? Ecommerce auto parts sales will narrow the gap with traditional brick and mortar retail…

Towing Search Activity Growing: Queries +28%, Mobile Search +48%

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If you need online shopping growth statistics, specifically for the towing market, look no further. Google has released the latest stats for the towing market and consumers are increasing their online search for towing parts and services. Online…
truck parts online search trends

Truck Parts & Accessories Search Trend Research: Mobile Growth Dominates, Up 60%

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This AdWords research covers searches conducted by consumers searching for parts and accessories for their trucks. Search on mobile devices dominated truck search activity, growing an amazing 60% from 2014 in the third quarter according to a…