Automotive Aftermarket Trends in 2021

What are the important automotive aftermarket trends in 2021? We’re the leading digital marketing agency in the aftermarket and here are our trends to watch. We give our expert analysis on the aftermarket industry. There are a lot of aftermarket trends to watch including after effects of the massive coronavirus pandemic, which affected the aftermarket world-wide.

Automotive trends: driving in new directions for 2021

Some of the latest trends in the automotive aftermarket include the continuing impact of COVID-19, the expanding use of video for digital marketing, programmatic advertising, real-time bidding (RTB), continuing changes with Google’s search algorithms and more.

We expect more merger & acquisition (M&A) activity in 2021 than in 2020.

Automotive marketing trends 2021

We’ll include our annual projection on auto parts eCommerce trends for 2021 as soon as it is published. This will include our forecast for online sales of auto parts. Learn about the auto parts industry and how it’s changing to even more online sales. Read about the 2021 continuing trends towards mobile shopping, too.

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SUV demographics

New Car Buyer Demographics

Market Research
We get asked a lot of questions about new car buyer demographics so we wanted to do some in-depth data analysis to see who buys new cars in 2020. Buying a new vehicle is a major household expenditure. It is reported that Baby Boomers...
vehicle registration statistics vio data

Number of Licensed Drivers in USA 2021

Market Research
Need to know how many drivers are in the USA? What's the percentage of Americans with driver's licenses? This information isn't always easy to find, so we put some stats together on the number of licensed drivers in the US 2021 and how many Americans...

Digital Marketing for Car Dealers

Marketing Articles
Digital marketing: does car dealer SEO matter?Does car dealer SEO matter...why, yes, it does! Here's why. Organic traffic is the #1 source of web traffic for the average car dealer website in 2021.In 2021, the average car dealer…
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Google Shopping Image Requirements for Auto Parts

Marketing Articles
If you use Google Shopping for auto parts in 2021, you may have images are disapproved for not complying with Google Shopping image requirements or Google Shopping feed specifications. Maybe you received the "risk of disapproval" notice, followed…

Vehicles in Operation (VIO) FAQs

Market Research
Here are some questions we get a lot on our analysis and custom reporting of vehicle registration data. Note that we do not provide raw data, we only produce custom reporting that utilizes vehicles in operation/VIO data. Q: How many cars are…