Aftermarket industry association news: Auto Care Association (formerly Automotive Aftermarket Industry Association AAIA) and Specialty Equipment Market Association (SEMA) with analysis and information.

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size of automotive industry

Auto Parts Marketing: Online Parts Sales to Reach $7.4 Billion in 2016

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Note: this article is from January 2016. For an updated forecast, click here for a more current article. How big is the automotive aftermarket industry? Ecommerce auto parts sales will narrow the gap with traditional brick and mortar retail…
truck parts online search trends

Truck Parts & Accessories Search Trend Research: Mobile Growth Dominates, Up 60%

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This AdWords research covers searches conducted by consumers searching for parts and accessories for their trucks. Search on mobile devices dominated truck search activity, growing an amazing 60% from 2014 in the third quarter according to a…
online auto parts sales

Auto Parts: Online Sales to Break $6 Billion in 2015

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(Editor's note: this article was originally published in November 2014,  for an updated forecast, click here for a more current article. Aftermarket auto parts online continues to grow as a sales channel, and online sales will break the…
2013 Shelby GT500 Tribute Mustang

Top Automobile Industry Trends for 2014

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New vehicle registrations grew 7.2% in 2013 and here are some of the important automotive industry trends that "drove" growth, which makes them important trends for 2014. Over 15.2 million vehicles were registered in 2013 so let's jump into…
automotive SEO correlation factors moz

Automotive SEO Ranking Factors and Correlations Study

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If you sell automotive parts or services online then you need to know what we discovered in our automotive SEO ranking factors and correlations study. This study evaluated factors that may contribute to a high SEO ranking in Google. This market…
SAAR and consumer confidence

Why New Car Auto Sales Are Rising

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With monthly auto sales rising here are reasons for the continuing increase in automobile and light truck sales in the face of a weak economy. The auto industry tracks monthly unit sales as a seasonally adjusted annual rate (SAAR) figure,…
2013 Shelby GT500 Tribute Mustang

3 Things You Didn't Know about 1994-2004 Mustang Owners

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The fourth generation Ford Mustang, also known as "SN-95," included styling from previous Mustangs and came with a 3.8 liter overhead valve V6 engine or a 4.6 liter single overhead camshaft V8. This generation included three alternate models:…

A Sign Auto Parts Retail Sales Are Slowing?

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Today's trend is a little concerning: the growth in auto parts sales is slowing down compared to the first half of 2012. This is important to watch as you plan your company's automotive aftermarket forecast for 2013. Auto parts trends 2012 Retail…

Grow Sales With New Products From the SEMA Show

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Welcome back to the Hedges & Company blog, today we cover how to grow your sales with new products. We're introducing a new term for some of our readers, the New Product Ratio (NPR). The specialty auto parts industry thrives on new products…

Trend 19: Auto Sales Rise in August and September

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The US automotive industry has always played a large part in the economy, and the same industry that once needed a taxpayer bailout to stay alive may be the one to stave off another recession. Over the past two years, Ford Motor Co., General…
2013 Shelby GT500 Tribute Mustang

3 Things You Didn't Know About 2005-2013 Mustang Owners

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Today we're unveiling three things you didn't know about 2005-2013 Mustang owner demographics, one of the most important vehicles in our industry. The fifth generation, or S197 platform, Mustang market is a large and healthy segment for the…
2013 Shelby GT500 Tribute Mustang

New Automotive Market Research Reports Available for Purchase

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New automotive aftermarket market research reports are now available for purchase online, direct from Hedges & Company's new Market Research Store. These marketing research reports are based on consumer perceptions and opinion data, gathered…