If you are looking for online search statistics for tires and related accessories, Google has released the latest stats for the tire market. Searches done on mobile devices are driving the rapid growth in tire, tire parts and wheel online search activity (scroll down to the bottom to download your own free copy of the full report). Overall search queries for tires grew 20% in the fourth quarter of 2015 from the previous year and although desktop search dropped 1%, mobile search grew by 42%.
Google research: Mobile is the key to growth in tire searches
If you sell tires or wheels online, it is critical that your website be mobile-friendly. If it isn’t, you can’t afford to wait any longer to have a responsive design website in 2016. Scroll down for a link to test your own site’s responsive design and see if it is mobile-friendly.
Google search terms vs. impressions: Mobile tire shoppers are selective
This AdWords report covers online search terms on Google for tires and tire parts, in the United States. Drilling down, overall queries grew 20% but impressions outpaced queries, posting a 26% growth rate. The average click through rate (CTR) for tires grew 9% from a year ago. Since the online tire shopper has a lot of buying options, and since search impressions are outgrowing clicks, it’s a great idea to test new keywords, audiences and new ads to maximize that CTR as well as maximize your ROI.
Looking at at the CTR vs. clicks in Google’s analysis, the average CTR for total tire searches increased 9% but the total number of clicks increased 37%. Total desktop clicks dropped 5% but at the same time mobile clicks doubled at 101%.
Test your own mobile site
It’s easy to do a quick test on your own website to see how it stacks up to mobile best practices. Copy your site’s URL and paste into this tool hosted by Google and you’ll get a free analysis.
What does Google AdWords cost per click (CPC)?
- In Q4 2015, tire advertisers paid an overall average of $0.92 CPC, with desktop CPC at $1.09 and mobile at $0.78.
- Tire search terms had an overall CPC decrease of 5% from a year ago.
- Desktop CPC increased only 4% but mobile devices had an overall CPC decrease of 4%.
Are you advertising effectively on Google?
Google is the largest single tire and wheel audience in the world. Any company selling to the tire and wheel market can reach millions of consumers right when they’re making buying or brand decisions. Plus, online advertising has the advantage of being 100% measurable, and extremely cost-effective when compared to traditional media including print, television or radio.
Free: download your own copy of the latest Google tire search trends report. This report is courtesy of Google AdWords and Hedges & Company, simply click on the link below, no registration is required. The 11 page PDF file is only 400KB and doesn’t take long to download.
Download your copy of the Google Tire Search Trends report
Google logo © 2016 Google Inc, all rights reserved. Google, Google Partners and the Google Logo are registered trademarks of Google, Inc. Hedges & Company is a Google Partner Agency, SEO company and paid search firm serving the tire, wheel and automotive aftermarket, based in Hudson, Ohio.