3 Intake Manifold Brands With Highest Brand Awareness
Auto Aftermarket News & Trends, Automotive Market Research, Automotive Marketing Here's a look at top intake manifold brands most recognized by consumers. Brand awareness is a very important metric for any aftermarket brand. Results are based on our surveys to over 3,000 automotive enthusiasts who had shopped for or purchased…
4 Ways to Increase Email Effectiveness
Automotive MarketingHere are a few tips on how to increase your email marketing effectiveness.1). Segment your emails. Know who your auto parts customers are, and what appeals to them. Instead of sending the same email to your entire list, consider breaking them…
Facts About Amazon and eBay Automotive Market Share
Auto Aftermarket News & Trends, Automotive Market ResearchToday we'll cover the trend of sales of auto parts and accessories (called "P&A") through Amazon.com and eBay Motors and their market share.Combined, these two online giants represented a whopping $3.5 billion in sales of auto parts and…
5 Secrets About Social Media and The Auto Parts Buying Process
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingFacebook, Twitter and other social media sites play a huge role in the everyday lives of millions, but do they influence the buying decisions of automotive enthusiasts and automotive DIY consumers? Here are some facts to keep in mind.1). Enthusiasts…
2 Things to Know About 2012 Auto Parts Sales
Auto Aftermarket News & Trends, Automotive Market ResearchToday we look at the aftermarket trend of retail sales of auto parts and accessories for the first half of 2012. Our preliminary 2011 forecast put the entire industry up 4.5% over 2010 and it came in at 5%. Here are two things you should know…
3 Things You Didn’t Know About 2005-2013 Mustang Owners
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingToday we're unveiling three things you didn't know about 2005-2013 Mustang owner demographics, one of the most important vehicles in our industry. The fifth generation, or S197 platform, Mustang market is a large and healthy segment for…
2 Things to Know About Online Sales of Auto Parts in 2012
Auto Aftermarket News & Trends, Automotive Market Research(Note: a more current post covering online sales of auto parts for 2015 is here).For our first automotive aftermarket trend, we look at two things you need to know about online retail sales of auto parts in 2012.1). Retail brick and mortar…
Hedges & Company to Reveal 66 New Aftermarket Trends in 66 Days Leading to SEMA/AAPEX
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingHedges & Company will be counting down to the 2012 SEMA and AAPEX shows by revealing 66 new aftermarket automotive trends and facts in 66 days, starting on Saturday, August 25.Our market research staff has identified new trends, facts…
