Articles on automotive aftermarket industry trends, automotive digital marketing trends and automotive marketing trends with analysis and statistics.

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auto parts and tire stores retail sales april 2014

Automotive Industry Trends: Auto Parts & Tire Stores Start 2014 With 3.1% Sales Increase

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Automotive parts and tire stores are showing a sales increase over last year, in one of the important automotive industry trends for 2014. Brick and mortar auto parts, auto accessory and tire stores showed a 3.7% sales increase in April 2014,…
SERP heat map Google automotive SEO

Google Auto Aftermarket SEO & PPC Predictions for 2014

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Here are our 5 Google automotive SEO and paid search predictions for 2014. Regular readers of this blog may be familiar with our previous Google predictions for the SEMA industry, which we're proud to say, have mostly been on target. Prediction…
long tail search google

Why Long Tail Search Changed Automotive SEO and Paid Search Forever

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In SEO or automotive paid search, long tail keywords are the key to gaining more traffic and more sales. This has become even more important with Google’s new Hummingbird algorithm update, signaling huge new opportunity in search engine optimization.…

Google Product Listing Ads: Boost Your Paid Search Campaigns This Holiday Season

Google Product Listing Ads (PLAs) can help increase your online sales of auto parts and accessories this holiday season and we'll tell you why and how to advertise on Google using PLAs. They make your online paid search/pay per click (PPC) campaigns…
Christmas shopping auto parts

Top 5 Aftermarket Online Holiday Sales Days

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We recently participated in a free webinar to help companies in the automotive aftermarket prepare for 2013 online holiday shopping, called “6 Ways to Increase Online Sales This Holiday Season,” along with the web experts at WebShopManager.…
truck registration records

Top 6 Auto Aftermarket Trends Halfway Through 2013

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Automobile and truck sales are up this year, so here are the top six auto industry trends and aftermarket trends to watch based on vehicle registrations for the first half of 2013 compared to the same period in 2012. Total vehicle registrations…
Online sales of auto parts and accessories 2013

Automotive Aftermarket Trends: 2013 Online Sales of Auto Parts & Accessories Growing

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Note: this article is originally from June 2013. For an updated forecast, click here for a more current article covering online parts sales. Online sales of auto parts and accessories continue to significantly outpace brick and mortar sales.…
Online sales of auto parts and accessories 2013

Aftermarket Marketing: 2013 Online Sales of Auto Parts & Accessories Growing

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Note: this article is originally from June 2013,  for an updated forecast, click here for a more current article. Online sales of auto parts and accessories continue to significantly outpace brick and mortar sales. It's one of the biggest…
why advertise on google

6 Reasons Why Manufacturers Should Advertise on Google or Bing With Paid Search Ads

Why advertise on Google: If you're in the automotive specialty equipment industry, learn about digital advertising for manufacturers. Here are 6 important reasons to advertise on Google or Bing right now. Paid search, or pay per click (PPC)…
Google automotive

Google Reveals Automotive Repair & Maintenance Shopping Secrets and Trends

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Here are some interesting automotive repair trends on consumers searching for vehicle maintenance and repair services, for both Do It Yourself (DIY) and Do It For Me (DIFM) vehicle owners. It's the subject of a report released by the folks over…

November 2012: Monthly Vehicle Sales vs Consumer Confidence

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New automotive industry statistics: After a somewhat slow October 2012, the auto industry saw an increase in light vehicle sales for November 2012. October brought somewhat sluggish auto sales, yielding a Seasonally Adjusted Annual Rate (SAAR)…

Purchase Frequency by Vehicle Owned

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Have you ever wondered how often enthusiasts tend to buy auto parts and accessories? We surveyed more than 2,500 enthusiasts to find out how often they purchase auto parts or accessories and arranged the information by what type of vehicle they…