Tesla Owner Demographics: Income, Age, Gender and More
Curious about Tesla owner demographics, including Model S, Model 3, Model X and Model Y owners? We have updated our statistics for 2025 below. (By the way, here’s the link if you’re looking for demographics on the Tesla Model 3).
Tesla owner demographics: average income dropped in 2025
The average household income of a new Tesla owner has dropped from $153,135 in 2018, to $150,015 in 2024, to $144,341 in 2025. It is dropping primarily from the demographics of Cybertruck owners, Model Y owners and Model X owners.
Cybertruck owners have an average household income of $150,640 in 2025. This is the first year we’ve been able to analyze Cybertruck owners.
New Model X owners in 2025 have an average income of $157,935, down from $161,898 in 2024, but still a huge increase from $146,623 in 2018.
New Model Y owners have an average of $145,909 in 2025, down from $152,912 per year in 2024.
New Model S owners in 2025 have an average income of $161,049 per year, up from $153,773 per year in 2024, which was again up slightly from 2018 when it was $151,096 per year.
As a comparison, the real median household income in the United States in 2022 was $77,719.1 (Full disclosure, we’re comparing two different things. If you’re confused about “average income” vs. “median income” just look here.) The real median household income for 2023 has not been published as of the writing of this article, but it will be close to 2022.
Note that geography matters with vehicle ownership and “average household income.” The average luxury car owner had an average income of around $100,000 (2014), but most Tesla owners are in California where the cost of living is higher than average. When Kantar Media TGI studied luxury car owners for the New York Times, the average income was about $100,000, but that average ranged from $83,891 to $155,548, by state!
This updated data for 2025 is pulled from a random universe of 176,000 Tesla owners of newer vehicles (2021-2025). This is to eliminate used Tesla owners from the study. The statistics we’re reporting here have a margin of error of +/-2.2%.
Tesla owner demographics: average age of a Tesla owner
Tesla owners are an older demographic, but Cybertruck and Model X owners are younger.
Our data shows that the median age of all new Tesla owners is 48 in 2025, the same as 2024. Tesla Model S owners are the oldest at 53 (down from 55 in 2024), then Model Y at 48 (up from 47 in 2024), then Cybertruck owners at 46, Model X at 45 (down from 50 in 2024) and Model 3 at 47 (down from 49).
The median age of the US population is about 39.2
These Model S numbers line up with a Teslarati survey from a few years ago. Our margin of error is +/-2.2%.
Tesla owner demographics: gender
We looked at the gender of current new Tesla owners, including Tesla Model S and Tesla Model X. Overall, Tesla owners skew 74% male.
Owners of the Model S have very slightly higher percentage of women owners in 2024. Women own 27% of Model S vehicles and men own 73%.
Model X is about the same, at 26% female, 74% male. The Model X is a gull-wing SUV (according to Tesla) or CUV (according to many in the automotive industry).
Model Y, about the same again. 27% female, 73% male.
Our numbers are based on a universe of 650 Tesla Model X owners, 628 Tesla Model S owners and 3157 Model Y owners where age was available.
There’s a comparison of male/female ownership of Tesla along with popular SUVs and CUVs over at Teslarati.
Tesla owners have high percentage of home ownership
Due to the high household income and older age of Tesla owners, this shouldn’t be too much of a surprise.
Based on a match to 8,435 Tesla owners that have home ownership data, 97% of current Tesla owners own their own home. That leaves only 3% of Tesla owners as home renters. That’s a huge swing from a few years ago when we saw 88%.
As a comparison, the percentage of Americans who own their own home has fluctuated between about 63% to 66% in recent years.3 That puts Tesla owners a full 31 points higher for home ownership than the general population.
The median value of a Tesla owner’s home is $525,154, a huge jump from 2019 when it was $348,167. In addition to home prices increasing in 2023, many Tesla owners are in areas where real estate values are high (California, for instance). Tesla owners appear to be well-off.
The median home value for a new Model X owner was much higher at $641,882. Model Y owners came in at $562,823.
Tesla owner political party affiliation
The political affiliation of Tesla owners is a hot topic in 2025. Sorry, but that information is not in our data. We’re not aware of a source for it, either. And given that the majority of Teslas have been owned for a few years, the current political climate probably hasn’t changed the political affiliations of Tesla owners much.
Other Tesla owner demographics
Tesla owners tend to not have children in the home. 70% of all current Tesla owners have no children at home, compared to 66% several years ago. That’s even higher for Tesla Model S owners, of which 73% have no children at home. We were able to identify children in the home from 14,518 owners.
The ethnicity of Tesla owners skews toward white in 2024, at 81%. Notably, that’s down from 87% a few years ago. Owners who identify with Hispanic ethnicity are at 11%, up from 8%. Asian owners are at 5%, up from 3%, while Black owners are unchanged at 2%. Other ethnicities make up about 1%.
Ethnicity data is pulled from 9,733 owners where ethnicity was reported.
Do Tesla owners really cause more accidents?
According to a recent study published by LendingTree, Tesla owners have the highest accident rate of 30 vehicle brands, with 23.54 accidents per 1,000 drivers. They got at this information by analyzing millions of insurance quotes. Only Tesla, Ram and Subaru owners had more than 20 accidents per 1,000 drivers.
Tesla Model 3 demographics
People interested in buying a Model 3 are younger than other Tesla owners according to Quantcast. Covering in-depth demographics of Tesla Model 3 requires its own article. To learn more about Tesla Model 3 demographics, click here.
Frequently asked questions about Tesla owners
Q: Who is the typical Tesla owner?
A: The typical Tesla owner is a white male, about 48 years old, who owns their home and has a high household income.
Q: What is the average income of a Tesla owner?
A: The average household income of a Tesla owner is about $144,0000.
Q: Which state has the most Tesla owners?
A: Most Tesla owners live in California.
Q: What is the most popular Tesla model?
A: The Model Y is the most popular Tesla model in the United States, followed by the Model 3.
Q: What’s the GVWR of a Tesla?
A: A 2024 Model S has a GVWR of 2,395 to 2,485 lbs.; GVWR for a Tesla Model X starts at 2,655 lbs.; GVWR for a Tesla Model Y starts at 5,302 lbs. Here’s an article with more information on GVWR classes.
Quoting this Tesla analysis
This article is copyrighted, but hey, it’s polite to share! This content is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License and can be distributed or quoted, with attribution given to Hedges & Company with a link to this article.
Note to the content folks at Statista: No, you may not copy this data and post it on your site behind a paywall.
Methodology used in the demographic analysis
This data comes from the master vehicle owner database of 175+ million vehicle owners, including large amounts of consumer-level data, which is overlaid on vehicle records. This gives us a great deal of accuracy when we pull and analyze demographic data, without having survey errors from self-reported data or other types of “sampling errors.” Most of the statistics cited on this analysis have a margin of error of +/-2.4% at a 95% confidence level.
Want more info? Read about the Tesla Cybertruck in our article on the most popular truck in America. We also have an article on Jeep® owner demographics.
1 Katherine Engel and Kirby G. Posey, U.S. Census Bureau, Income Household Income in States and Metropolitan Areas: 2023, U.S. Government Publishing Office, Washington, DC, September 2024
2 U.S. Census Bureau, Population and Housing Unit Tables, Washington, DC, July 2023
3 Robert R. Callis, U.S. Census Bureau, Rate of Homeownership Higher Than Before Pandemic in All Regions, Washington, DC, July 2023
