What is Programmatic Marketing?
Automotive MarketingHow programmatic marketing works in automotive: What is programmatic marketing? In the last decade, programmatic marketing shook up the marketing world in many industries. It's now available to the automotive aftermarket.It's a fundamental…
Types of Google Searches for Auto Parts and Accessories
Auto Aftermarket News & TrendsWhen marketing a website, it's important to understand the different types of Google searches, how search intent matters, and how consumers use these six types of search queries. These are the basic types of Google searches used to find automotive…
Automotive Industry Future Outlook: 2021-2024
Auto Aftermarket News & TrendsThe COVID-19 pandemic has changed the future of the automotive industry. We show the current situation and the future of the automotive industry, in just seven charts.We'll start by showing you the current impact of the pandemic on the auto…
Auto Parts eCommerce Market Share At $16 Billion in 2020
Auto Aftermarket News & Trends, Automotive Market Research, Automotive Marketing Auto parts eCommerce market share: transformational shift in 2020-2021 Note: Here's a link to a more recent article on auto parts industry growth and eCommerce projections.Trends in online shopping: automotive parts eCommerce revenue…
Conversion Rate Optimization Case Study: Automotive
Automotive MarketingData from our eCommerce conversion rate optimization case study shows that site speed is the most important factor affecting website conversion rate. We believe this case study is the most comprehensive analysis ever done on automotive websites. Conversion…
Auto Parts Chains Staging a Retail Comeback
Auto Aftermarket News & Trends, Automotive Market ResearchThe top auto parts chain stores appear to be staging a retail comeback during the coronavirus pandemic. The data includes weekly credit card transactions from AutoZone (NYSE: AZO), Advance Auto Parts (NYSE: AAP), O'Reilly Automotive (NASDAQ: ORLY) and NAPA Auto Parts (NYSE: GPC). These auto parts chains act as a bellwether for DIY activity as well as retail, two important [read more] ...
Automotive Direct Mail Marketing, Other Tips to Drive Shop Traffic
Automotive MarketingAutomotive direct mail marketing ideas Automotive direct mail marketing is one way to bring traffic into your parts store. Here are some auto shop direct mail ideas to use. These ideas apply to auto repair shops and automobile dealerships,…
Our Priorities in 2020 So Far
Auto Aftermarket News & TrendsWe were having fun on LinkedIn this week. Marketing guru/entrepreneur Larry Kim of chatbot company MobileMonkey posted a graph showing the relative importance of things in 2020.During this coronavirus crisis, we'll take any opportunity to…
Coronavirus impact on the amazing automotive aftermarket: Recessions, stock market crashes, unemployment
Auto Aftermarket News & Trends What's the coronavirus impact on the auto aftermarket? What is the COVID-19 and coronavirus impact on the auto aftermarket? Most economists seem to agree right now that we're probably heading into a recession. (This is written March 27, 2020.)…
Updated 7/28/20: Coronavirus and Automotive Aftermarket eCommerce News
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingNote: See related article, click here: Auto parts chain store sales trends. Aftermarket eCommerce maintaining big increase from 2019(July 28) Data shows the aftermarket eCommerce channel has a significant year-over-year (YoY) revenue…
