Why New Car Auto Sales Are Rising
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingWith monthly auto sales rising here are reasons for the continuing increase in automobile and light truck sales in the face of a weak economy.The auto industry tracks monthly unit sales as a seasonally adjusted annual rate (SAAR) figure,…
Purchase Frequency by Vehicle Owned
Auto Aftermarket News & Trends, Automotive Market ResearchHave you ever wondered how often enthusiasts tend to buy auto parts and accessories? We surveyed more than 2,500 enthusiasts to find out how often they purchase auto parts or accessories and arranged the information by what type of vehicle they…
Enthusiasts: Time Between Decision and Actual Purchase of Auto Parts & Accessories
Auto Aftermarket News & Trends, Automotive Market ResearchToday, we are going to look at some of our own auto parts market research to better understand how long it takes an enthusiast to actually purchase a product after they have made the decision to buy.As a part of our own syndicated Hedges…
Vehicles at the 2012 SEMA Show
Auto Aftermarket News & TrendsThe SEMA Show draws all kinds of different entities of the automotive sector, and with them they bring the best products, parts, facts and research they have. Perhaps the largest attractions at the show, however, are the custom vehicles. Here…
Vehicle Segment Trends by Region
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingJumpstart Automotive Group released a report on online car shopping trends by U.S. region, showing the top vehicle segments as well as the top shopping considerations. The company analyzed behaviors of automotive website users in 2012 "to draw…
Engine Block Buyers: Amount Spent Annually on Parts and Accessories
Auto Aftermarket News & Trends, Automotive Market ResearchHave you ever wondered exactly how much the automotive enthusiast spends on parts & accessories throughout the year? We surveyed enthusiasts who had recently bought or shopped for engine blocks to find out how much money they spend on an…
How Enthusiasts Decide Where to Buy
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingWelcome back to our blog. Today we'll take a look at how enthusiasts decide where to buy their engine components. This includes purchasing auto parts in retail stores, or purchasing online.We surveyed thousands of automotive enthusiasts about…
2 Things to Know About How Consumers Perceive Price
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingToday we'll give you a look at how consumers perceive prices when shopping according to Decode Implicit Marketing.How you present a price greatly affects if a consumer perceives the product as "expensive" or "cheap." Research shows that…
3 Things You Didn’t Know about 1994-2004 Mustang Owners
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingThe fourth generation Ford Mustang, also known as "SN-95," included styling from previous Mustangs and came with a 3.8 liter overhead valve V6 engine or a 4.6 liter single overhead camshaft V8. This generation included three alternate models:…
A Sign Auto Parts Retail Sales Are Slowing?
Auto Aftermarket News & Trends, Automotive MarketingToday's trend is a little concerning: the growth in auto parts sales is slowing down compared to the first half of 2012. This is important to watch as you plan your company's automotive aftermarket forecast for 2013. Auto parts trends 2012 Retail…
Grow Sales With New Products From the SEMA Show
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingWelcome back to the Hedges & Company blog, today we cover how to grow your sales with new products. We're introducing a new term for some of our readers, the New Product Ratio (NPR).The specialty auto parts industry thrives on new products…
Trend 16: 3 Things You Didn’t Know About 2008-2012 Honda Accord Owners
Auto Aftermarket News & Trends, Automotive Market ResearchThe Honda Accord became the first car from a Japanese manufacturer to be produced in the U.S. in 1982. Since then, it has been one of the best selling foreign models and is rated as one of the world's most reliable vehicles. The eighth generation…
