Fresh automotive aftermarket analysis and free industry trend reports for SEMA, AASA, and Auto Care Association retailers and manufacturers

Posts

auto parts ppc remarketing

How to Have Free Online Advertising Campaigns For Your Brand: Here Are 3 Ideas to Try

,
Auto parts manufacturers and resellers in the automotive aftermarket spend a lot of money to keep their brand in front of parts shoppers. Here are three ways to have an online brand advertising campaign at no cost when combined with paid search. If…
auto parts and tire stores retail sales april 2014

Automotive Industry Trends: Auto Parts & Tire Stores Start 2014 With 3.1% Sales Increase

,
Automotive parts and tire stores are showing a sales increase over last year, in one of the important automotive industry trends for 2014. Brick and mortar auto parts, auto accessory and tire stores showed a 3.7% sales increase in April 2014,…
auto seo and ppc visits

Auto Parts Marketing: Case Studies in Automotive SEO vs PPC

,
SEO case studies: If you sell aftermarket car parts online and are new to PPC (paid search), or are just focused on SEO, you may wonder what will happen to your site's existing organic traffic when you start paid search marketing. It's a frequent question…
Google automotive

Auto Parts Sales: Is Google Forecasting a Good 2nd Quarter?

, ,
A promising second quarter of 2014 for auto parts and tire sales may be on the way, based off data from Google Trends. The ability to use Google Trends to forecast certain things such as flu outbreaks is well documented. We used data…
SERP heat map Google automotive SEO

Google Auto Aftermarket SEO & PPC Predictions for 2014

, ,
Here are our 5 Google automotive SEO and paid search predictions for 2014. Regular readers of this blog may be familiar with our previous Google predictions for the SEMA industry, which we're proud to say, have mostly been on target. Prediction…

Google Product Listing Ads: Boost Your Paid Search Campaigns This Holiday Season

Google Product Listing Ads (PLAs) can help increase your online sales of auto parts and accessories this holiday season and we'll tell you why and how to advertise on Google using PLAs. They make your online paid search/pay per click (PPC) campaigns…
Christmas shopping auto parts

Top 5 Aftermarket Online Holiday Sales Days

, ,
We recently participated in a free webinar to help companies in the automotive aftermarket prepare for 2013 online holiday shopping, called “6 Ways to Increase Online Sales This Holiday Season,” along with the web experts at WebShopManager.…
truck registration records

Top 6 Auto Aftermarket Trends Halfway Through 2013

,
Automobile and truck sales are up this year, so here are the top six auto industry trends and aftermarket trends to watch based on vehicle registrations for the first half of 2013 compared to the same period in 2012. Total vehicle registrations…
Online sales of auto parts and accessories 2013

Automotive Aftermarket Trends: 2013 Online Sales of Auto Parts & Accessories Growing

,
Note: this article is originally from June 2013. For an updated forecast, click here for a more current article covering online parts sales. Online sales of auto parts and accessories continue to significantly outpace brick and mortar sales.…
Online sales of auto parts and accessories 2013

Aftermarket Marketing: 2013 Online Sales of Auto Parts & Accessories Growing

,
Note: this article is originally from June 2013,  for an updated forecast, click here for a more current article. Online sales of auto parts and accessories continue to significantly outpace brick and mortar sales. It's one of the biggest…
why advertise on google

6 Reasons Why Manufacturers Should Advertise on Google or Bing With Paid Search Ads

Why advertise on Google: If you're in the automotive specialty equipment industry, learn about digital advertising for manufacturers. Here are 6 important reasons to advertise on Google or Bing right now. Paid search, or pay per click (PPC)…
Google Quality Score auto parts

What You Should Know About Google's Quality Score (or, How to Save 50% on AdWords)

If you're a Google AdWords advertiser selling car, truck, ATV or motorcycle parts and accessories, you may already know the importance of your Quality Score. You might not know how it affects your bid or how to improve it, so we thought this…