Read automotive aftermarket news, aftermarket trends and industry analysis from our own in-depth research plus SEMA, AASA, MEMA, CAN (formerly PWA) and the Auto Care Association (formerly AAIA).
Auto Parts Keyword List for SEO
Aftermarket Analysis, Marketing Articles[Auto parts keyword list article updated for 2020] Are you trying to compile an auto parts keyword list for your SEO?
As you may already know, we do extensive testing and experimenting on what works best for SEO. We also do our own case studies…
Online Parts Sales Top $10 Billion in 2018
Aftermarket Analysis, Market ResearchNote: this article was published in April 2018. For an updated article published in January 2019 on the automotive eCommerce market please follow the link.
Annual automotive aftermarket trends forecast of auto parts ecommerce summary:
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Auto Parts & Accessories Manufacturers: Increase Your Sales and Build Your Brand
Aftermarket Analysis, Market Research, Marketing Articles[Webinar] Manufacturers direct to consumer (DTC) marketing, build your brand
Auto parts manufacturers can increase sales through all channels of distribution, as well as build brand awareness, by building their online presence. We presented…
Drive Auto Parts Sales with Remarketing and Google Shopping
Aftermarket Analysis, Marketing ArticlesFree Webinar on Google Shopping Presented by Google and Hedges & Company
Hedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories…
Manufacturer-to-Consumer, Direct to Consumer (DTC) eCommerce On The Rise in Automotive Industry
Aftermarket Analysis, Market Research, Marketing Articles.Note: this direct to consumer article is updated for 2019.
Manufacturer-to-consumer on the rise: The case for direct to consumer (DTC) eCommerce
The growth of the Internet has opened the door for manufacturer to consumer, or direct to consumer…
CTR Case Study: Click Through Rate Influences Organic Rankings
Aftermarket Analysis, Market ResearchThere has been a debate among SEO pros over the past year or two about the importance of clickthrough rate (CTR) as a factor in organic rankings. In this SEO case study, you will see the results for two auto parts clients and the positive impact…
Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017
Aftermarket Analysis, Market Research, Marketing ArticlesNote: this article dates from 2017. For a more recent article click here.
Our annual ecommerce automotive aftermarket industry size forecast for vehicle parts puts online retail sales at $8.89 billion in 2017, posting a 16% increase over…
VIO Big Data Shootout: Performance V8 Sedans
Aftermarket Analysis, Market ResearchFor our latest Vehicles in Operation (VIO) Big Data Shootout we put seven Euro and American premium performance sedans to the test: the Audi RS 7, BMW M5, Cadillac CTS-V, Chevrolet SS, Dodge Charger SRT Hellcat, and the Mercedes-Benz AMG E63…
Big Data Shootout: Let's Look at Registrations for New Mustangs, Challengers and Camaros
Aftermarket Analysis, Market ResearchHow many new Mustangs are there? How many Camaros or Challengers? We show you who's winning the new vehicle registration race for late model muscle cars in 2016.
We wanted to see which car had the most total new vehicle registrations, as…
New Google SERP Format: Facts, Fiction and Rumors
Aftermarket Analysis, Marketing ArticlesWith the recent changes to the Google search engine results page (SERP) for desktop and tablets, there are a lot of rumors and false information around the Internet, so we wanted to give automotive aftermarket advertisers some facts, informed…
Mobile Drives the Motorcycle Parts Market and Motorcycle eCommerce
Aftermarket Analysis, Marketing ArticlesGoogle released their latest report on search stats for the motorcycle parts market and how parts and accessory (P&A) shoppers are using the Internet. Consistent with what we're seeing for search stats for other categories, searches done…
Mobile Is Driving Online Tire & Wheel Search Growth
Aftermarket Analysis, Market Research, Marketing ArticlesIf you are looking for online search statistics for tires and related accessories, Google has released the latest stats for the tire market. Searches done on mobile devices are driving the rapid growth in tire, tire parts and wheel online search…