Tag Archive for: Automotive Aftermarket
Automotive Industry Trends: Auto Parts & Tire Stores Start 2014 With 3.1% Sales Increase
Auto Aftermarket News & Trends, Automotive Market ResearchAutomotive parts and tire stores are showing a sales increase over last year, in one of the important automotive industry trends for 2014.Brick and mortar auto parts, auto accessory and tire stores showed a 3.7% sales increase in April…
Automotive PPC Case Study vs SEO
Auto Aftermarket News & Trends, Automotive MarketingRead our automotive PPC case study #1 and #2. Do you sell aftermarket car parts online and are new to PPC (pay per click) advertising? You may wonder what will happen to your site's existing organic traffic when you start paid search.It's…
Auto Parts Sales: Is Google Forecasting a Good 2nd Quarter?
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingA promising second quarter of 2014 for auto parts and tire sales may be on the way, based off data from Google Trends.The ability to use Google Trends to forecast certain things such as flu outbreaks is well documented. We used data…
Google Shopping: Boost Your Paid Search Campaigns This Holiday Season
Automotive MarketingGoogle Shopping can help increase your online sales of auto parts and accessories this holiday season and we'll tell you why and how to advertise on Google using Google Shopping ads. They make your online paid search/pay per click (PPC) campaigns…
What You Should Know About Google’s Quality Score (or, How to Save 50% on AdWords)
Automotive MarketingIf you're a Google AdWords advertiser selling car, truck, ATV or motorcycle parts and accessories, you may already know the importance of your Quality Score. You might not know how it affects your bid or how to improve it, so we thought this…
Auto Parts Customer Behavior in Google Analytics (or, Where the Heck Do My Customers Come From??)
Automotive Market Research, Automotive MarketingYou can improve automotive SEO and Google AdWords paid search results by understanding how automotive parts and accessory customers originally find your website, and how they return to make a purchase. You can discover a lot of information…
Google Reveals Automotive Repair & Maintenance Shopping Secrets and Trends
Auto Aftermarket News & Trends, Automotive MarketingHere are some interesting automotive repair trends on consumers searching for vehicle maintenance and repair services, for both Do It Yourself (DIY) and Do It For Me (DIFM) vehicle owners. It's the subject of a report released by the folks over…
Increase Relevance (and Sales!) with Email Segmentation
Auto Aftermarket News & Trends, Automotive Marketing One of the most popular channels to reach consumers is through email marketing, yet countless marketing messages go ignored and unread. We're all bombarded with thousands of marketing messages throughout the day, and people run avoidance measures…
Why New Car Auto Sales Are Rising
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingWith monthly auto sales rising here are reasons for the continuing increase in automobile and light truck sales in the face of a weak economy.The auto industry tracks monthly unit sales as a seasonally adjusted annual rate (SAAR) figure,…
Purchase Frequency by Vehicle Owned
Auto Aftermarket News & Trends, Automotive Market ResearchHave you ever wondered how often enthusiasts tend to buy auto parts and accessories? We surveyed more than 2,500 enthusiasts to find out how often they purchase auto parts or accessories and arranged the information by what type of vehicle they…
Enthusiasts: Time Between Decision and Actual Purchase of Auto Parts & Accessories
Auto Aftermarket News & Trends, Automotive Market ResearchToday, we are going to look at some of our own auto parts market research to better understand how long it takes an enthusiast to actually purchase a product after they have made the decision to buy.As a part of our own syndicated Hedges…
Vehicles at the 2012 SEMA Show
Auto Aftermarket News & TrendsThe SEMA Show draws all kinds of different entities of the automotive sector, and with them they bring the best products, parts, facts and research they have. Perhaps the largest attractions at the show, however, are the custom vehicles. Here…
