Tag Archive for: Analysis and Statistics
Google Shopping: Boost Your Paid Search Campaigns This Holiday Season
Automotive MarketingGoogle Shopping can help increase your online sales of auto parts and accessories this holiday season and we'll tell you why and how to advertise on Google using Google Shopping ads. They make your online paid search/pay per click (PPC) campaigns…
Auto Parts Customer Behavior in Google Analytics (or, Where the Heck Do My Customers Come From??)
Automotive Market Research, Automotive MarketingYou can improve automotive SEO and Google AdWords paid search results by understanding how automotive parts and accessory customers originally find your website, and how they return to make a purchase. You can discover a lot of information…
Enthusiasts: Time Between Decision and Actual Purchase of Auto Parts & Accessories
Auto Aftermarket News & Trends, Automotive Market ResearchToday, we are going to look at some of our own auto parts market research to better understand how long it takes an enthusiast to actually purchase a product after they have made the decision to buy.As a part of our own syndicated Hedges…
2 Things to Know About How Consumers Perceive Price
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingToday we'll give you a look at how consumers perceive prices when shopping according to Decode Implicit Marketing.How you present a price greatly affects if a consumer perceives the product as "expensive" or "cheap." Research shows that…
A Sign Auto Parts Retail Sales Are Slowing?
Auto Aftermarket News & Trends, Automotive MarketingToday's trend is a little concerning: the growth in auto parts sales is slowing down compared to the first half of 2012. This is important to watch as you plan your company's automotive aftermarket forecast for 2013. Auto parts trends 2012 Retail…
Grow Sales With New Products From the SEMA Show
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingWelcome back to the Hedges & Company blog, today we cover how to grow your sales with new products. We're introducing a new term for some of our readers, the New Product Ratio (NPR).The specialty auto parts industry thrives on new products…
Retail Auto Parts Sales Outlook for 2012
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingWelcome back to our blog! Today we'll look at auto aftermarket Trend 25: Our outlook for retail auto parts and accessories sales for 2012 and two important industry trends you should know: Auto parts trends 2012 1). January-June 2012 showed…
eBay and 3 Predictions for the Automotive Aftermarket
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingThe online giant eBay is growing and evolving with both consumers and merchants in mind. It's now more than an online auction site and "the world's online marketplace." It has evolved into sales platforms and technologies, through its many subsidiaries,…
2 Things to Know About Online Sales of Auto Parts in 2012
Auto Aftermarket News & Trends, Automotive Market Research(Note: a more current post covering online sales of auto parts for 2015 is here).For our first automotive aftermarket trend, we look at two things you need to know about online retail sales of auto parts in 2012.1). Retail brick and mortar…
SEMA Financial Benchmarking Program Allows Automotive Distributors, Manufacturers and Retailers to Measure Business Performance
Auto Aftermarket News & TrendsThe SEMA Financial Benchmarking program administered by Hedges & Company is accepting new participants.This market research program provides auto parts and accessory distributors, manufacturers and retailers exclusive, industry-specific…
How An Increase in Sale Price or Decrease in Sale Price Affects Gross Profit vs. Unit Sales
Automotive MarketingCalculate the impact of price increase on gross profit New bonus: Calculate a percentage increase or decrease in Excel, just scroll down to download your own Microsoft Excel workbook with the formulas for a price increase/price decrease and…
Rule of Three Business Examples
Automotive Market Research, Automotive MarketingWhat's the Rule of 3 in marketing? Here are Rule of Three business examples. The Rule of Three explains why some companies thrive and dominate their market segment, only to later become an afterthought. Market dynamics and the Rule of Three…
