Read automotive aftermarket news, aftermarket trends and industry analysis from our own in-depth research. Plus, we share the latest from SEMA, AASA, MEMA, Custom Automotive Network (CAN, formerly PWA) and the Auto Care Association (formerly AAIA).
Types of Google Searches for Auto Parts and Accessories
Auto Aftermarket News & TrendsWhen marketing an automotive parts or accessories website, it’s important to understand the different types of Google searches, how search intent matters, and how consumers use...
Automotive Industry Future Outlook: 2021-2024
Auto Aftermarket News & TrendsThe COVID-19 pandemic has changed the future of the automotive industry. We show the current situation and the future of the automotive industry, in just seven charts.We'll start by showing you the current impact of the pandemic on the auto…
Auto Parts eCommerce Market Share At $16 Billion in 2020
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market Research Auto parts eCommerce market share: transformational shift in 2020-2021 Note: Here's a link to a more recent article on auto parts industry growth and eCommerce projections.Trends in online shopping: automotive parts eCommerce revenue…
Auto Parts Chains Staging a Retail Comeback
Auto Aftermarket News & Trends, Automotive Market ResearchThe top auto parts chain stores appear to be staging a retail comeback during the coronavirus pandemic. The data includes weekly credit card transactions from AutoZone (NYSE: AZO), Advance Auto Parts (NYSE: AAP), O'Reilly Automotive (NASDAQ: ORLY) and NAPA Auto Parts (NYSE: GPC). These auto parts chains act as a bellwether for DIY activity as well as retail, two important [read more] ...
Our Priorities in 2020 So Far
Auto Aftermarket News & TrendsWe were having fun on LinkedIn this week. Marketing guru/entrepreneur Larry Kim of chatbot company MobileMonkey posted a graph showing the relative importance of things in 2020.During this coronavirus crisis, we'll take any opportunity to…
Coronavirus impact on the amazing automotive aftermarket: Recessions, stock market crashes, unemployment
Auto Aftermarket News & Trends What's the coronavirus impact on the auto aftermarket? What is the COVID-19 and coronavirus impact on the auto aftermarket? Most economists seem to agree right now that we're probably heading into a recession. (This is written March 27, 2020.)…
Updated 7/28/20: Coronavirus and Automotive Aftermarket eCommerce News
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchNote: See related article, click here: Auto parts chain store sales trends. Aftermarket eCommerce maintaining big increase from 2019(July 28) Data shows the aftermarket eCommerce channel has a significant year-over-year (YoY) revenue…
Website SEO Taxonomy Best Practices for Automotive Sites [2025]
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingIn this article, we asked automotive data guru Chris Fellows of DCi about website taxonomy best practices. Simply put, website taxonomy is the process to create a classification system for a site. It's a system of naming and organizing products into logical groups that share similar characteristics.
Future of the Automotive Industry: 2020 Predictions by Automotive Industry Experts
Auto Aftermarket News & TrendsIndustry experts give their predictions of automotive aftermarket industry trends for 2020. They offer their takes on video advertising, website design and speed, product data and AI. There are also predictions on 3P marketplaces including Walmart, Amazon and...
Conversion Rate Analysis of Automotive Sites
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingFree website conversion tool for your automotive website After extensive research and conversion rate analysis, we built a free website conversion tool you can use to measure or predict your own conversion rate.Our conversion rate experts…
Online Holiday Shopping Statistics 2018 vs 2019: Auto Parts & Accessories
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchThe Christmas shopping season is coming! Here are some results from 2018 along with projected 2019 holiday shopping statistics. As you plan your email marketing, SEO and paid search campaigns for auto parts in December, keep these online shopping…
Auto Parts Industry Analysis: Online Market At $12 Billion in 2019
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchHighlights from our annual auto parts industry analysis (NOTE: this article is from January, 2019. For a more current forecast click here.)• Online auto parts market will pass $12B in 2019 in the US; Projected at $19B by 2022. • North…
