Posts
Purchase Frequency by Vehicle Owned
Aftermarket Analysis, Market ResearchHave you ever wondered how often enthusiasts tend to buy auto parts and accessories? We surveyed more than 2,500 enthusiasts to find out how often they purchase auto parts or accessories and arranged the information by what type of vehicle they…
Enthusiasts: Time Between Decision and Actual Purchase of Auto Parts & Accessories
Aftermarket Analysis, Market ResearchToday, we are going to look at some of our own auto parts market research to better understand how long it takes an enthusiast to actually purchase a product after they have made the decision to buy.As a part of our own syndicated Hedges…
Vehicles at the 2012 SEMA Show
Aftermarket AnalysisThe SEMA Show draws all kinds of different entities of the automotive sector, and with them they bring the best products, parts, facts and research they have. Perhaps the largest attractions at the show, however, are the custom vehicles. Here…
Vehicle Segment Trends by Region
Aftermarket Analysis, Market Research, Marketing ArticlesJumpstart Automotive Group released a report on online car shopping trends by U.S. region, showing the top vehicle segments as well as the top shopping considerations. The company analyzed behaviors of automotive website users in 2012 "to draw…
Engine Block Buyers: Amount Spent Annually on Parts and Accessories
Aftermarket Analysis, Market ResearchHave you ever wondered exactly how much the automotive enthusiast spends on parts & accessories throughout the year? We surveyed enthusiasts who had recently bought or shopped for engine blocks to find out how much money they spend on an…
3 Things You Didn’t Know about 1994-2004 Mustang Owners
Aftermarket Analysis, Market Research, Marketing ArticlesThe fourth generation Ford Mustang, also known as "SN-95," included styling from previous Mustangs and came with a 3.8 liter overhead valve V6 engine or a 4.6 liter single overhead camshaft V8. This generation included three alternate models:…
A Sign Auto Parts Retail Sales Are Slowing?
Aftermarket Analysis, Marketing ArticlesToday's trend is a little concerning: the growth in auto parts sales is slowing down compared to the first half of 2012. This is important to watch as you plan your company's automotive aftermarket forecast for 2013. Auto parts trends 2012 Retail…
Grow Sales With New Products From the SEMA Show
Aftermarket Analysis, Market Research, Marketing ArticlesWelcome back to the Hedges & Company blog, today we cover how to grow your sales with new products. We're introducing a new term for some of our readers, the New Product Ratio (NPR).The specialty auto parts industry thrives on new products…
Trend 19: Auto Sales Rise in August and September
Aftermarket Analysis, Market ResearchThe US automotive industry has always played a large part in the economy, and the same industry that once needed a taxpayer bailout to stay alive may be the one to stave off another recession. Over the past two years, Ford Motor Co., General…
Trend 21: Using Social Media Effectively
Aftermarket Analysis, Market Research, Marketing ArticlesHere's how to effectively use your social media campaign to connect with your customers and evaluate your business.Building a large following of fans is nice or fun to brag about, but to really make your social media campaign work, you have…
Trend 22: The Importance of Email in Online Shopping
Aftermarket Analysis, Market Research, Marketing ArticlesWelcome back to our blog! Today we will give you a look at how important email is when driving up sales during the holiday season.Email is an important tool for increasing your online traffic, as well as sales— especially on key promotional…
Trend 23: Crankshaft Buyers Rate Customer Service
Aftermarket AnalysisHere is our 23rd trend, which gives you a look at how crankshaft buyers view the leading crankshaft brands.We surveyed 380 automotive enthusiasts who had recently bought or shopped for crankshafts to find out what they think about the leading…
