Posts Tagged ‘ US Auto Parts Industry News & Analysis ’

Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017

auto parts industry

Our annual ecommerce automotive aftermarket industry size forecast for vehicle parts puts online retail sales at $8.89 billion in 2017, posting a 16% increase over 2016. Online Parts Sales Summary: …Ecommerce car parts sales are outpacing brick & mortar, will reach $8.9B excluding auctions and used parts …Over $4B in online sales will be on mobile devices in 2017 …Ecommerce car parts sales projected to grow by 15% in 2017 and 2018 …Automotive Aftermarket Suppliers Association (AASA) projects total aftermarket to have compound annual growth rate of 3.6% through 2019; Do It Yourself (DIY) retail sales to grow approximately...

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VIO Big Data Shootout: Performance V8 Sedans

VIO Big Data Shootout: Performance V8 Sedans

For our latest Vehicles in Operation (VIO) Big Data Shootout we put seven Euro and American premium performance sedans to the test: the Audi RS 7, BMW M5, Cadillac CTS-V, Chevrolet SS, Dodge Charger SRT Hellcat, and the Mercedes-Benz AMG E63 and S63. All of our contestants have powerful V8 engines, four doors and lots of soft cushy leather inside. We wanted to see which car had the most total Vehicles in Operation (VIO) as well as the biggest increase or decrease for the first half of 2016 vs. last year. We also pulled in some vehicle owner demographics...

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Big Data Shootout: Vehicles In Operation (VIO) Stats for New Mustang, Challenger and Camaro

big data shootout vehicle registrations

Who’s winning the new vehicle registration race for late model muscle cars in 2016? We wanted to see which car had the most total new vehicle registrations, as well as the biggest increase or decrease for the first half of 2016 vs. last year. This kind of information should be useful to members of the Auto Care Association, MEMA, SEMA or AASA. Racers, start your big data engines! We pulled data from the Vehicles in Operation (VIO) database to see new registrations for  the three American modern-day muscle cars: Ford Mustang, Chevy Camaro and Dodge Challenger. We pitted these...

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How to Increase Your Digital Presence in the Automotive Industry and Who’s Doing it Right!

automotive industry social media

As people turn to more digital outlets to get information, it’s important for companies to alter their marketing styles to meet the digital needs of consumers. The automotive industry is no exception; however, these companies need to approach their marketing efforts a little more…creatively, rather than just basic social media and a website. Below are tactics to inspire you, to increase not only your digital presence, but your overall reputation in the automotive marketing world. Here are examples of automotive companies that are implementing these tactics to the fullest. Social Media – To the Max It’s no shock the...

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Paid Search vs SEO Case Study #2 for Auto Parts

Pay per click (PPC) vs automotive SEO is a marketing combination we monitor very closely. A common question in the auto parts industry is the PPC vs SEO debate and whether both types of online marketing are necessary, or and whether these efforts will detract from each other when used at the same time. (You can scroll down to see our conclusion at the bottom.) This blog post shows the results of a recent SEO vs PPC case study we did but first let’s revisit a study conducted by Google a few years ago. Paid Search vs SEO case...

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Auto Parts: Online Sales to Break $6 Billion in 2015

online auto parts sales

(Editor’s note: this article was originally published in November 2014,  for an updated forecast, click here for a more current article. Aftermarket auto parts online continues to grow as a sales channel, and online sales will break the $6 billion mark in 2015. It’s an amazing online shopping growth statistic for our industry and auto parts market size is an aftermarket industry trend that we follow closely. Online sales of new auto parts, excluding online auctions, broke $5 billion for the first time in 2014 and will increase over 17% to hit $6 billion in 2015. That trend will...

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Everything You Need to Know About Using Vehicles in Operation (VIO) Registration Analysis

We get a lot of questions on US vehicle registration data and the vehicle registration database so here are some important things you need to know about buying and using automotive registration data. Original sources for VIO vehicle registration data The original sources for all vehicle registration data we use for analysis are state Departments of Motor Vehicles (DMVs), the OEMs (Ford, Chrysler, Toyota, etc.) and the OEM captive finance companies (an example is Ford Motor Credit Company, LLC, commonly just called “Ford Credit”). Note that this is not the same as mailing lists, which do not come from...

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Automotive Industry Trends: Auto Parts & Tire Stores Start 2014 With 3.1% Sales Increase

auto parts and tire stores retail sales april 2014

Automotive parts and tire stores are showing a sales increase over last year, in one of the important automotive industry trends for 2014. Brick and mortar auto parts, auto accessory and tire stores showed a 3.7% sales increase in April 2014, over April 2013 (see chart at left). That’s a strong follow up to a 4.0% increase in March, compared to one year ago in March 2013. Aftermarket car parts sales YTD: auto parts retail sales up 3.1% January 2014 showed a 2.5% increase and February had a 2.1% increase, over one year ago. That puts 2014 auto parts...

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Auto Parts Marketing: Case Studies in Automotive SEO vs PPC

auto seo and ppc visits

SEO case studies: If you sell aftermarket car parts online and are new to PPC (paid search), or are just focused on SEO, you may wonder what will happen to your site’s existing organic traffic when you start paid search marketing. It’s a frequent question we get often. Here are the results of two auto parts SEO case studies showing actual results before and after we started paid search campaigns. Plus, at the bottom of this article is some extra information on an SEO/PPC analysis done by Google. In both case studies total site traffic and sales grew when PPC was...

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Auto Parts Sales: Is Google Forecasting a Good 2nd Quarter?

Google automotive

A promising second quarter of 2014 for auto parts and tire sales may be on the way, based off data from Google Trends. The ability to use Google Trends to forecast certain things such as flu outbreaks is well documented. We used data from Google to plot changes in search volume for the Vehicle Parts & Accessories search category (blue line), against changes in retail sales of auto parts, accessories and tires (red). The correlation is stunning. This chart shows changes in search volume for all searches in the US in the Vehicle Parts & Accessories category. This is plotted against against changes...

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Auto Parts Marketing: Online Sales of Parts & Accessories to Hit $5 Billion in 2014

Online sales of auto parts

Note: this article was originally published in April 2014,  for an updated forecast, click here for a more current article. If you’re marketing automotive parts online, parts and accessories once again showed a significant sales increase over traditional brick and mortar retail sales in 2013. The dramatic transition in the automotive industry from brick and mortar to online continues to be one of the important auto parts industry trends to watch. This year will be our industry’s first year over $5 billion in online auto parts sales. Online sales in 2013 (excluding auctions) showed nearly a 16% increase over 2012 and online sales...

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Automotive Paid Search Marketing: Targeting by Interest, Websites, Vehicle Make and Topics

Automotive Paid Search Marketing: Targeting by Interest, Websites, Vehicle Make and Topics

Automotive online paid search advertising is now more precise than ever with the ability to reach consumers by automotive interest, on specific websites or automotive forums, or by the stage of the shopping process. This online advertising is done through the Google Display Network (these advanced features are not yet available on the new “Search Network with Display Select” option recently released by Google). If you’ve never heard of the Google Display Network, these targeted ads reach across hundreds of thousands of automotive websites and they’re not limited to searches done on Google. Many people don’t realize Google displays...

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Google Product Listing Ads: Boost Your Paid Search Campaigns This Holiday Season

Google Product Listing Ads (PLAs) can help increase your online sales of auto parts and accessories this holiday season and we’ll tell you why and how to advertise on Google using PLAs. They make your online paid search/pay per click (PPC) campaigns more cost effective. The holidays —­­­­­ the time of the year when online shopping booms and customers seem to spend endless dollars buying more and more products online. But are the customers spending those dollars buying your products? Are they even finding your products online? Here are Google Product Listing Ad methods and strategies to help your...

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Top 6 Auto Aftermarket Trends Halfway Through 2013

truck registration records

Automobile and truck sales are up this year, so here are the top six auto industry trends and aftermarket trends to watch based on vehicle registrations for the first half of 2013 compared to the same period in 2012. Total vehicle registrations are up +7.6% over last year, with 7,755,110 total new vehicles registered through June 2013. Here are the automotive trends that are really driving sales growth this year: Auto Industry Trend 1: Trucks and SUVs are hot. New car registrations are up 4.9% but light trucks and SUVs, like this Ford F-150 (right), are helping fuel the...

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Aftermarket Marketing: 2013 Online Sales of Auto Parts & Accessories Growing

Online sales of auto parts and accessories 2013

Note: this article is originally from June 2013,  for an updated forecast, click here for a more current article. Online sales of auto parts and accessories continue to significantly outpace brick and mortar sales. It’s one of the biggest auto aftermarket industry trends to watch for 2013. The growth in online sales of auto parts has been much faster than the rest of the industry for many years. This year will continue that trend and we’re forecasting online sales to grow by 15.5% from 2012. We’re projecting online sales of auto parts and accessories to be nearly $4.4 billion...

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6 Reasons Why Manufacturers Should Advertise on Google or Bing With Paid Search Ads

why advertise on google

Why advertise on Google: If you’re in the automotive specialty equipment industry, learn about digital advertising for manufacturers. Here are 6 important reasons to advertise on Google or Bing right now. Paid search, or pay per click (PPC) advertising, is a cost-effective way to reach consumers on the Internet when they’re making buying decisions. Today more than 4 out of 5 automotive consumers turn to search engines first when deciding what to buy. Reason #1 to advertise with Google or Bing: Take control of your brand. If you’re an aftermarket manufacturer, you probably ‘Googled’ your brand name before. Chances are...

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