Tag Archive for: Analysis and Statistics
New Car Buyer Demographics
Automotive Market ResearchWe get asked a lot of questions about new car buyer demographics so we wanted to do some in-depth data analysis to see who buys new cars in 2020. Buying a new vehicle is a major household expenditure. It is reported that Baby Boomers...
Pickup Truck Owner Demographics: Who Buys Pickup Trucks?
Automotive Market ResearchHere is some information on full-size pickup truck owner demographics from our automotive database. This article helps answer question many mailing list purchasers or researchers have, "who buys pickup trucks?" Demographics of pickup truck…
Most popular vehicle by state: fun facts
Auto Aftermarket News & Trends, Automotive Market ResearchLooking at the most popular vehicle by state in the US we found some interesting things that you can use for your next trivia contest for categories like "hybrid car sales statistics" or "hybrid car sales statistics." We start out with popular…
Online Parts Sales Top $10 Billion in 2018
Auto Aftermarket News & Trends, Automotive Market ResearchNote: this article was published in April 2018. For an updated article published in January 2019 on the automotive eCommerce market please follow the link.Annual automotive aftermarket trends forecast of auto parts ecommerce summary: •…
Auto Parts & Accessories Manufacturers: Increase Your Sales and Build Your Brand
Auto Aftermarket News & Trends, Automotive Market Research, Automotive Marketing[Webinar] Manufacturers direct to consumer (DTC) marketing, build your brand Auto parts manufacturers can increase sales through all channels of distribution, as well as build brand awareness, by building their online presence. We presented…
CTR Case Study: Click Through Rate Influences Organic Rankings
Auto Aftermarket News & Trends, Automotive Market ResearchThere has been a debate among SEO pros over the past year or two about the importance of clickthrough rate (CTR) as a factor in organic rankings. In this SEO case study, you will see the results for two auto parts clients and the positive impact…
Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingNote: this article dates from 2017. For a more recent article click here.Our annual ecommerce automotive aftermarket industry size forecast for vehicle parts puts online retail sales at $8.89 billion in 2017, posting a 16% increase over…
How to Calculate Customer Lifetime Value In Excel: Database Marketing Part 2
Automotive Market Research, Automotive MarketingIn this Part 2 article we'll show you how to calculate customer lifetime value in Excel (sometimes abbreviated as CLV, LTV or CLTV). Knowing CLV is essential for database marketing and using the formula in Excel is a relatively cheap and…
Automotive Industry Trends: Auto Parts & Tire Stores Start 2014 With 3.1% Sales Increase
Auto Aftermarket News & Trends, Automotive Market ResearchAutomotive parts and tire stores are showing a sales increase over last year, in one of the important automotive industry trends for 2014.Brick and mortar auto parts, auto accessory and tire stores showed a 3.7% sales increase in April…
Auto Parts Sales: Is Google Forecasting a Good 2nd Quarter?
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingA promising second quarter of 2014 for auto parts and tire sales may be on the way, based off data from Google Trends.The ability to use Google Trends to forecast certain things such as flu outbreaks is well documented. We used data…
Gift Ideas and Wish Lists: Tools to Increase Online Sales & Conversions This Holiday Season
Automotive MarketingIf you sell auto parts online, you can increase online sales using website enhancements like gift idea suggestions and wish lists. Assuming you're using search engine optimization (SEO) or pay per click (PPC) advertising, it's a great way to…