How to Increase Your Digital Presence in the Automotive Industry and Who’s Doing it Right!
Auto Aftermarket News & Trends, Automotive MarketingAs people turn to more digital outlets to get information, it's important for companies to alter their marketing styles to meet the digital needs of consumers. The automotive industry is no exception; however, these companies need to approach…
The Millennial Impact on The Auto Industry: Ways Millennials Are Changing the Industry
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingNote: To get a true Generation Y/millennial impact on the automotive industry, our Gen-Y marketing intern, Brad, researched and wrote this article. It talks about millennial car preferences and dispels a lot of myths about marketing to the millennial…
How to Calculate Customer Lifetime Value In Excel: Database Marketing Part 2
Automotive Market Research, Automotive MarketingIn this Part 2 article we'll show you how to calculate customer lifetime value in Excel (sometimes abbreviated as CLV, LTV or CLTV). Knowing CLV is essential for database marketing and using the formula in Excel is a relatively cheap and…
4 Ways to Increase Sales With Customer Retention Strategies | Database Marketing Part 1
Automotive Market Research, Automotive MarketingIf you're looking for ways to increase sales, here are four ideas that can increase sales from your existing customers. Sales from existing customers are much more profitable than sales from new customers and we'll show you why in this article.Marketing…
Direct Mail Marketing or Email: Which is More Effective for Your Automotive Business?
Automotive MarketingFor years, marketers reached automotive consumers through direct mail marketing. Direct mail was an essential part of most automotive marketing campaigns. Due to the rise of email marketing, it has been falling through the cracks. Many automotive…
Automotive Mailing Lists vs. Vehicle Registration Data: Which Best Suits Your Needs?
Auto Aftermarket News & Trends, Automotive MarketingAutomotive mailing list data and vehicle registration data are two different types of data that are confused quite frequently. Both of these forms of data have a large significance when it comes to researching, marketing, and collecting data…
Auto Aftermarket SEO: How to Optimize Your Site For Six Main Types of Search
Automotive Market Research, Automotive MarketingAre you optimizing a website for auto aftermarket SEO (search engine optimization)? Even if you're trying to optimize your paid search campaign keywords, knowing how enthusiasts search online is important.Knowing these basic categories is…
Auto Parts SEO vs Paid Search Case Study #3
Automotive MarketingWe posted results of a case study on paid search for auto parts vs. search engine optimization (SEO) back in January, and we posted the results of one back in May, 2014.Here is another case study showing actual results before, during…
How to Have Free Advertising Campaigns For Your Brand: Here Are 3 Ideas to Try
Auto Aftermarket News & Trends, Automotive MarketingAuto parts manufacturers and resellers in the automotive aftermarket spend a lot of money to keep their brand in front of parts shoppers.Here are three ways to have a free brand advertising campaign when combined with paid search.If…
Paid Search vs SEO Case Study #2 for Auto Parts
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingPay per click (PPC) vs automotive SEO is an important combination for marketing. A common question in the auto parts industry is the PPC vs SEO debate: Whether both types of online marketing are necessary and if these marketing efforts detract…
