Entries by jonhedges

Vehicles in Operation (VIO) FAQs

Here are some questions we get a lot on our analysis and custom reporting of vehicle registration data. Note that we do not provide raw data, we only produce custom reporting that utilizes vehicles in operation (VIO) data. Q: How many cars are registered in the US? A: There are now over 276 million light-duty […]

Automotive Industry Trends: Light Trucks Outselling Automobiles

Light trucks in the US continue their upward growth, and are now beating cars by more than 2 to 1. Through April 2018, 3.69 million light trucks were sold in the US according to the Bureau of Economic Analysis, compared to 1.75 million automobiles. That’s a ratio of 2:1.1 in favor of light trucks. In […]

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Auto Parts Ecommerce Trend: Shoppers Searching for Manufacturer Websites

We reveal 7 facts why auto parts shoppers feel the need to search for manufacturer websites before making a purchase Enthusiast auto parts shoppers are actively searching for manufacturers’ websites before making a purchase, whether buying online or in a traditional brick & mortar retail store. It’s a growing trend, along with the overall growth […]

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Automotive Aftermarket Industry Trends: Digital Influence on Retail Auto Parts Sales

In one of the most important automotive aftermarket industry trends, digital influence is driving billions of dollars in retail sales and it’s not stopping. Our latest automotive aftermarket industry trends forecast shows that digital will influence nearly $152 billion in parts and accessory sales. That’s through all retail channels by 2021. This includes offline retail […]

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What To Expect From An Auto Parts SEO Company: A Guide

Are you looking for an auto parts SEO company for your parts website (manufacturer or retailer)? How do you know what you should expect in terms of experience, services and results? If you need SEO services, how do you know what to even ask a prospective search vendor? A lot of search agencies claim to […]

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5 Automotive Parts SEO Secrets Revealed

We’re going against our better judgement to publicly reveal some of our best secrets for auto parts SEO. As you may already know we do extensive testing and experimenting on what works best for SEO and we do our own case studies. Here, for the first time, are some of our best automotive parts SEO […]

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Online Parts Sales to Top $10 Billion in 2018

Annual automotive aftermarket trends forecast of auto parts ecommerce summary: • Auto parts ecommerce sales will break $10B for the first time, excluding auctions and used parts; a key automotive aftermarket industry trend for 2018. • Power of digital influence: Almost $138B in parts sales, through online/offline channels, are influenced by online activity. • Over […]

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Auto Parts & Accessories Manufacturers: Increase Your Sales and Build Your Brand

Auto parts manufacturers can increase sales through all channels of distribution, as well as build brand awareness, by building their online presence. We presented a webinar on this important marketing topic and the slide presentation is available below. Hedges & Company held an exclusive webinar in conjunction with Google, designed specifically for automotive aftermarket parts […]

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Drive Auto Parts Sales with Remarketing and Google Shopping

Free Webinar Presented by Google and Hedges & Company Sept. 20, 2017 Hedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories retailers selling parts online. It will also include new search trends and statistics from Google and from Hedges & […]

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Guide for Dealers: Automobile SEO Services are Different Than Auto Parts SEO

Automobile SEO services are significantly different than for auto parts. Shoppers search for parts differently than they search for automobiles. “Front of the house” marketing uses different search terms and a different path to purchase than “back of the house” marketing. Automobile SEO services for OEM replacement parts is different than marketing aftermarket performance parts […]

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Manufacturers: 3 Ways to Re-Tool Your Marketing for Today’s Digital Consumer

New market research on consumers’ car parts buying behavior shows 3 big marketing opportunities for manufacturers The growth of the Internet has opened the door for parts and accessories manufacturers to market direct-to-consumers (DTC) and that’s exactly what today’s digital savvy buyers want. New Hedges & Company research shows consumers are increasingly going to manufacturer […]

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SEO Case Study: Clickthrough Rate Influences Organic Rankings

There has been a debate among SEO pros over the past year or two about the importance of clickthrough rate (CTR) as a factor in organic rankings. In this SEO case study, you will see the results for two auto parts clients and the positive impact organic CTR has on keyword rankings. Our auto parts […]