Automotive Aftermarket Industry Trends 2018

Articles on the latest auto aftermarket industry trends driving our industry in 2018. Learn about the latest trends, market research and statistics. We include our expert analysis and insight.

Automotive aftermarket trends: constant change

Marketing trends in the aftermarket are always changing, driving the industry in new directions. That’s even more true in 2018. We break down the latest automotive market trends and give you ideas to help manage your business. If you advertise online, we also have search trends to use with Google Ads and Google Shopping.

Automotive digital marketing trends 2018

As part of our look at automotive digital marketing trends, we included our annual projection on auto parts eCommerce trends for 2018. This includes our forecast for online auto parts sales. Learn about the auto parts industry and how it is evolving to more online sales, vs. offline sales. Read about the surprising trends towards mobile as a way to shop online, too.

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Automotive Industry Analysis: Online Automotive Ecommerce Market Size Will Be $12 Billion in 2019

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Highlights from our annual automotive industry analysis: • Online automotive eCommerce market will pass $12B in 2019 in the U.S., excluding  auctions, used parts • North American automotive eCommerce market nearly $16B in 2019, excluding…
SUV demographics

New Car Buyer Demographics 2019

tesla

Tesla Owner Demographics: Income, Age, Gender and More

Curious about Tesla owner demographics, including Model S and Model X owners? Read on! Tesla owner demographics: average income of a Tesla owner The average household income of a Tesla Model X owner is $143,177 per year. As a comparison, the…

We Bust 3 Myths About Selling Auto Parts During the Christmas Shopping Season

Can you sell auto parts online for the Christmas shopping season? The shopping season isn't just about sweaters. We analyzed Google search trends over the past few years and bust some myths. Myth#1: Black Friday: the most important online shopping…

Automotive SEO Services: A Quick How-To Guide

Automotive SEO services: does it really matter? Yes, automotive SEO services matter, and here's why: Organic traffic is the biggest source of web traffic for the average automotive website. In 2018, the average automotive website received…

SEO Marketing in the Automotive Industry: Recent Trends

SEO in the automotive industry is changing significantly for 2019. Here we take a look at recent trends for SEO marketing as well as PPC for auto dealers. All forms of marketing, not just SEO marketing, plays a heightened role as the automobile…

Pickup Truck Owner Demographics: Who Buys Pickup Trucks?

Here is some information on full-size pickup truck owner demographics from our automotive database. This article helps answer the question, "who buys pickup trucks?" in 2018. Demographics of pickup truck buyers vary a lot from make to make. Light…
Google Shopping feed specifications

Google Shopping Feed Specifications: New Requirements For Auto Parts Images

If you use Google Shopping, you may have an email that says images are disapproved because of Google Shopping feed specifications. Maybe you received Google's "risk of disapproval" email, followed by the "preemptively disapproved" email. Or,…
hybrid vehicles by state

Registered vehicles by state: fun facts

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Looking at registered vehicles by state in the US we found some interesting things that you can use for your next trivia contest for categories like "registered vehicles by state" or "number of vehicles in US." Most popular vehicle by state The…
page speed and auto parts seo guide

Auto Parts SEO Technical Guide for Marketers

We put this auto parts SEO guide together because technical issues may prevent your auto parts site from ranked organically. For automotive SEO, content and inbound linking is critical but you also need a good technical foundation to build…

Vehicles in Operation (VIO) FAQs

Here are some questions we get a lot on our analysis and custom reporting of vehicle registration data. Note that we do not provide raw data, we only produce custom reporting that utilizes vehicles in operation (VIO) data. Q: How many cars…

Automotive Industry Trends: Light Trucks Outselling Automobiles

Light trucks in the US continue their upward growth, and are now beating cars by more than 2 to 1. Through April 2018, 3.69 million light trucks were sold in the US according to the Bureau of Economic Analysis, compared to 1.75 million automobiles.…