Automotive Aftermarket Industry Trends 2017

Articles on auto aftermarket industry trends that drive our industry. Learn about the latest trends, market research and statistics. We include our own expert analysis and insight.

Automotive aftermarket trends are changing

Marketing trends in the aftermarket are changing and driving the industry in new directions. We break down the latest automotive market trends and give you some ideas to help manage your business.

Ecommerce trends and marketing trends 2017

We’ve included our yearly forecast on auto parts ecommerce trends for 2017, covering online auto parts sales. Learn about the automotive parts industry and how it has evolved to more online sales.

Posts

Pickup Truck Owner Demographics: Who Buys Pickup Trucks?

Here is some information on full-size pickup truck owner demographics from our automotive database. This article helps answer the question, "who buys pickup trucks?" in 2018. Demographics of pickup truck buyers vary a lot from make to make. Light…
VIO data

Vehicles in Operation (VIO) FAQs

Here are some questions we get a lot on our analysis and custom reporting of vehicle registration data. Note that we do not provide raw data, we only produce custom reporting that utilizes vehicles in operation (VIO) data. Q: How many cars…
auto parts ecommerce

Online Parts Sales to Top $10 Billion in 2018

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Note: this article was published in April 2018. For an updated article published in January 2019 on the automotive eCommerce market please follow the link. Annual automotive aftermarket trends forecast of auto parts ecommerce summary: •…

Auto Parts & Accessories Manufacturers: Increase Your Sales and Build Your Brand

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[Webinar] Manufacturers direct to consumer (DTC) marketing, build your brand Auto parts manufacturers can increase sales through all channels of distribution, as well as build brand awareness, by building their online presence. We presented…

Drive Auto Parts Sales with Remarketing and Google Shopping

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Free Webinar on Google Shopping Presented by Google and Hedges & Company Hedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories…

Guide for Dealers: Automobile SEO Services are Different Than Auto Parts SEO

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Automobile SEO services are significantly different than for auto parts. Shoppers search for parts differently than they search for automobiles. "Front of the house" marketing uses different search terms and a different path to purchase than…
manufacturer

Manufacturer-to-Consumer, Direct to Consumer (DTC) eCommerce On The Rise in Automotive Industry

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.Note: this direct to consumer article is updated for 2019. Manufacturer-to-consumer on the rise: The case for direct to consumer (DTC) eCommerce The growth of the Internet has opened the door for manufacturer to consumer, or direct to consumer…

SEO Case Study: Clickthrough Rate Influences Organic Rankings

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There has been a debate among SEO pros over the past year or two about the importance of clickthrough rate (CTR) as a factor in organic rankings. In this SEO case study, you will see the results for two auto parts clients and the positive impact…

Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017

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Note: this article dates from 2017. For a more recent article click here. Our annual ecommerce automotive aftermarket industry size forecast for vehicle parts puts online retail sales at $8.89 billion in 2017, posting a 16% increase over…

Automotive SEO Case Study: How We Grew Organic Traffic 30% in 30 Days

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In this automotive SEO study we show you how organic traffic increased 30% in 30 days (read down to the bottom for the before/after stats). We're always looking for better ways to use data to analyze and optimize for SEO, paid search or email…

Auto Aftermarket SEO: How to Optimize Your Site For Six Main Types of Search

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Are you optimizing a website for auto aftermarket SEO (search engine optimization)? Even if you're trying to optimize your paid search campaign keywords, knowing how enthusiasts search online is important. Knowing these basic categories is…