Entries by admin

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Drive Auto Parts Sales with Remarketing and Google Shopping

Free Webinar Presented by Google and Hedges & Company Sept. 20, 2017 Hedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories retailers selling parts online. It will also include new search trends and statistics from Google and from Hedges & […]

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Guide for Dealers: Automobile SEO Services are Different Than Auto Parts SEO

Automobile SEO services are significantly different than for auto parts. Shoppers search for parts differently than they search for automobiles. “Front of the house” marketing uses different search terms and a different path to purchase than “back of the house” marketing. Automobile SEO services for OEM replacement parts is different than marketing aftermarket performance parts […]

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Manufacturer-to-Consumer, Direct to Consumer (DTC) eCommerce On The Rise in Automotive Industry

.Note: this direct to consumer article is updated for 2019. Manufacturer-to-consumer on the rise: The case for direct to consumer (DTC) eCommerce The growth of the Internet has opened the door for manufacturer to consumer, or direct to consumer (DTC) eCommerce. That’s exactly what today’s digital-savvy automotive parts buyers want. Manufacturer-to-consumer as a sales channel […]

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SEO Case Study: Clickthrough Rate Influences Organic Rankings

There has been a debate among SEO pros over the past year or two about the importance of clickthrough rate (CTR) as a factor in organic rankings. In this SEO case study, you will see the results for two auto parts clients and the positive impact organic CTR has on keyword rankings. Our auto parts […]

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Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017

Note: this article dates from 2017. For a more recent article click here. Our annual ecommerce automotive aftermarket industry size forecast for vehicle parts puts online retail sales at $8.89 billion in 2017, posting a 16% increase over 2016. Online Parts Sales Summary: …Ecommerce car parts sales are outpacing brick & mortar, will reach $8.9B […]

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VIO Big Data Shootout: Performance V8 Sedans

For our latest Vehicles in Operation (VIO) Big Data Shootout we put seven Euro and American premium performance sedans to the test: the Audi RS 7, BMW M5, Cadillac CTS-V, Chevrolet SS, Dodge Charger SRT Hellcat, and the Mercedes-Benz AMG E63 and S63. All of our contestants have powerful V8 engines, four doors and lots […]

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Big Data Shootout: Vehicles In Operation (VIO) Stats for New Mustang, Challenger and Camaro

Who’s winning the new vehicle registration race for late model muscle cars in 2016? We wanted to see which car had the most total new vehicle registrations, as well as the biggest increase or decrease for the first half of 2016 vs. 2015. Racers, start your big data engines! We pulled data from the Vehicles […]

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Automotive SEO Case Study: How We Grew Organic Traffic 30% in 30 Days

In this automotive SEO study we show you how organic traffic increased 30% in 30 days (read down to the bottom for the before/after stats). We’re always looking for better ways to use data to analyze and optimize for SEO, paid search or email marketing. Larry Kim’s blog post caught our eye on SEO strategies […]

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New Google SERP Format: Facts, Fiction and Rumors

With the recent changes to the Google search engine results page (SERP) for desktop and tablets, there are a lot of rumors and false information around the Internet, so we wanted to give automotive aftermarket advertisers some facts, informed opinions and our recommendations for your Google AdWords campaigns selling auto parts & accessories, or motorcycle […]

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Online Search for Motorcycle Parts & Accessories Growing From Mobile Traffic

Google has released their latest report on online search statistics for motorcycle parts and accessory (P&A) shoppers. Consistent with what we’re seeing for search stats for other categories, searches done on mobile devices are primarily responsible for growth (scroll down for your free copy of the full report, available as a PDF download). Total search […]

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Mobile Is Driving Online Tire & Wheel Search Growth

If you are looking for online search statistics for tires and related accessories, Google has released the latest stats for the tire market. Searches done on mobile devices are driving the rapid growth in tire, tire parts and wheel online search activity (scroll down to the bottom to download your own free copy of the […]

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Auto Parts Marketing: Online Parts Sales to Reach $7.4 Billion in 2016

Note: this article is from January 2016. For an updated forecast, click here for a more current article. How big is the automotive aftermarket industry? Ecommerce auto parts sales will narrow the gap with traditional brick and mortar retail sales in 2016, and reach $7.4 billion excluding auctions and used parts. Ecommerce auto parts sales […]