Today we will give you a look at the biggest days in online holiday shopping during 2011. Mondays shortly after Thanksgiving are the biggest days of online shopping and here are the top days for eCommerce according to comScore, a company that tracks online sales metrics.
1). Monday, Nov. 28, known as Cyber Monday, tops comScore Inc.’s list of top 2011 holiday season shopping days with $1.25 billion in online sales (this year it’s Monday, Nov. 26, 2012).
2). Monday, Dec. 5, only a week after Cyber Monday, comes in second with $1.18 billion in online sales (this year it’s Monday, Dec. 3, 2012).
3). Monday, Dec. 12, known as Green Monday, had $1.13 billion in total online sales in 2011 (this year it’s Monday, Dec. 10, 2012).
4). Tuesday, Nov. 29, the day after Cyber Monday, came up with $1.12 billion in online sales (this year it’s Tuesday, Nov. 27, 2012).
5). Tuesday, Dec. 6 had $1.11 billion in online sales (this year it’s Tuesday, Dec. 4, 2012).
Keep these dates in mind as Christmas approaches this year, and align your PPC planning, email marketing and promotions accordingly.
Stop back in tomorrow to see Trend 54: 3 things you didn’t know about 2010-2013 Camaro owners.