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Online Holiday Shopping Statistics 2018 vs 2019: Auto Parts & Accessories

The Christmas shopping season is coming so here are some 2018 and projected 2019 online holiday shopping statistics. As you plan your email marketing, SEO and paid search campaigns for auto parts, keep these online shopping days in mind. Selling auto parts for the holidays Can you sell auto parts and accessories for Christmas? Yes […]

Tesla Model 3 Demographics: Income, Age, Gender and More

Tesla Model 3 demographics: average income of a Model 3 owner Let’s start our Tesla Model 3 demographics analysis with average household income. A Tesla Model 3 owner household makes $128,140 per year. The Tesla Model S owner has an average household income of $153,313. Comparing that to the rest of the country, the median […]

New BMW Owner Demographics: Income, Age, Gender and More

We dug into our database of vehicle owners to pull new BMW owner demographics in 2019. Let’s jump right in! New BMW owner demographics: average income of a BMW owner The average household income of a new BMW car or SUV buyer in 2019 is $124,800 per year. To compare that to the US population, […]

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Automotive Industry Analysis: Online Automotive Ecommerce Market Size Will Be $12 Billion in 2019

Highlights from our annual automotive industry analysis: • Online automotive eCommerce market will pass $12B in 2019 in the U.S. Projected at $19B by 2022. • North American automotive eCommerce market nearly $16B in 2019, excluding auctions, used parts. • Digital influence: Automotive industry analysis shows $148B in parts sales influenced by online. Will grow […]

Tesla Owner Demographics: Income, Age, Gender and More

Curious about Tesla owner demographics, including Model S and Model X owners? Read on! (By the way, here’s the link if you’re looking for demographics on the Tesla Model 3). Tesla owner demographics: average income of a Tesla owner The average household income of a Tesla Model X owner is $143,177 per year. As a […]

We Bust 3 Myths About Selling Auto Parts During the Christmas Shopping Season

Can you sell auto parts online for the Christmas shopping season? The shopping season isn’t just about sweaters. We analyzed Google search trends over the past few years and bust some myths. Myth#1: Black Friday: the most important online shopping day of the year? This myth is definitely busted. Black Friday is important, but there […]

How Big Is the 2019 SEMA Show?

It’s a common question, how big is SEMA, so just how big is the 2019 SEMA Show? The SEMA Show is the aftermarket industry’s annual trade show in Las Vegas at the massive Las Vegas Convention Center and it’s hard to describe if you haven’t attended. It’s a four-day aftermarket industry event that brings in […]

Automotive SEO Services: A Guide

Automotive SEO services: does it really matter? Yes, automotive SEO services matter. Organic traffic is the #1 source of web traffic for the average automotive website in 2019. In 2019, the average automotive website receives 50% of total traffic from the organic channel (source: Hedges & Company and Google Analytics). This is followed by paid […]

SEO in the Automotive Industry: 2019 Trends

SEO in the automotive industry is changing significantly for 2019. Here we take a look at recent trends for automotive SEO services as well as PPC for auto dealers. All forms of marketing, not just SEO marketing, play a heightened role as the automobile industry struggles with recent flat sales. Even though 2018 was the […]

Pickup Truck Owner Demographics: Who Buys Pickup Trucks?

Here is some information on full-size pickup truck owner demographics from our automotive database. This article helps answer the question, “who buys pickup trucks?” in 2018. Demographics of pickup truck buyers vary a lot from make to make. Light trucks (and SUVs) absolutely dominate new vehicle sales in the U.S. right now. For every one […]