Posts Tagged ‘ Auto Parts Marketing ’

New Google SERP Format: Facts, Fiction and Rumors

new Google SERP format

With the recent changes to the Google search engine results page (SERP) for desktop and tablets, there are a lot of rumors and false information around the Internet, so we wanted to give automotive aftermarket advertisers some facts, informed opinions and our recommendations for your Google AdWords campaigns selling auto parts & accessories, or motorcycle parts & accessories. One of the biggest misconceptions is that all searches will only display four ads at the top of the SERP and all right side advertising is now gone. That’s not true. Google is now showing four text ads at the top...

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Auto Parts SEO vs Paid Search Case Study #3

ppc seo case study

We posted results of a case study on paid search for auto parts vs. search engine optimization (SEO) back in January, and we posted the results of one back in May, 2014. Here is another case study showing actual results before, during and after paid brand advertising was paused for a client selling performance auto parts online. The parameters of this test were simple: our client was running paid search ads for a variety of parts on their site, plus paid search ads for their own brand name. We paused all brand name ads as a test. In cooperation...

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Google Product Listing Ads: Boost Your Paid Search Campaigns This Holiday Season

Google Product Listing Ads (PLAs) can help increase your online sales of auto parts and accessories this holiday season and we’ll tell you why and how to advertise on Google using PLAs. They make your online paid search/pay per click (PPC) campaigns more cost effective. The holidays —­­­­­ the time of the year when online shopping booms and customers seem to spend endless dollars buying more and more products online. But are the customers spending those dollars buying your products? Are they even finding your products online? Here are Google Product Listing Ad methods and strategies to help your...

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September Slowdown for Auto Parts Retail Sales

Retail sales through auto parts stores were down again compared to one year ago. September sales were down 4% from September 2011, following a 1% decline in August. Auto parts retail sales for the first half of 2012 posted better than a 5% increase from 2011, aided in part by unseasonably warm weather in January and February; the second half of this year tells a different story, however. The third quarter ended with about a 1% decrease from the third quarter of 2011. Total October retail sales as reported by the government were down 0.3% from September, a sign...

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Purchase Frequency by Vehicle Owned

Have you ever wondered how often enthusiasts tend to buy auto parts and accessories? We surveyed more than 2,500 enthusiasts to find out how often they purchase auto parts or accessories and arranged the information by what type of vehicle they bought for. We surveyed enthusiasts and asked the question, “How often do you buy parts or accessories for your vehicle?” We also asked what vehicle they purchased parts for in order to better understand any trends within certain segments. We found that, on average, 50% of all different types of vehicle owners buy once a month or more....

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Enthusiasts: Time Between Decision and Actual Purchase of Auto Parts & Accessories

Today, we are going to look at some of our own auto parts market research to better understand how long it takes an enthusiast to actually purchase a product after they have made the decision to buy. As a part of our own syndicated Hedges & Company research, we sought to find out how long it took enthusiasts to make the actual purchase after deciding to buy. We surveyed more than 2,500 automotive enthusiasts, and asked them what the average length of time was from when they decide to buy an auto part or accessory to when they actually...

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3 Things Aftermarket Retail Stores Need to Stay Ahead of the Curve

3 Things Aftermarket Retail Stores Need to Stay Ahead of the Curve

There’s a lot of competition in the automotive aftermarket—retail stores have to compete with online retailers and specialty parts catalogs, and the seemingly endless selection that both provide. So what advantages do retail stores have that can keep them ahead of the competition? 1). Customer service: When customers enter an automotive parts store, they aren’t just looking for a part, many need help. Parts stores have an advantage over non-retail entities in the fact that their employees can actively provide help in a personal environment. Employees are able to explain benefits of certain products, ask open-ended questions about the...

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Trend 18: Where Consumers Find Information on Engine Parts, by Age Group

Today we are going to look at some of our own research to give you an idea of where enthusiasts go to find information about engine parts. We will also look at how certain age groups tend to visit different outlets to find their answers. As a part of our own syndicated Hedges & Company research, we sought to find out where enthusiasts find information about engine components. We surveyed 2,768 enthusiasts and asked them where they tend to look for information. Their choices were the following: mail order catalog, social media sites, garage, independent shop, blogs, chain parts...

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Trend 24: Where Crankshaft Buyers Find Information

Trend 24: Where Crankshaft Buyers Find Information

Have you ever wondered where automotive enthusiasts find information about products, vehicles, maintenance, and what’s going on in the automotive world? We surveyed automotive enthusiasts who had recently bought or shopped for crankshafts to learn about their information gathering habits. Enthusiasts tend to seek information on the internet, in mail order catalogs and through parts and accessories manufacturers more than anywhere else. Listed below are the 15 sources where buyers get their information. Where buyers find information: Blog Social Media Site (Facebook, LinkedIn…) Magazines Chain Parts Store Car Shows Garage Internet Search Independent Shop Manufacturer Mail order/Catalog Car/Truck Dealer...

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Trend 52: Enthusiasts Rank The Most Reliable Carburetor Brands

Trend 52: Enthusiasts Rank The Most Reliable Carburetor Brands

Consumers base their purchases on all kinds of factors, such as customer service, ease of installation, innovative features, and much more. Today, we are going to look at what enthusiasts have to say about the reliability of the leading carburetor brands on the market. Our BrandZoom: Carburetors market research report contains data about consumers’ brand preferences and experiences, and is based on a survey of enthusiasts who had shopped for or purchased a carburetor. Out of 13 brands of carburetors, enthusiasts elected Advanced Engine Design (AED), Edelbrock, and Holley (in alphabetical order) as the top 3 most reliable brands...

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Camshaft Buyers Look to Improve Performance in Their Vehicles

Today’s trend takes a look at camshaft consumers based on our surveys of enthusiasts who have purchased camshafts. Our BuyerZoom reports show consumer shopping habits and behavior based on surveys sent to over 3,000 automotive enthusiasts. Our BuyerZoom: Camshafts report shows seven out of ten reported purchasing to improve performance of their vehicle. Nearly three out of five said that the camshaft was purchased for a street performance vehicle or a race car. Respondents were able to choose multiple answers on both of these survey questions. What reasons do your customers give for buying a new camshaft? And what...

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Total Automotive Part Numbers, ACES and PIES Data

Total Automotive Part Numbers, ACES and PIES Data

The automotive aftermarket has focused a lot on ACES and PIES product data standards in the past few years, so have you ever wondered how many total part numbers are in the automotive aftermarket? (Scroll down for ACES and PIES defined.) Note: for more information on PIES data read this more recent article. In the entire automotive aftermarket, including specialty parts and accessories, branded replacement parts and private label replacement parts, there are approximately 6 to 7 million base part numbers. (What’s a “base” part number? A part number that doesn’t explode to thousands of additional SKUs via different...

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3 Intake Manifold Brands With Highest Brand Awareness

3 Intake Manifold Brands With Highest Brand Awareness

Here’s a look at top intake manifold brands most recognized by consumers. Brand awareness is a very important metric for any aftermarket brand. Results are based on our surveys to over 3,000 automotive enthusiasts who had shopped for or purchased intake manifolds. Survey respondents were able to choose from a list of intake manifold brands they were familiar with. It was multiple choice so they were able to choose more than one brand. They were also able to write-in any brand that was not on the list. Of the 17 total brands in the report, Edelbrock, Holley and Weiand (alphabetical order)...

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New Auto Market Research: Secrets of Parts Buyers Revealed

New Auto Market Research: Secrets of Parts Buyers Revealed

New BuyerZoom and BrandZoom research reports are available through the Hedges & Company Market Research Store. We’ve added new reports covering engine bearings, carburetors, connecting rods, cylinder heads, engine blocks, performance fasteners, fuel and oil pumps, gaskets, lifters, pistons, push rods, rocker arms, valves, and valve springs. For the first time in the automotive aftermarket it is possible to obtain affordable research reports focused on buyers of specific types of parts. BuyerZoom reports give you extensive behavioral data on consumers who shopped for or purchased specific types of parts, while BrandZoom reports show consumer perceptions and opinions on brands...

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Americans Spend More Income on Auto Parts, Reversing Long-Term Trend

Americans Spend More Income on Auto Parts, Reversing Long-Term Trend

A bit of good news to add to our post last month that sales of auto parts for 2011 will show an increase over 2010: Our market research shows the amount of auto parts purchased as a percentage of personal income has reversed a downward trend of more than 10 years. In 2010, retail sales of auto parts represented about half a percent of personal income (0.0513% to be exact). Preliminary numbers for 2011 show the first increase in that percentage in more than 10 years, to levels not seen since 2008. We’re projecting just over 0.052% of personal...

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Are Manufacturers the Catalyst for the Specialty Equipment Industry?

Are Manufacturers the Catalyst for the Specialty Equipment Industry?

Are specialty equipment manufacturers the light at the end of the tunnel? In a recent SEMA Financial Benchmarking research report, 70% of manufacturers reported an increase in year-to-date sales through June 2010. This optimism seems to continue through the fall months as 64% of the manufacturers expect sales to improve by an average of 17.5% through August, September, and October. However, retailers and distributors do not share that nearly unbridled enthusiasm. In the same market research report, 48% of retailers report an increase and 52% of distributors report increase in year-to-date sales for the first half of 2010. Their...

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