How-to articles and analysis on car parts SEO marketing and organic search engine optimization for websites, including Google RankBrain

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Automotive Industry Analysis: Online Automotive Ecommerce Market Size Will Be $12 Billion in 2019

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Highlights from our annual automotive industry analysis: • Online automotive eCommerce market will pass $12B in 2019 in the U.S. Projected at $19B by 2022. • North American automotive eCommerce market nearly $16B in 2019, excluding auctions,…

SEO in the Automotive Industry: 2019 Trends

SEO in the automotive industry is changing significantly for 2019. Here we take a look at recent trends for automotive SEO services as well as PPC for auto dealers. All forms of marketing, not just SEO marketing, plays a heightened role as…
page speed and auto parts seo guide

Auto Parts SEO Technical Guide for Marketers

We put this auto parts SEO guide together because technical issues may prevent your auto parts site from ranked organically. For automotive SEO, content and inbound linking is critical but you also need a good technical foundation to build…
clutch seo agencies

Hedges & Company listed on Clutch As Top Auto Parts Internet Marketing Agency

The team here at Hedges & Company loves the motorsports and automotive aftermarket industries. We get to work [vicariously] with cars and trucks every day. That's why our online marketing results make us different from other agencies—we…

What To Expect From An Auto Parts SEO Company: A Guide

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Are you looking for an auto parts SEO company for your parts website (manufacturer or retailer)? How do you know what you should expect in terms of experience, services and results? If you need SEO services, how do you know what to even…

Guide for Dealers: Automobile SEO Services are Different Than Auto Parts SEO

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Automobile SEO services are significantly different than for auto parts. Shoppers search for parts differently than they search for automobiles. "Front of the house" marketing uses different search terms and a different path to purchase than…

SEO Case Study: Clickthrough Rate Influences Organic Rankings

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There has been a debate among SEO pros over the past year or two about the importance of clickthrough rate (CTR) as a factor in organic rankings. In this SEO case study, you will see the results for two auto parts clients and the positive impact…

Auto Aftermarket SEO: How to Optimize Your Site For Six Main Types of Search

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Are you optimizing a website for auto aftermarket SEO (search engine optimization)? Even if you're trying to optimize your paid search campaign keywords, knowing how enthusiasts search online is important. Knowing these basic categories is…
ppc seo case study

Auto Parts SEO vs Paid Search Case Study #3

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We posted results of a case study on paid search for auto parts vs. search engine optimization (SEO) back in January, and we posted the results of one back in May, 2014. Here is another case study showing actual results before, during and…

Paid Search vs SEO Case Study #2 for Auto Parts

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Pay per click (PPC) vs automotive SEO is a marketing combination we monitor very closely. A common question in the auto parts industry is the PPC vs SEO debate and whether both types of online marketing are necessary, or and whether these efforts…

How Online Auto Parts Buyers Shop for Parts & Accessories

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If you sell auto parts online, then your website needs to make a great first impression because online shoppers are fleeting. This is good information to keep in mind if you're marketing your online parts store with an automotive paid search…
auto seo and ppc visits

Auto Parts Marketing: Case Studies in Automotive SEO vs PPC

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SEO case studies: If you sell aftermarket car parts online and are new to PPC (paid search), or are just focused on SEO, you may wonder what will happen to your site's existing organic traffic when you start paid search marketing. It's a frequent question…