Articles covering car parts marketing, including trends, SEO, statistics and market research

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new Google SERP format

New Google SERP Format: Facts, Fiction and Rumors

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With the recent changes to the Google search engine results page (SERP) for desktop and tablets, there are a lot of rumors and false information around the Internet, so we wanted to give automotive aftermarket advertisers some facts, informed…
ppc seo case study

Auto Parts SEO vs Paid Search Case Study #3

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We posted results of a case study on paid search for auto parts vs. search engine optimization (SEO) back in January, and we posted the results of one back in May, 2014. Here is another case study showing actual results before, during and…

Google Product Listing Ads: Boost Your Paid Search Campaigns This Holiday Season

Google Product Listing Ads (PLAs) can help increase your online sales of auto parts and accessories this holiday season and we'll tell you why and how to advertise on Google using PLAs. They make your online paid search/pay per click (PPC) campaigns…

September Slowdown for Auto Parts Retail Sales

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Retail sales through auto parts stores were down again compared to one year ago. September sales were down 4% from September 2011, following a 1% decline in August. Auto parts retail sales for the first half of 2012 posted better than a 5%…

Purchase Frequency by Vehicle Owned

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Have you ever wondered how often enthusiasts tend to buy auto parts and accessories? We surveyed more than 2,500 enthusiasts to find out how often they purchase auto parts or accessories and arranged the information by what type of vehicle they…

Enthusiasts: Time Between Decision and Actual Purchase of Auto Parts & Accessories

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Today, we are going to look at some of our own auto parts market research to better understand how long it takes an enthusiast to actually purchase a product after they have made the decision to buy. As a part of our own syndicated Hedges…

3 Things Aftermarket Retail Stores Need to Stay Ahead of the Curve

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There's a lot of competition in the automotive aftermarket—retail stores have to compete with online retailers and specialty parts catalogs, and the seemingly endless selection that both provide. So what advantages do retail stores have that…

Trend 18: Where Consumers Find Information on Engine Parts, by Age Group

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Today we are going to look at some of our own research to give you an idea of where enthusiasts go to find information about engine parts. We will also look at how certain age groups tend to visit different outlets to find their answers. As…

Trend 24: Where Crankshaft Buyers Find Information

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Have you ever wondered where automotive enthusiasts find information about products, vehicles, maintenance, and what's going on in the automotive world? We surveyed automotive enthusiasts who had recently bought or shopped for crankshafts to…

Trend 52: Enthusiasts Rank The Most Reliable Carburetor Brands

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Consumers base their purchases on all kinds of factors, such as customer service, ease of installation, innovative features, and much more. Today, we are going to look at what enthusiasts have to say about the reliability of the leading carburetor…

Camshaft Buyers Look to Improve Performance in Their Vehicles

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Today's trend takes a look at camshaft consumers based on our surveys of enthusiasts who have purchased camshafts. Our BuyerZoom reports show consumer shopping habits and behavior based on surveys sent to over 3,000 automotive enthusiasts.…

Total Part Numbers in the Automotive Industry, With ACES and PIES Data

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The automotive aftermarket has focused a lot on ACES and PIES product data standards in the past few years, so have you ever wondered how many total part numbers are in the automotive aftermarket? (Scroll down for ACES and PIES defined.) Note:…