Automotive Aftermarket Industry Trends 2018

Articles on the latest auto aftermarket industry trends driving our industry in 2018. Learn about the latest trends, market research and statistics. We include our expert analysis and insight.

Automotive aftermarket trends: constant change

Marketing trends in the aftermarket are always changing, driving the industry in new directions. That’s even more true in 2018. We break down the latest automotive market trends and give you ideas to help manage your business. If you advertise online, we also have search trends to use with Google Ads and Google Shopping.

Automotive digital marketing trends 2018

As part of our look at automotive digital marketing trends, we included our annual projection on auto parts eCommerce trends for 2018. This includes our forecast for online auto parts sales. Learn about the auto parts industry and how it is evolving to more online sales, vs. offline sales. Read about the surprising trends towards mobile as a way to shop online, too.

Posts

Automotive SEO Services: A Quick How-To Guide

Automotive SEO services: does it really matter? Yes, automotive SEO services matter, and here's why: Organic traffic is the biggest source of web traffic for the average automotive website. In 2018, the average automotive website received…

SEO Marketing in the Automotive Industry: Recent Trends

SEO marketing in the automotive industry is changing significantly. Here we take a look at recent trends for SEO marketing as well as PPC for auto dealers. All marketing, not just SEO marketing, plays a heightened role as the automobile industry…

Pickup Truck Owner Demographics: Who Buys Pickup Trucks?

Here is some information on full-size pickup truck owner demographics from our automotive database. This article helps answer the question, "who buys pickup trucks?" in 2018. Demographics of pickup truck buyers vary a lot from make to make. Light…
Google Shopping feed specifications

Google Shopping Feed Specifications: New Requirements For Auto Parts Images

If you use Google Shopping, you may have an email that says images are disapproved because of Google Shopping feed specifications. Maybe you received Google's "risk of disapproval" email, followed by the "preemptively disapproved" email. Or,…
hybrid vehicles by state

Registered vehicles by state: fun facts

,
Looking at registered vehicles by state in the US we found some interesting things that you can use for your next trivia contest for categories like "registered vehicles by state" or "number of vehicles in US." Most popular vehicle by state The…
page speed and auto parts seo guide

Auto Parts SEO Technical Guide for Marketers

We put this auto parts SEO guide together because technical issues may prevent your auto parts site from ranked organically. For automotive SEO, content and inbound linking is critical but you also need a good technical foundation to build…

Vehicles in Operation (VIO) FAQs

Here are some questions we get a lot on our analysis and custom reporting of vehicle registration data. Note that we do not provide raw data, we only produce custom reporting that utilizes vehicles in operation (VIO) data. Q: How many cars…

Automotive Industry Trends: Light Trucks Outselling Automobiles

Light trucks in the US continue their upward growth, and are now beating cars by more than 2 to 1. Through April 2018, 3.69 million light trucks were sold in the US according to the Bureau of Economic Analysis, compared to 1.75 million automobiles.…
auto parts ecommerce platform

Auto Parts Ecommerce Trend: Shoppers Searching for Manufacturer Websites

, ,
We reveal 7 facts why auto parts shoppers feel the need to search for manufacturer websites before making a purchase Enthusiast auto parts shoppers are actively searching for manufacturers' websites before making a purchase, whether buying…

Automotive Aftermarket Industry Trends: Digital Influence on Retail Auto Parts Sales

, ,
In one of the most important automotive aftermarket industry trends, digital influence is driving billions of dollars in retail sales and it's not stopping. Our latest automotive aftermarket industry trends forecast shows that digital will…

What To Expect From An Auto Parts SEO Company: A Guide

,
Are you looking for an auto parts SEO company for your parts website (manufacturer or retailer)? How do you know what you should expect in terms of experience, services and results? If you need SEO services, how do you know what to even…
auto parts seo

5 Automotive Parts SEO Secrets Revealed

,
We're going against our better judgement to publicly reveal some of our best secrets for auto parts SEO. As you may already know we do extensive testing and experimenting on what works best for SEO and we do our own case studies. Here,…