Posts Tagged ‘ Auto Aftermarket Industry Association News ’

Auto Parts Marketing: Online Parts Sales to Reach $7.4 Billion in 2016

size of automotive industry

Note: this article is from January 2016. For an updated forecast, click here for a more current article. How big is the automotive aftermarket industry? Ecommerce auto parts sales will narrow the gap with traditional brick and mortar retail sales in 2016, and reach $7.4 billion excluding auctions and used parts. Ecommerce auto parts sales are projected to grow about 16% in 2016. The Automotive Aftermarket Suppliers Association (AASA) Joint Channel Forecast Model projects conventional retail do it yourself (DIY) sales to grow 3.5% in 2016. The size of the online auto parts market—sales of automotive and truck parts...

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Truck Parts & Accessories Search Trend Research: Mobile Growth Dominates, Up 60%

truck parts online search trends

This AdWords research covers searches conducted by consumers searching for parts and accessories for their trucks. Search on mobile devices dominated truck search activity, growing an amazing 60% from 2014 in the third quarter according to a Google search metrics report (scroll to the bottom to download your own free copy of the full truck research report). Overall search queries grew by 26% including mobile, desktop and tablets. These are search queries for parts typically sold by members of SEMA and the Auto Care Association. AdWords Research: Truck Parts and Accessory Ecommerce Is Increasingly Mobile If you have a...

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Auto Parts: Online Sales to Break $6 Billion in 2015

online auto parts sales

(Editor’s note: this article was originally published in November 2014,  for an updated forecast, click here for a more current article. Aftermarket auto parts online continues to grow as a sales channel, and online sales will break the $6 billion mark in 2015. It’s an amazing online shopping growth statistic for our industry and auto parts market size is an aftermarket industry trend that we follow closely. Online sales of new auto parts, excluding online auctions, broke $5 billion for the first time in 2014 and will increase over 17% to hit $6 billion in 2015. That trend will...

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Top Automobile Industry Trends for 2014

Top Automobile Industry Trends for 2014

New vehicle registrations grew 7.2% in 2013 and here are some of the important automotive industry trends that “drove” growth, which makes them important trends for 2014. Over 15.2 million vehicles were registered in 2013 so let’s jump into the registration records and examine the hot trends shaping the automotive industry. Electric and hybrid vehicles provide a spark for auto sales It’s no secret, it seems like everyone’s talking about Tesla. Registrations for electric vehicles (EVs) and hybrids that run on both gas and electric power, are way up. In 2013, registration records of hybrid vehicles including the Toyota...

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Automotive SEO Ranking Factors and Correlations Study

automotive SEO correlation factors moz

If you sell automotive parts or services online then you need to know what we discovered in our automotive SEO ranking factors and correlations study. This study evaluated factors that may contribute to a high SEO ranking in Google. This market research should be interesting to SEMA, Auto Care Association, MEMA or AASA members. Only Google knows the actual factors that contribute to high organic rankings and this study doesn’t “prove” these factors will result in a high automotive SEO rankings. But, for organic search results, it does show what highly-ranked automotive web pages have in common. We’re indebted...

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Why New Car Auto Sales Are Rising

SAAR and consumer confidence

With monthly auto sales rising here are reasons for the continuing increase in automobile and light truck sales in the face of a weak economy. The auto industry tracks monthly unit sales as a seasonally adjusted annual rate (SAAR) figure, which has been steadily rising since the summer of 2009. Monthly auto sales in September 2012 hit 14.9 million units, the highest level in over four years. And it could have been even higher because September was soft for fleet sales, meaning the September surge was primarily based on consumer demand (which in itself is a good economic sign,...

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3 Things You Didn’t Know about 1994-2004 Mustang Owners

3 Things You Didn’t Know about 1994-2004 Mustang Owners

The fourth generation Ford Mustang, also known as “SN-95,” included styling from previous Mustangs and came with a 3.8 liter overhead valve V6 engine or a 4.6 liter single overhead camshaft V8. This generation included three alternate models: the 2001 Bullitt, the 2003 and 2004 Mach 1, and the 2003 and 2004 Cobra. Here are three things to know about fourth generation Mustang owners: 1). 53% of 1994-2004 Mustang owners are homeowners. 2). The average household income of a 1994-2004 Ford Mustang owner is $61,741; for comparison, the average US household income is around $51,000. 3). 62% of 1994-2004...

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A Sign Auto Parts Retail Sales Are Slowing?

Today’s trend is a little concerning: the growth in auto parts sales is slowing down compared to the first half of 2012. This is important to watch as you plan your company’s automotive aftermarket forecast for 2013. Auto parts trends 2012 Retail sales of auto parts went negative for the second time this year. August 2012 showed a slight drop from 2011, following a decent July (up about 3.5%) and a slight drop in June. We’re holding to our forecast that the year will come in between 3% and 4% over 2011 but we’ll be watching economic signs closely...

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Grow Sales With New Products From the SEMA Show

Welcome back to the Hedges & Company blog, today we cover how to grow your sales with new products. We’re introducing a new term for some of our readers, the New Product Ratio (NPR). The specialty auto parts industry thrives on new products and innovation. For retailers, warehouse distributors (WDs), manufacturers, and automobile dealers selling aftermarket products, new products are one of the best opportunities to grow sales. They create excitement among consumers and for brick and mortar retailers they help drive store traffic. For online marketers, new products increase organic search web traffic and bring in new visitors....

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Trend 19: Auto Sales Rise in August and September

The US automotive industry has always played a large part in the economy, and the same industry that once needed a taxpayer bailout to stay alive may be the one to stave off another recession. Over the past two years, Ford Motor Co., General Motors Corp., Chrysler Group and other auto companies have added 90,000 manufacturing jobs—a 14% increase—according to federal employment data. New vehicle sales in August neared 1.3 million, according to Autodata Corp. This is the highest monthly sales figure since August 2007. After this surge in vehicle sales, analysts announced that they expect the industry will...

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3 Things You Didn’t Know About 2005-2013 Mustang Owners

2013 Shelby GT500 Tribute Mustang

Today we’re unveiling three things you didn’t know about 2005-2013 Mustang owner demographics, one of the most important vehicles in our industry. The fifth generation, or S197 platform, Mustang market is a large and healthy segment for the automotive aftermarket industry and here are some vehicle registration statistics. 1). The typical 2005-2013 Mustang owner owns his or her home. 2). 2005-2013 Mustang owners have an annual household income of $72,115. For comparison the average US annual household income in 2012 is around $51,000. 3). 68% of 2005-2013 Mustang owners are male and 32% are female. Thanks for following our...

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New Automotive Market Research Reports Available for Purchase

New Automotive Market Research Reports Available for Purchase

New automotive aftermarket market research reports are now available for purchase online, direct from Hedges & Company’s new Market Research Store. These marketing research reports are based on consumer perceptions and opinion data, gathered after inviting over 100,000 automotive enthusiasts to participate in a market research survey, and include data never-before reported in the automotive aftermarket. These new research reports fall into two categories. BuyerZoom™ research reports are part-specific and analyze how enthusiast consumers shop for specific products including gaskets, camshafts, cylinder heads, carburetors, engine blocks, intake manifolds, valve springs, valves, rocker arms, pistons, lifters, crankshafts and more. The...

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Hedges & Company: Two New Affiliations

Hedges & Company: Two New Affiliations

Hedges & Company is not only growing, but we’re proud to be affiliated with two new trade associations as well. We recently joined the Automotive Aftermarket Industry Association (AAIA) and the Marketing Research Association (MRA), in addition to our long-standing affiliation with the Specialty Equipment Market Association (SEMA) where we’ve been members since 2004 (although, through various employers, we’ve been associated with SEMA going back to 1985 and of course SEMA is a valued client of ours). Our affiliation with both associations is representative of our expanding client list. AAIA is the trade association representing the $250+ billion automotive...

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Slight Decline In Aftermarket Stock Index While S&P Gains

January 2011 saw the first decline for the Hedges Aftermarket Stock Index since July 2010. The 5% decline in stock value was halted in February and the Index rebounded 4% through April. In comparison, the S&P 500 increased 2% in January, 2% in February, and 3% in April. The S&P increase may be attributed to an uptick in the Consumer Confidence Index that is approaching a 9 month high. However, a combination of a strong new car market and increased oil prices may negatively affect the aftermarket in months to come. Automakers are expecting to reach sales figures of...

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How will 2011 be for the Automotive Aftermarket Industry?

How will 2011 be for the Automotive Aftermarket Industry?

Happy New Year for the automotive aftermarket industry! Following up on our popular blog post “What If You Invested $1,000 in Automotive Aftermarket Companies” the Hedges & Company Automotive Aftermarket Index finished 2010 with a 48% gain. In a dramatic comparison, the S&P 500 only increased 11% in 2010. Not only did the Hedges & Company Automotive Aftermarket Index outperform the S&P, but aside from a slight blip in June and July, the rise was steady and constant. Compared to the 2008 baseline (gray line in chart), 2010 was clearly a breakout year. The index bounced around the baseline...

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Auto Aftermarket is a Bright Spot In A Cloudy Economy

Auto Aftermarket is a Bright Spot In A Cloudy Economy

While economists report that the U.S. economy is “bumping along the bottom,” the Hedges & Company Aftermarket Stock Index continues its climb that started in March 2009. That’s right, March 2009, three months before the “Great Recession” was officially declared over. The stock index is comprised of over 20 publicly-traded automotive aftermarket SEMA-member/Auto Care Association-member companies and has steadily grown over 72%, March 2009 to November 2010. The chart below compares the stock index with the S&P 500. The S&P 500 does appear to bumping along the bottom with a hint of a slow recovery. In contrast, the Hedges...

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