Automotive aftermarket news, aftermarket trends and industry analysis from our own in-depth research plus SEMA, AASA, MEMA, and the Auto Care Association.
Auto Parts & Accessories Manufacturers: Increase Your Sales and Build Your Brand
Auto Aftermarket Analysis, Automotive Market Research, Automotive Marketing Articles[Webinar] Manufacturers direct to consumer (DTC) marketing, build your brand
Auto parts manufacturers can increase sales through all channels of distribution, as well as build brand awareness, by building their online presence. We presented…
Drive Auto Parts Sales with Remarketing and Google Shopping
Auto Aftermarket Analysis, Automotive Marketing ArticlesFree Webinar on Google Shopping Presented by Google and Hedges & Company
Hedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories…
Manufacturer-to-Consumer, Direct to Consumer (DTC) eCommerce On The Rise in Automotive Industry
Auto Aftermarket Analysis, Automotive Market Research, Automotive Marketing Articles.Note: this direct to consumer article is updated for 2019.
Manufacturer-to-consumer on the rise: The case for direct to consumer (DTC) eCommerce
The growth of the Internet has opened the door for manufacturer to consumer, or direct to consumer…
SEO Case Study: Clickthrough Rate Influences Organic Rankings
Auto Aftermarket Analysis, Automotive Market ResearchThere has been a debate among SEO pros over the past year or two about the importance of clickthrough rate (CTR) as a factor in organic rankings. In this SEO case study, you will see the results for two auto parts clients and the positive impact…
Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017
Auto Aftermarket Analysis, Automotive Market Research, Automotive Marketing ArticlesNote: this article dates from 2017. For a more recent article click here.
Our annual ecommerce automotive aftermarket industry size forecast for vehicle parts puts online retail sales at $8.89 billion in 2017, posting a 16% increase over…
VIO Big Data Shootout: Performance V8 Sedans
Auto Aftermarket Analysis, Automotive Market ResearchFor our latest Vehicles in Operation (VIO) Big Data Shootout we put seven Euro and American premium performance sedans to the test: the Audi RS 7, BMW M5, Cadillac CTS-V, Chevrolet SS, Dodge Charger SRT Hellcat, and the Mercedes-Benz AMG E63…
Big Data Shootout: Vehicles In Operation (VIO) Stats for New Mustang, Challenger and Camaro
Auto Aftermarket Analysis, Automotive Market ResearchWho's winning the new vehicle registration race for late model muscle cars in 2016?
We wanted to see which car had the most total new vehicle registrations, as well as the biggest increase or decrease for the first half of 2016 vs. 2015.…
New Google SERP Format: Facts, Fiction and Rumors
Auto Aftermarket Analysis, Automotive Marketing ArticlesWith the recent changes to the Google search engine results page (SERP) for desktop and tablets, there are a lot of rumors and false information around the Internet, so we wanted to give automotive aftermarket advertisers some facts, informed…
Online Search for Motorcycle Parts & Accessories Growing From Mobile Traffic
Auto Aftermarket Analysis, Automotive Marketing ArticlesGoogle has released their latest report on online search statistics for motorcycle parts and accessory (P&A) shoppers. Consistent with what we're seeing for search stats for other categories, searches done on mobile devices are primarily…
Mobile Is Driving Online Tire & Wheel Search Growth
Auto Aftermarket Analysis, Automotive Market Research, Automotive Marketing ArticlesIf you are looking for online search statistics for tires and related accessories, Google has released the latest stats for the tire market. Searches done on mobile devices are driving the rapid growth in tire, tire parts and wheel online search…
Auto Parts Marketing: Online Parts Sales to Reach $7.4 Billion in 2016
Auto Aftermarket Analysis, Automotive Marketing Articles
Note: this article is from January 2016. For more current information, click here for automotive aftermarket trends.
How big is the automotive aftermarket industry?
ECommerce auto parts sales narrowed the gap with traditional brick…
Towing Search Activity Growing: Queries +28%, Mobile Search +48%
Auto Aftermarket Analysis, Automotive Marketing ArticlesIf you need online shopping growth statistics, specifically for the towing market, look no further. Google has released the latest stats for the towing market and consumers are increasing their online search for towing parts and services. Online…