Entries by admin

Google Shopping Feed Specifications: New Requirements For Auto Parts Images

If you use Google Shopping, you may have an email that says images are disapproved because of Google Shopping feed specifications. Maybe you received Google’s “risk of disapproval” email, followed by the “preemptively disapproved” email. Or, if you’re a distributor or manufacturer, maybe you have an email from one of your major resellers, along with […]

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Registered vehicles by state: fun facts

Looking at registered vehicles by state in the US we found some interesting things that you can use for your next trivia contest for categories like “registered vehicles by state” or “number of vehicles in US.” Most popular vehicle by state The most popular vehicle by state is a runaway victory for the Ford F-150. […]

Auto Parts SEO Technical Guide for Marketers

We put this auto parts SEO guide together because technical issues may prevent your auto parts site from ranked organically. For automotive SEO, content and inbound linking is critical but you also need a good technical foundation to build on for SEO success. Here is our guide to auto parts SEO covering technical issues such […]

Hedges & Company listed on Clutch As Top Auto Parts Internet Marketing Agency

The team here at Hedges & Company loves the motorsports and automotive aftermarket industries. We get to work [vicariously] with cars and trucks every day. That’s why our online marketing results make us different from other agencies—we love this stuff! We’re excited that our reputation of great results has shown up with our listings on […]

Vehicles in Operation (VIO) FAQs

Here are some questions we get a lot on our analysis and custom reporting of vehicle registration data. Note that we do not provide raw data, we only produce custom reporting that utilizes vehicles in operation (VIO) data. Q: How many cars are registered in the US? A: There are now about 280 million light-duty […]

Automotive Industry Trends: Light Trucks Outselling Automobiles

Light trucks in the US continue their upward growth, and are now beating cars by more than 2 to 1. Through April 2018, 3.69 million light trucks were sold in the US according to the Bureau of Economic Analysis, compared to 1.75 million automobiles. That’s a ratio of 2:1.1 in favor of light trucks. In […]

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Automotive Ecommerce Trends: Shoppers Searching for Manufacturer Websites

Auto parts eCommerce trends: Why auto parts shoppers search for manufacturer websites before making a purchase Here’s one of the most important automotive eCommerce trends. While consumers search for an automotive eCommerce website, they also actively search for manufacturer websites, too. Enthusiast auto parts shoppers actively search for manufacturers’ websites before making a purchase, whether […]

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Auto Parts Retail Industry Analysis: Digital Influence on Retail Auto Parts Sales

In auto parts retail industry analysis, we show how digital influence is driving billions of dollars in retail sales and it’s not stopping. Our latest automotive aftermarket industry trends forecast shows that digital influence affects nearly $152 billion in parts and accessory sales. That’s through all retail channels by 2021. This includes offline retail through […]

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What To Expect From An Auto Parts SEO Company: A Guide

Are you looking for an auto parts SEO company for your parts website (manufacturer or retailer)? How do you know what you should expect in terms of experience, services and results? If you need SEO services, how do you know what to even ask a prospective search vendor? A lot of search agencies claim to […]

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5 Automotive Parts SEO Secrets Revealed

We’re going against our better judgement to publicly reveal some of our best secrets for auto parts SEO. As you may already know we do extensive testing and experimenting on what works best for SEO and we do our own case studies. Here, for the first time, are some of our best automotive parts SEO […]

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Online Parts Sales to Top $10 Billion in 2018

Note: this article was published in April 2018. For an updated article published in January 2019 on the automotive eCommerce market please follow the link. Annual automotive aftermarket trends forecast of auto parts ecommerce summary: • Auto parts ecommerce sales will break $10B for the first time, excluding auctions and used parts; a key automotive […]

How to Market Your Auto Parts Store Online

How to start an online auto parts business Here are 6 tips on how to start an online automotive parts business, or even if you just want to grow your existing business. Auto parts is a fast-growing sector online, so it’s worth digging into marketing ideas. After all, online sales of parts is growing at […]