Automotive Aftermarket Industry Trends 2017

Articles on auto aftermarket industry trends that drive our industry. Learn about the latest trends, market research and statistics. We include our own expert analysis and insight.

Automotive aftermarket trends are changing

Marketing trends in the aftermarket are changing and driving the industry in new directions. We break down the latest automotive market trends and give you some ideas to help manage your business.

Ecommerce trends and marketing trends 2017

We’ve included our yearly forecast on auto parts ecommerce trends for 2017, covering online auto parts sales. Learn about the automotive parts industry and how it has evolved to more online sales.

Posts

Vehicles in Operation (VIO) FAQs

Here are some questions we get a lot on our analysis and custom reporting of vehicle registration data. Note that we do not provide raw data, we only produce custom reporting that utilizes vehicles in operation (VIO) data. Q: How many cars…
auto parts ecommerce

Online Parts Sales to Top $10 Billion in 2018

,
Annual automotive aftermarket trends forecast of auto parts ecommerce summary: • Auto parts ecommerce sales will break $10B for the first time, excluding auctions and used parts; a key automotive aftermarket industry trend for 2018. •…

Auto Parts & Accessories Manufacturers: Increase Your Sales and Build Your Brand

, ,
Auto parts manufacturers can increase sales through all channels of distribution, as well as build brand awareness, by building their online presence. We presented a webinar on this important marketing topic and the slide presentation is available…

Drive Auto Parts Sales with Remarketing and Google Shopping

,
Free Webinar Presented by Google and Hedges & Company Sept. 20, 2017 Hedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories retailers…

Guide for Dealers: Automobile SEO is Different Than Auto Parts SEO

, ,
Auto parts SEO is significantly different than marketing automobiles, because shoppers search for parts differently. "Front of the house" marketing involves different search terms and a different path to purchase than "back of the house" marketing. For…
manufacturer

Manufacturers: 3 Ways to Re-Tool Your Marketing for Today's Digital Consumer

, ,
New market research on consumers' car parts buying behavior shows 3 big marketing opportunities for manufacturers The growth of the Internet has opened the door for parts and accessories manufacturers to market direct-to-consumers (DTC) and…

SEO Case Study: Clickthrough Rate Influences Organic Rankings

,
There has been a debate among SEO pros over the past year or two about the importance of clickthrough rate (CTR) as a factor in organic rankings. In this SEO case study, you will see the results for two auto parts clients and the positive impact…

Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017

, ,
Our annual ecommerce automotive aftermarket industry size forecast for vehicle parts puts online retail sales at $8.89 billion in 2017, posting a 16% increase over 2016. Online Parts Sales Summary: ...Ecommerce car parts sales are outpacing…

Automotive SEO Case Study: How We Grew Organic Traffic 30% in 30 Days

,
We're always looking for better ways to use data to analyze and optimize for SEO, paid search or email marketing. Larry Kim's blog post caught our eye on SEO strategies using click through rate (CTR) to optimize for organic traffic in light…

Auto Aftermarket SEO: How to Optimize Your Site For Six Main Types of Search

,
Are you optimizing a website for auto aftermarket SEO (search engine optimization)? Even if you're trying to optimize your paid search campaign keywords, knowing how enthusiasts search online is important. Knowing these basic categories is…