2014 automotive aftermarket industry trends, top auto digital marketing trends, growth in online sales with analysis and statistics

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Paid Search vs SEO Case Study #2 for Auto Parts

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Pay per click (PPC) vs automotive SEO is a marketing combination we monitor very closely. A common question in the auto parts industry is the PPC vs SEO debate and whether both types of online marketing are necessary, or and whether these efforts…
big data shootout vehicle registrations

Big Data Shootout: VIO Stats for Ford F-150 vs Chevy Silverado vs Ram pickups

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We again dove into our US vehicle registration database of 245 million vehicles for our latest Big Data Shootout on Vehicles in Operation (VIO). This Shootout looks at the Ford F-150/F-Series, compared to Dodge Ram and Chevy Silverado pickups.…
Christmas shopping auto parts

Cyber Season Online Shopping Stats

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As the 2014 holiday shopping season is underway let's look at online sales vs. brick and mortar sales. "Black Friday" and "Cyber Monday" are on a lot of people's minds so we'll break down the stats for you with some quick facts: Black Friday…
online auto parts sales

Auto Parts: Online Sales to Break $6 Billion in 2015

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(Editor's note: this article was originally published in November 2014,  for an updated forecast, click here for a more current article. Aftermarket auto parts online continues to grow as a sales channel, and online sales will break the…
big data shootout vehicle registrations

Big Data Shootout: Mustang vs Camaro vs Challenger Vehicles in Operation (VIO) Stats

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We looked at our US vehicle registration database of 246.9 million vehicles to see who's winning the new vehicle registration statistics for 2014. The results of our Big Data Shootout looking at new Vehicles in Operation (VIO) were a little…

How Online Auto Parts Buyers Shop for Parts & Accessories

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If you sell auto parts online, then your website needs to make a great first impression because online shoppers are fleeting. This is good information to keep in mind if you're marketing your online parts store with an automotive paid search…
auto parts and tire stores retail sales april 2014

Automotive Industry Trends: Auto Parts & Tire Stores Start 2014 With 3.1% Sales Increase

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Automotive parts and tire stores are showing a sales increase over last year, in one of the important automotive industry trends for 2014. Brick and mortar auto parts, auto accessory and tire stores showed a 3.7% sales increase in April 2014,…
auto seo and ppc visits

Auto Parts Marketing: Case Studies in Automotive SEO vs PPC

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SEO case studies: If you sell aftermarket car parts online and are new to PPC (paid search), or are just focused on SEO, you may wonder what will happen to your site's existing organic traffic when you start paid search marketing. It's a frequent question…
Google automotive

Auto Parts Sales: Is Google Forecasting a Good 2nd Quarter?

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A promising second quarter of 2014 for auto parts and tire sales may be on the way, based off data from Google Trends. The ability to use Google Trends to forecast certain things such as flu outbreaks is well documented. We used data…
Online sales of auto parts

Auto Parts Marketing: Online Sales of Parts & Accessories to Hit $5 Billion in 2014

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Note: this article was originally published in April 2014,  for an updated forecast, click here for a more current article. If you're marketing automotive parts online, parts and accessories once again showed a significant sales increase…
Online sales of auto parts

Auto Parts Paid Search Marketing: Targeting by Interest, Websites, Vehicle Make and Topics

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Auto parts online paid search advertising is now more precise than ever with the ability to reach consumers by automotive interest, on specific websites or automotive forums, or by the stage of the shopping process. This online advertising is…
Online sales of auto parts

Top Automobile Industry Trends for 2014

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New vehicle registrations grew 7.2% in 2013 and here are some of the important automotive industry trends that "drove" growth, which makes them important trends for 2014. Over 15.2 million vehicles were registered in 2013 so let's jump into…