• Twitter
  • Youtube
  • LinkedIn
  • Pinterest
  • Facebook
premier google partner agency microsoft partner advertising agency(234) 380-1650 Contact Us
Hedges & Company
  • Our Work
    • Case Studies
    • Blog Articles
    • About Us
    • Results
  • Digital Marketing
    • Digital Marketing Overview
    • Pay Per Click PPC
    • SEO Plans
    • Programmatic Advertising
    • Website Audit
    • Results
  • Research
    • Automotive Market Research
    • Vehicle Registration Statistics
    • Vehicle Registration FAQs
  • Mailing Lists
    • Automotive Mailing Lists
    • Buy a Motorcycle Mailing List
    • Automotive B2B Lists
    • Automotive SIC, NAICS Codes
    • Mailing List FAQs
    • Mailing Lists >
      • BMW Owners Mailing List
      • Camaro Mailing List
      • Corvette Owners List
      • Electric Car Companies and Hybrid EV Lists for Direct Mail
      • Ford F-Truck Mailing List
      • Ford Mustang List
      • Harley-Davidson Mailing List
      • Jeep Owners Mailing List
      • Volkswagen Audi Recall List
      • Dodge Chrysler Jeep Recall List
      • Kia Recall List
  • Email Services
    • Email Prospecting
    • Email Lists
  • Careers
  • Menu Menu

Ideas For The Best Email Marketing Subject Lines

Aftermarket Analysis, Market Research, Marketing Articles
0
(0)

best email subject linesEmail marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate.

Why is this so important? Let’s say in a year you send 100,000 emails. Improving your open rate from 15% to the industry average of just over 19% means over a year’s time your messages are seen by 4,000 more sets of eyeballs.

Clearly the entire email message is important, but the first few words of the subject line, the overall approach and the call to action are just a few of the key factors that must be tested to ensure email marketing success (we’ll look at time of day or day of week in a future article). Within each of those categories the open rate and click-through rate must be tracked. An important email marketing tip to remember is that open rates and click-through rates do not always have a direct correlation. An email may have a high open rate but have a low click-through rate, and conversely a low view rate can have a high click-through rate. The content of the email is the greatest influence on the click-through rate but a deceiving or irrelevant subject line can penalize your click-through rate.

There are many different types of messages, or offers, that subject lines convey but most fall into one of the following categories:
General (informational);
Price (discount);
Gift (for purchase, etc);
Exclusivity (offer only available to select group); or
Limited Time (offer has expiration date).

Exclusive and Price offers generally do well because the call-to-action involves either savings or an appeal to the customer’s individuality and importance as a customer. When using a gift offer, it is important that the gift be valuable enough to elicit a response.

Conventional wisdom has said shorter subject lines are better. However, it can be difficult to get a message across while trying to minimize words. Hedges & Company’s automotive marketing research shows that the 8 to 10 word range is the “sweet spot” for conveying a message and attaining a high open rate. Shorter subject lines did not guarantee a high view rate.

Email etiquette will also have an impact on email marketing success. Avoid using “spammy” keywords that may send your email to the junk email folder (although it is important to note that once you have built a good online reputation you can use words like “free” without going to the junk folder). Use words and phrases that will clearly identify the email’s purpose to the receiver. Also avoid misleading or unnecessarily dramatic subject lines because they will cause the receivers to ignore or block your messages in the future. Email marketing is all about reputation and you don’t want to sacrifice a short-term gain for a long-term loss of trust or reputation.

To learn about our new email marketing system that integrates with the sender’s social media accounts including Facebook, Twitter and LinkedIn, click here. Our page on email marketing will open in a new browser window.

Home page
Ideas For The Best Email Marketing Subject Lines was last modified: September 3rd, 2010 by admin

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

Since you thought this post was useful...

Follow us on social media!

We are sorry that this post wasn't useful for you!

Let us improve this post!

Tell us how we can improve this post?

September 3, 2010/by admin
Tags: Automotive Aftermarket, Email Marketing, SEMA, Social Media
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

Hedges & Company blog

BLOG HOME

Driven by results.
Powered by knowledge.

Blog Categories

  • Aftermarket Analysis (129)
  • Market Research (105)
  • Marketing Articles (113)

Our Latest Articles

  • In With Audience Buying, Out With Media Buying. In With Audience Planning, Out With Media PlanningJanuary 21, 2021 - 4:25 pm
  • Automotive Email Marketing Trends 2021January 14, 2021 - 4:11 pm
  • What is Programmatic Marketing?December 18, 2020 - 2:00 pm

Location

Hedges & Company
5603 Darrow Road, Suite 100
Hudson OH 44236-5015
(234) 380-1650
Hours: 8:30am-5:00pm EST Mon.-Fri.
All company names, brand names, trademarks and logos are the property of their respective owners. BuyerZoom™ and BrandZoom™ are trademarks of Hedges & Company. Copyright 2021 Hedges & Company.

Our Services

  • Digital Marketing
  • Research
  • Mailing Lists
  • Email Services
  • Vehicle Recall Lists
  • In-Market Lists
  • Automotive Direct Mail Advertising

About Us

  • About Us
  • Our Team
  • Careers
  • Case Studies
  • News
  • Privacy & Legal

Our Blog

  • Blog Home Page
  • Aftermarket Trends & Analysis
  • Automotive Market Research
  • Aftermarket Marketing Articles
Hedges & Company Principals To Speak at SEMA Show Why Was This Recession Different? It Was the Double-Dip In Auto Parts Sales
Scroll to top
Fast Quote


    Search Engine Optimization (SEO) on Google or BingPaid Search (PPC) on Google or BingDisplay ads & banner adsEmail marketingGoogle ShoppingNot sure (You can describe what you need at the bottom of the page)


    Immediate! Please get back to me right awayWithin a month1 or 2 monthsJust gathering information for now


    Not being managed, or not doing online marketingManaging in-houseOutside agency


    Having positive ROI: sales vs. budgetIncreasing traffic to my websiteIncreasing brand awarenessCompeting with Amazon or eBayOther (please explain below)


    $5,000 or less$5,000 to $7,500$7,500 to $10,000$10,000 or more

    This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions.

    Website Audit


      Website SEO AuditDigital Marketing Audit


      Immediate! Please get back to me right awayWithin a month1 or 2 monthsJust gathering information for now

      This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions.

      SEO Quote


        Base SEO PlanSEO Leader Plan


        Immediate! Please get back to me right awayWithin a month1 or 2 monthsJust gathering information for now

        This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions.

        Mailing List Quote


          Postal listEmail listOnline digital audience

          This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions.

          Paid Search


            Google Shopping PlanBasic Paid Search PlaneCommerce LeaderNative or Programmatic Advertising


            Immediate! Please get back to me right awayWithin a month1 or 2 monthsJust gathering information for now

            This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions.