How to Calculate Customer Lifetime Value In Excel: Database Marketing Part 2
Automotive Market Research, Automotive MarketingIn this Part 2 article we'll show you how to calculate customer lifetime value in Excel (sometimes abbreviated as CLV, LTV or CLTV). Knowing CLV is essential for database marketing and using the formula in Excel is a relatively cheap and…
4 Ways to Increase Sales With Customer Retention Strategies | Database Marketing Part 1
Automotive Market Research, Automotive MarketingIf you're looking for ways to increase sales, here are four ideas that can increase sales from your existing customers. Sales from existing customers are much more profitable than sales from new customers and we'll show you why in this article.Marketing…
