What is Programmatic Marketing?

Automotive Marketing
How programmatic marketing works in automotive: What is programmatic marketing? In the last decade, programmatic marketing shook up the marketing world in many industries. It's now available to the automotive aftermarket.It's a fundamental…
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Auto Parts Chains Staging a Retail Comeback

Auto Aftermarket News & Trends, Automotive Market Research
The top auto parts chain stores appear to be staging a retail comeback during the coronavirus pandemic. The data includes weekly credit card transactions from AutoZone (NYSE: AZO), Advance Auto Parts (NYSE: AAP), O'Reilly Automotive (NASDAQ: ORLY) and NAPA Auto Parts (NYSE: GPC). These auto parts chains act as a bellwether for DIY activity as well as retail, two important [read more] ...