Posts Tagged ‘ AAIW ’

Grow Sales With New Products From the SEMA Show

Welcome back to the Hedges & Company blog, today we cover how to grow your sales with new products. We’re introducing a new term for some of our readers, the New Product Ratio (NPR). The specialty auto parts industry thrives on new products and innovation. For retailers, warehouse distributors (WDs), manufacturers, and automobile dealers selling aftermarket products, new products are one of the best opportunities to grow sales. They create excitement among consumers and for brick and mortar retailers they help drive store traffic. For online marketers, new products increase organic search web traffic and bring in new visitors....

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Hedges & Company: Two New Affiliations

Hedges & Company: Two New Affiliations

Hedges & Company is not only growing, but we’re proud to be affiliated with two new trade associations as well. We recently joined the Automotive Aftermarket Industry Association (AAIA) and the Marketing Research Association (MRA), in addition to our long-standing affiliation with the Specialty Equipment Market Association (SEMA) where we’ve been members since 2004 (although, through various employers, we’ve been associated with SEMA going back to 1985 and of course SEMA is a valued client of ours). Our affiliation with both associations is representative of our expanding client list. AAIA is the trade association representing the $250+ billion automotive...

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Hedges & Company Principals To Speak at SEMA Show

Tuesday, November 2 at 11:00 am, Julie Hedges, President of Hedges & Company, will speak about the SEMA Financial Benchmarking program in room N259 at the Las Vegas Convention Center. How does your business compare? The SEMA Financial Benchmarking Program was developed in order to provide SEMA members with financial benchmarks they could use to help measure and compare their business operations with others in the industry. Industry-specific key performance indicators are reported that can then be used by participants to improve or grow their businesses. The program provides business owners and managers information, such as: how year-to-date sales...

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