Trend 55: The Top 5 Online Holiday Sales Days

Today we will give you a look at the biggest d66 aftermarket trends and factsays in online holiday shopping during 2011. Mondays shortly after Thanksgiving are the biggest days of online shopping and here are the top days for eCommerce according to comScore, a company that tracks online sales metrics.

1). Monday, Nov. 28, known as Cyber Monday, tops comScore Inc.’s list of top 2011 holiday season shopping days with $1.25 billion in online sales (this year it’s Monday, Nov. 26, 2012).
2). Monday, Dec. 5, only a week after Cyber Monday, comes in second with $1.18 billion in online sales (this year it’s Monday, Dec. 3, 2012).
3). Monday, Dec. 12, known as Green Monday, had $1.13 billion in total online sales in 2011 (this year it’s Monday, Dec. 10, 2012).
4). Tuesday, Nov. 29, the day after Cyber Monday, came up with $1.12 billion in online sales (this year it’s Tuesday, Nov. 27, 2012).
5). Tuesday, Dec. 6 had $1.11 billion in online sales (this year it’s Tuesday, Dec. 4, 2012).

Keep these dates in mind as Christmas approaches this year, and align your PPC planning, email marketing and promotions accordingly.

Stop back in tomorrow to see Trend 54: 3 things you didn’t know about 2010-2013 Camaro owners.

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5 Responses to Trend 55: The Top 5 Online Holiday Sales Days

  1. Alice on September 21, 2012 at 5:45 am

    These are great points to bring up. Thanks for the post.

  2. Cher on September 18, 2012 at 12:14 am

    That’s a good post.

  3. Douglas on September 5, 2012 at 9:01 am

    Question…you’re showing the dates for this coming season…are these days consistent year to year, like if Dec. 12 was 3rd biggest day last year does that mean Dec. 10 will be 3rd biggest in 2012?

    • hedgesandcompany on September 5, 2012 at 9:25 am

      These dates are fairly consistent for online shopping year to year, but can vary. For example, Green Monday was the third largest day in 2011 but was the second largest in 2010 and fifth in 2009. Cyber Monday will likely remain as the biggest day. For purposes of planning holiday email and online promotions, the rank order of these days is not as important as being prepared for all of them. Best of luck this holiday online season.

  4. Steve on September 5, 2012 at 8:44 am

    Wow, this is exactly what we were just looking for. We had a meeting yesterday to start planning our November and December email schedules. Thanks for posting.

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