Posts Tagged ‘ Auto Parts SEO ’

SEO Case Study: Clickthrough Rate Influences Organic Rankings

There has been a debate among SEO professionals over the past year or two about the importance of clickthrough rate (CTR) as a factor in organic rankings. In this SEO case study, you will see the results of two auto parts clients and the positive impact organic CTR has on keyword rankings. Our auto parts SEO case study results using CTR We originally became interested in using organic CTR to improve client rankings in early 2016, referring to studies cited by search gurus like Larry Kim and Rand Fishkin, and Larry’s post on Moz or on his own WordStream...

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Auto Parts SEO: 6 Important Search Types to Know

If you’re optimizing a website for auto parts SEO (search engine optimization), or even if you’re trying to optimize your paid search campaign keywords, knowing how enthusiasts search online for products and services is very important. Knowing these basic categories is critical when trying to reach auto enthusiasts online through Google, Bing or Yahoo. A well-optimized website will be found for consumer organic searches performed on a variety of words, including long-tail keywords, which are searches using three or more words. 1). Part type searches with part type modifiers Enthusiasts may look for parts based on part type so...

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Auto Parts SEO vs Paid Search Case Study #3

ppc seo case study

We posted results of a case study on paid search for auto parts vs. search engine optimization (SEO) back in January, and we posted the results of one back in May, 2014. Here is another case study showing actual results before, during and after paid brand advertising was paused for a client selling performance auto parts online. The parameters of this test were simple: our client was running paid search ads for a variety of parts on their site, plus paid search ads for their own brand name. We paused all brand name ads as a test. In cooperation...

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Paid Search vs SEO Case Study #2 for Auto Parts

Pay per click (PPC) vs automotive SEO is a marketing combination we monitor very closely. A common question in the auto parts industry is the PPC vs SEO debate and whether both types of online marketing are necessary, or and whether these efforts will detract from each other when used at the same time. (You can scroll down to see our conclusion at the bottom.) This blog post shows the results of a recent SEO vs PPC case study we did but first let’s revisit a study conducted by Google a few years ago. Paid Search vs SEO case...

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How Online Auto Parts Buyers Shop for Parts & Accessories

If you sell auto parts online, then your website needs to make a great first impression because online shoppers are fleeting. This is good information to keep in mind if you’re marketing your online parts store with an automotive paid search or SEO campaign. In a recent study published by Google, it was revealed that auto parts buyers visit a lot of sites, tend to not come back much, and make fairly quick decisions. Here are some highlights of the Google online shopping study. 3 out of 4 shoppers visit several auto parts sites before buying online Most auto parts...

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Auto Parts Marketing: Case Studies in Automotive SEO vs PPC

auto seo and ppc visits

SEO case studies: If you sell aftermarket car parts online and are new to PPC (paid search), or are just focused on SEO, you may wonder what will happen to your site’s existing organic traffic when you start paid search marketing. It’s a frequent question we get often. Here are the results of two auto parts SEO case studies showing actual results before and after we started paid search campaigns. Plus, at the bottom of this article is some extra information on an SEO/PPC analysis done by Google. In both case studies total site traffic and sales grew when PPC was...

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Automotive SEO Ranking Factors and Correlations Study

automotive SEO correlation factors moz

If you sell automotive parts or services online then you need to know what we discovered in our automotive SEO ranking factors and correlations study. This study evaluated factors that may contribute to a high SEO ranking in Google. This market research should be interesting to SEMA, Auto Care Association, MEMA or AASA members. Only Google knows the actual factors that contribute to high organic rankings and this study doesn’t “prove” these factors will result in a high automotive SEO rankings. But, for organic search results, it does show what highly-ranked automotive web pages have in common. We’re indebted...

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Google Auto Aftermarket SEO & PPC Predictions for 2014

SERP heat map Google automotive SEO

Here are our 5 Google automotive SEO and paid search predictions for 2014. Regular readers of this blog may be familiar with our previous Google predictions for the SEMA industry, which we’re proud to say, have mostly been on target. Prediction #1 for 2014: Automotive SEO and paid search continues to be a battle for real estate, not just position We made this prediction a year ago and it’s an even more important auto industry trend SEO efforts, or paid search (PPC) marketing. A few years ago automotive SEO and paid search was all about position—marketers wanted to be...

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