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Articles about auto parts website design

best auto parts website designIf you need auto parts website design services here is some useful information and some checklists.

You should look for a website builder that specializes in the automotive eCommerce industry. That may require a developer that offers a proprietary all-in-one eCommerce platform such as eTool Developers for example. Or that may require an independent developer that can work with open source platforms such as Magento or WordPress. You’ll need to determine which is better for selling aftermarket parts and accessories online for your business.

What is the best auto parts website design?

There really is no “best” design, it really depends on what works for your company. In general, you need a website that is fast and easy to navigate for the auto parts consumer. That includes year/make/model look up. You need a website that is mobile-friendly because today, more than half of auto parts consumers search for parts on their phone. And you want a website that can utilize the vast amount of data on auto parts that is available, covering literally millions of SKUs.

Automotive parts website features

If you’re looking for a new auto parts site, be sure to consider the features your new website needs. For example, what payment forms can be accepted? You need a payment gateway to accept all major credit cards and you should also consider full PayPal integration. Other payment options include payment terms through a company like Affirm, one of the largest companies to offer tailored pay-over-time solutions for auto parts websites.

Other features may include integration with your existing ERP system, including SAP, Sage, NetSuite, Microsoft Dynamics or many others.

Follow best practices for any automotive website design

A lot of the links below will help guide you to best practices for auto parts website design, which is a very broad subject and is best broken down into some of the articles we show.

We also cover website taxonomy best practices, which includes website navigation.

Posts

Automotive Internet Marketing: Consumer Search Patterns

Aftermarket Analysis
For automotive internet marketing, it's important to know these six consumer search patterns. These are basic ways consumers search for automotive aftermarket parts and accessories websites.In this article we reveal search secrets…
2 Comments
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October 10, 2020

Conversion Rate Optimization Case Study: Automotive

Marketing Articles
Data from our newest eCommerce conversion rate optimization case study shows that site speed is the most important factor affecting website conversion rate. This case study may be the most comprehensive analysis ever done on automotive websites. New…
July 6, 2020

Website Taxonomy Best Practices for Automotive Sites

Aftermarket Analysis, Marketing Articles
In this article, we asked automotive data guru Chris Fellows of DCi about website taxonomy best practices. Simply put, website taxonomy is the process to create a classification system for a site. It's a system of naming and organizing products into logical groups that share similar characteristics.
December 20, 2019
automotive conversion rate optimization tool

Conversion Rate Optimization Tools for Automotive Sites

Aftermarket Analysis, Marketing Articles
Use our free conversion rate optimization tool for your automotive website After extensive research and analysis we built a free automotive conversion rate optimization tool you can use to measure or predict your own conversion rate. We took…
October 30, 2019
web developer

Auto Parts eCommerce Solutions

Aftermarket Analysis
Here's the ultimate comparison of the 52 best auto parts eCommerce platforms. Websites selling parts and accessories have a unique requirement for shoppers to easily find parts based on fitment. If you're looking for an auto parts eCommerce website builder we strongly recommend using one that understands fitment...
October 28, 2019
best auto parts website design

SEO for the Automotive Industry: 2021 Trends

Marketing Articles
SEO for the automotive industry is changing significantly for 2021. Let's look at everything you must know about automotive SEO. This was written a few years back but still applies to 2021.All forms of marketing, not just SEO marketing,…
October 9, 2018
page speed and auto parts seo guide

Auto Parts SEO Technical Guide for Marketers

Marketing Articles
We put this auto parts SEO guide together because technical issues may prevent your auto parts site from ranked organically. For automotive SEO, content and inbound linking is critical but you also need a good technical foundation to build…
July 26, 2018

Start An Online Auto Parts Business: A How-To Guide

Marketing Articles
How to start an online auto parts business (updated for 2020) Here are 6 tips on how to start an online auto parts business. These apply even if you just want to grow your existing spare parts business. Auto parts is a fast-growing sector…
April 8, 2018

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