|Auto Parts SEO Company Services||Base SEO Plan||SEO Leader|
|Click or call us (234) 380-1650 today|
|Monthly optimization level||12 hours SEO optimization/month||25 hours SEO optimization/month|
|Auto parts SEO strategic planning with client|
|Auto parts SEO, optimized for Google and Bing|
|Follow SEO best practices for automotive parts & accessories|
|Set up and monitor Google Search Console|
|Set up and monitor Bing Webmaster Tools|
|Google Analytics linked to Google Search Console|
|Continuous competitor keyword and search analysis|
|Optimization of website page titles|
|Optimization of meta descriptions|
|Optimization of on-page content and product descriptions|
|Continual submission of optimized pages to Google & Bing|
|Google RankBrain prioritization|
|Blog post content development|
|Manage WordPress or WebShopManager blog including tags and categories|
|Add JSON-LD code or other schema to website for SEO and local search|
|Bi-weekly or monthly reporting on account performance and ROI|
|Monthly conference call with your Hedges Account Team|
|Social postings in Facebook, Instagram, Pinterest or Twitter|
|Optimize & manage Twitter, Facebook or Pinterest profile pages|
|Website conversion analysis and optimization|
|Natural inbound link building|
Automotive SEO companies vs. search agencies that work in any industry…see the important differences:
Automotive SEO is a different process in our industry than it is for other retailers or manufacturers because of the unique differences in our industry’s products and our industry’s consumers. Here’s a handy comparison of typical search engine optimization activities we think are important to growing your sales if you’re in the auto parts business. Keep this comparison in mind when talking to any digital agency that specializes in organic search.
|Automotive online Marketing Activity||Automotive SEO Company||Non-Automotive Generalized SEO Company|
|Understanding “long tail” auto parts SEO terms, which are search phrases using 3 or more words) (See our article on long tail search for more information.)||Auto parts and accessory consumers typically use long tail (3 or more) search terms, including year, make, or model combinations, vehicle submodel, or part type or function, etc. Examples: “2014 Mustang exhaust system” or “Cummins diesel turbo EGR.”||Generalized companies without automotive experience, that try to work in many different industries, may not understand the value of long tail searches, may not understand the differences in long tail phrases. Or they may not understand differences between generations of car/truck models with different engines or chassis codes.|
|Being found organically for part numbers including long complex OEM part numbers:||Today’s research-obsessed consumers often know the specific part number they’re looking for. Part number searches are searches with high purchase intent. These searches are often modified by brand terms of the manufacturer.||Conventional search agencies aren’t likely to understand how consumers search for manufacturer part numbers or crossover part numbers in organic search.|
|Understanding the latest automotive trends, especially new automotive products, important for automotive SEO companies:||Understanding the latest industry trends and new products is important when strategically planning an online campaign. We attend the SEMA Show, AAPEX and the PRI Show every year and have our finger on the pulse of the automotive aftermarket.||Non-automotive search companies aren’t aware of trends in the automotive parts aftermarket, and probably don’t qualify to get into the trade shows either.|
Automotive SEO strategies: building compelling site content vs. building inbound links
When discussing automotive SEO, we sometimes get asked is it better to focus on creating inbound links to improve auto parts rankings, or is it better to optimize organically by building unique and usable content? Or maybe it is a combination of both?
Good, engaging content that provides useful information to the customer is what tends to rank highest organically. In other words, build pages for the reader, not for Google. And engaging content is a requirement for any effective link building campaign.
Relying on inbound links that aren’t built naturally—or worse, paid inbound links—is a good way to have your site penalized by Google, resulting in a drop in your organic rankings. For solid SEO that won’t backfire on you, we put a priority on your website and your site structure (making sure it is correct with tags, for example). We like to verify that image alt tags are present and correctly optimized. We also like to make sure Google Search Console and Bing Webmaster Tools accounts are set up.
And, most importantly, we make sure the page educates the consumer with well-thought-out, engaging automotive content.
Automotive SEO reinforced with market research
We’re often asked about our market research background. To us, it’s important to base decisions on facts and data, not opinions. Most of what we do is based on our knowledge of enthusiast shopping and browsing behavior. We’ve surveyed over 500,000 race fans, car and truck enthusiasts, and hard parts buyers over the past few years. Plus, we do extensive keyword research for each individual client.
All of this helps us create a cost-effective approach to providing superior services to our clients.
If you actually got this far down on the page, maybe we should talk about helping you sell auto parts online! Thanks for your interest and sticking with us down this long page, and if you need more information please give us a call.
And finally, please watch this helpful video with Maile Ohye when she was at Google on how to hire an SEO agency: