Automotive Aftermarket News

Automotive aftermarket news, aftermarket trends and industry analysis from our own in-depth research plus SEMA, AASA, MEMA, and the Auto Care Association.

We cover aftermarket news as well as our own news and research. Learn what drives the industry from dozens of articles as well as our own case studies and market research. We also cover marketing trends and statistics, including online search trends and sales trends, too.

Auto aftermarket news and automotive aftermarket trends

We also uncover the latest news and trends in automotive marketing, choose from dozens of articles. Learn about automotive parts research findings in addition to aftermarketnews.

Ideas For The Best Email Marketing Subject Lines

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Email marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate. Why is this so important? Let's say in a year you send 100,000…

Hedges & Company Principals To Speak at SEMA Show

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Tuesday, November 2 at 11:00 am, Julie Hedges, President of Hedges & Company, will speak about the SEMA Financial Benchmarking program in room N259 at the Las Vegas Convention Center. How does your business compare? The SEMA Financial Benchmarking…

A Checklist If You're Thinking of Selling Online

A friend of ours, Rob Eberhart, posted a good checklist to follow if you're considering selling automotive performance parts and accessories online. Rob's an expert on selling auto parts online and works at Direct Communications, Inc. (DCi),…

Hedges & Company Selected for New Google AdBirds Program

April 1, 2014 Hedges & Company, a Google Partner agency specializing in the automotive aftermarket, is proud to announce we have been selected by Google to participate in a new advertising format called Google AdBirds. AdBirds is an exciting…