GMROI Formula to Calculate Gross Profit Margin Return on Investment
Automotive MarketingLearn to calculate GMROI (Gross Margin Return on Investment) in Excel. It's an important tool we've used for nearly two decades of strategic consulting for clients. GMROI definition: GMROI (Gross Margin Return on Investment) evaluates profitability…
Stages of Business Growth: Learn the Growth Stages of a Company
Automotive MarketingStages of business growth for strategic planning If you're doing strategic planning, the stages of business growth tend to be similar for many growing businesses. As a business grows, it goes through distinct stages of growth. These stages…
How An Increase in Sale Price or Decrease in Sale Price Affects Gross Profit vs. Unit Sales
Automotive MarketingCalculate the impact of price increase on gross profit New bonus: Calculate a percentage increase or decrease in Excel, just scroll down to download your own Microsoft Excel workbook with the formulas for a price increase/price decrease and…
Rule of Three Business Examples
Automotive Market Research, Automotive MarketingWhat's the Rule of 3 in marketing? Here are Rule of Three business examples. The Rule of Three explains why some companies thrive and dominate their market segment, only to later become an afterthought. Market dynamics and the Rule of Three…
Learn How To Do 80/20 Analysis in Excel to Analyze your Business
Automotive MarketingLearn how to do an 80/20 analysis in Excel, and use the 80-20 principle to manage your business, reduce costs and increase your profits.You've probably heard about Pareto's Law or the 80-20 principle. Although...most people only understand…
Why Was The Great Recession Different? It Was the Double-Dip In Auto Parts Sales
Auto Aftermarket News & TrendsWhen looking at the auto parts retail segment of the economy, the Great Recession not only lasted longer than previous recessions, but our market research shows auto parts retail sales also had a double-dip. For all the talk in the news media…
Ideas For The Best Email Marketing Subject Lines
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingEmail marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate.Why is this so important? Let's say in a year you send 100,000…
Hedges & Company Principals To Speak at SEMA Show
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingTuesday, November 2 at 11:00 am, Julie Hedges, President of Hedges & Company, will speak about the SEMA Financial Benchmarking program in room N259 at the Las Vegas Convention Center. How does your business compare? The SEMA Financial Benchmarking…