Tag Archive for: Auto Aftermarket Industry News & Automotive Aftermarket Research
Trend 32: The Consumer’s Definition of Performance
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingA large portion of the automotive aftermarket offers products that improve "performance," but what exactly is performance? In 2009, Hedges & Company originated market research on how automotive enthusiasts define "performance" as part of…
Trend 33: Mobile Devices, From Flash to HTML5
Auto Aftermarket News & Trends, Automotive MarketingThe development of Flash for mobile devices has officially ceased. Adobe has announced that it will commit its resources to HTML5, a platform with broader support capabilities. After Apple excluded the use of Adobe Flash player in its mobile…
Trend 34: 3 Things You Didn’t Know About 2008-2013 Dodge Challenger Owners
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingThe Dodge Challenger resurfaced in 2008 after being dormant for 25 years, thrilling Mopar fans and muscle car enthusiasts alike. The third generation of its kind, the 2008-2013 Challenger sold over 100,000 vehicles in its first 4 years of…
Trend 37: The Automotive Interests of Fuel and Oil Pump Buyers
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingOur 37th market research trend will give you a look at the automotive interests of fuel and oil pump buyers.380 enthusiasts who had shopped for or purchased a fuel or oil pump took this survey and were given a list of 8 automotive interests…
Trend 38: Top 3 Fuel and Oil Pump Brands Recommended by Consumers
Auto Aftermarket News & Trends, Automotive Market ResearchToday we will give you a look at some market research, showing the brands of fuel and oil pumps consumers recommend as the best!Our BrandZoom: Fuel and Oil Pumps market research report contains data about consumers' brand preferences and experiences,…
Trend 39: What Blogs Are Saying About the SEMA Show and AAPEX
Auto Aftermarket News & TrendsWe are now 39 days away from the SEMA Show and AAPEX. With the show approaching, we can't help but wonder what other people are saying, so here is a look at what the web is saying about SEMA/AAPEX!So far, semashow.com has a partial list of 1,887…
Trend 41: 4 Reasons Young Enthusiasts Are an Endangered Species
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingToday's Trend 41 covers an extremely important topic in the automotive aftermarket: the number of licensed enthusiast drivers from the Millennial Generation, also known as Generation Y.Years ago in the industry, "somebody turns 16 every day"…
Trend 44: 3 Things You Didn’t Know About 2009-2013 F-150 Owners
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingThe Ford F-150 is the best selling truck model on the market, and many of your customers will be looking for parts and information on this vehicle. It is important to know about these trucks, as well as demographics and statistics on the consumers…
Why Email is Essential to Your Automotive Online Marketing Plan
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingWelcome back to our blog for another look at Internet marketing in the automotive aftermarket!Email marketing is one of the most effective ways to reach automotive consumers; you can tailor your marketing message to specific consumers to give…
Trend 46: 3 Secrets on How Smartphones Influence Consumer Buying Decisions
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingConsumers now have endless resources at their fingertips when shopping using a mobile device. At the touch of a button, the scan of a code, a consumer can find endless information about the product on the shelf in front of them; more information…
Trend 49: The Economy And Auto Parts Sales: Personal Income
Auto Aftermarket News & Trends, Automotive Market ResearchRetail sales of auto parts and accessories are influenced by many things in the economy. One component of our sales forecasting model at Hedges & Company is personal income, so for today's trend we look at how that affects retail sales…
Trend 51: How Carburetor Buyers Decide Where to Buy
Auto Aftermarket News & Trends, Automotive Market ResearchEnthusiasts who had shopped for or purchased a carburetor took our survey and were given 8 key factors to choose from when deciding where to buy. Respondents could choose more than one answer.The 8 factors were "business reputation," "ability…
