Automotive SEO Services

We’re an automotive SEO company for manufacturers and parts retailers. If you need auto parts SEO, we can help.

If you need automotive SEO services, we’re different from other companies you may be looking at. We’re automotive SEO experts and have been helping clients since 2004.

Need automotive SEO services for your parts website?

car automotive seo Automotive SEO services done in-house by “car people” from the automotive industry!
Members of SEMA, CAN and the AutoCare Association.
Regular reporting on automotive SEO services and scheduled client meetings.
Optimization for auto parts websites with a focus on sales and ROI.
SEO strategies based on year/make/model fitment, part type or function, enthusiast words and part numbers.
Experience with the website platforms commonly used to sell automotive products (please scroll down).

Automotive industry marketing experts

automotive seo team at semaWe specialize in the automotive aftermarket, OEM parts and powersports industries. We base our automotive search engine optimization on our own automotive SEO case studies, research and testing, not guesswork.

You get a strategic marketing partner with Hedges & Company. We advise you on best practices for automotive SEO services, as well as what to expect for 2021 and beyond. Our automotive aftermarket industry trends forecasts are well-known and picked up by news organizations and trade associations.

We include specialized strategies such as improving your clickthrough rates, adding extensible schemas and structured data, social media marketing for natural inbound link building, monitoring your competitors, and more. Our SEO services for automotive sites are effective because we discover new opportunities for your website.

Finally, we understand automotive internet marketing and how consumers shop for automotive products. The automotive products buying process is non-linear. Consumers search for automotive products in different ways along the Road to Purchase, as they do their online research. Consumers use part type search, year, make, model or submodel search, part function search, part symptom search, part number/brand search and informational/how-to search.

Top SEO services according to DesignRush, and Expertise

best SEO agencies DesignRushWe’re named one of the best SEO companies and automotive agencies by DesignRush, a B2B marketplace that connects advertisers with digital agencies around the world. They classify agencies by services offered and by industries served. DesignRush verifies agency reviews that appear on their site. Our rating on DesignRush is a 4.8 out of 5. We do not pay DesignRush for a rating.

Best automotive SEO ExpertsWe are also one of the top SEO agencies according to Expertise, with an “A” rating. Expertise is a website that lists service providers in a wide variety of business services and provides ratings to potential customers. We do not pay Expertise for a rating.

We have a 4.5 star rating on, a review site for B2B services, that conducts one-on-one phone interviews with verified reviewers. They rate over 150,000 companies that provide marketing services including SEO services, app development, web development and IT services. We do not pay for a rating.

Our automotive strategy

We’re big believers in optimizing websites relying on E-A-T and EAST.

What is automotive SEO? Today you need to consider E-A-T, EAST and Page Experience. It's not just about keywords anymore.E-A-T stands for Expertise, Authority and Trustworthiness. This is an important automotive SEO ranking signal and a Google algorithm.

We prefer to build engaging content based on our EAST acronym, which stands for Engagement, Answers, Solutions and Topics.

We optimize your site for people searching for specific topics, products or services. That’s because Google ranks pages for Page Quality (PQ) by evaluating the Main Content (MC) of a page. We want the MC to provide answers and solutions to topics, and we want it to be engaging so it turns into a sale.

Fast Automotive SEO Quote

We work with these web platforms, automotive parts data providers and automotive data formats

Magento ecommerce platform
WordPress platform
web shop manager auto parts
revolution parts ecommerce platform
etool developers auto parts websites
Woocommerce for WordPress
BigCommerce web platform
Shopify ecommerce web platform
PIES auto parts data standard
ACES auto parts data standard
dci auto parts data
sema data coop parts data seo
PartsHub auto parts data

We’re experts at optimizing automotive sites built on any automotive eCommerce platform including Web Shop Manager or eTool Developers; OEM automotive sites built on RevolutionParts, and automotive sites built on Magento, Shopify, BigCommerce, WordPress and WooCommerce.

Automotive SEO Company ServicesBase Auto SEO PlanAutomotive SEO Leader
Click or call us (234) 380-1650 today

Monthly optimization level12 hours SEO optimization/month25 hours SEO optimization/month
Automotive SEO strategic planning with client
Automotive SEO, optimized for Google and Bing
Follow SEO best practices for automotive parts & accessories including year/make/model searches
Set up and monitor Google Search Console
Set up and monitor Bing Webmaster Tools
Google Analytics linked to Google Search Console
Continuous competitor keyword and search analysis
Optimization of website page titles
Optimization of meta descriptions
Optimization of on-page content and product descriptions
Continual submission of optimized pages to Google & Bing
Add JSON-LD code or other schema/microdata to website for SEO and local search
Bi-weekly or monthly reporting on account performance and ROI
Monthly conference call with your Hedges Account Team
Strategies for topics and user engagement (formerly just Google RankBrain prioritization) as well as Google’s E.A.T. algorithm (Expertise, Authority and Trust)
Blog post topic research and content development including automotive search terms, fitment search and part number search
Manage WordPress, WebShopManager or other platform blog, including content creation, tags and categories
Social postings in Facebook, Instagram, Pinterest or Twitter
Optimize & manage Twitter, Facebook or Pinterest profile pages
Website conversion rate optimization (CRO)
Natural inbound link building

We want to help grow your sales of automotive products

Your automotive SEO account starts with a kick-off call and strategic planning discussion with your new team. Your business and your goals are unique, and it’s our job to understand them. It’s also our job to turn that into an automotive SEO action plan. In 2021, automotive internet marketing is about topics, solutions and user engagement. It’s about creating unique, useful content for your customers to find.

We give your automotive website an extensive analysis of automotive keywords because we want to know how your site is found organically. We analyze which automotive keywords bring the most qualified shoppers and which keywords work for your competitors. We look at the overall competitive landscape to find opportunities for your site to rank.

Experts at automotive and repair shop SEO strategies

Please scroll down to the table below to learn about our automotive SEO marketing approach and methods. It gives you a quick look at why it’s important to know the aftermarket industry to optimize any site. It also shows why we’re so different from other SEO companies.

In the aftermarket, online marketing is critical to reach today’s shoppers

More than 4 out of 5 automotive enthusiasts begin their search online using Google, Bing and Yahoo. That’s what makes automotive SEO so important!
Consumers are constantly connected: they move effortlessly from computer to tablet to phone and your Internet marketing should, too.
Enthusiasts use the Internet to research products and make decisions on where to buy, as well as which brand to buy.
Internet marketing benefits manufacturers as much as it does retailers. Manufacturers can control their own branding message with SEO.

Automotive SEO company to help you sell more products and accessories online

Sell automotive products? We can create effective organic search campaigns to drive more sales to your website. You can reach buyers while they’re shopping and making buying and brand decisions. It’s important to develop page content in the context of what consumers are searching for, so we pay close attention to long tail keywords, like part type or make, model and year. You’ve probably heard “content is king” but context of a search is a close second (maybe context is the queen?). You’ll want your product pages to show up for searches with a high purchase intent.

SEO for automotive products manufacturers

Reach shoppers making buying decisions by using effective organic search marketing and sell direct or send them to your dealers. More than half of all auto parts & accessories buyers visit manufacturer websites to conduct their own research before buying a product. Bring your new products to market quickly and create consumer demand and pull-through sales. Online marketing lets you take control of your brand.

Our SEO services are not verified or endorsed by Google

We’re a Premier Google Partner agency and we’re required to give you that disclaimer to make it clear that paid search services and SEO services are completely different things.

We’re an automotive SEO company for automotive products manufacturers, not just retailers:

Aftermarket products manufacturers: even if you don’t sell online, you should be visible online. Nine out of 10 aftermarket products buyers do their part and brand research online before buying, even if they’re going to buy in a retail store.

Today’s aftermarket products buyers are obsessed with pre-purchase research. It’s critical for your website to be found online. We want to earn your business and become your automotive SEO partner!

Automotive SEO companies vs. search agencies that work in any industry…see the important differences:

Automotive SEO is a different process in our industry than it is for other retailers or manufacturers because of the unique differences in our industry’s products and our industry’s consumers. Here’s a handy comparison of typical search engine optimization activities we think are important to growing your sales if you’re in the auto parts business. Keep this comparison in mind when talking to any digital agency that specializes in organic search.

Consumer ActivityAutomotive SEO CompanyNon-Automotive Generalized SEO Company
Understanding the latest automotive search trends, especially new automotive products, important for automotive SEO companiesUnderstanding the latest industry trends and new products is important when strategically planning an online campaign. We attend the SEMA Show, AAPEX and the PRI Show every year and have our finger on the pulse of the automotive aftermarket.Non-automotive search companies aren’t aware of trends in the automotive parts aftermarket, and probably don’t qualify to get into the trade shows either.
Understanding “long tail” automotive SEO terms (search phrases using 3 or more words). These are typically searches with make, year or model, or engine type, or other automotive-type termsAuto parts and accessory consumers typically use specific search patterns. This includes year, make, or model, submodel, part type or part function. Examples: “2014 Mustang exhaust system” or “Cummins diesel turbo EGR.”Generalized companies that work in many different industries usually don’t understand how consumers search. Or they may not understand differences between generations of car/truck models with different engines or chassis codes.
Being found organically for part numbers including complex OEM part numbersToday’s research-obsessed consumers often know the specific part number they’re looking for. Part number searches are searches with high purchase intent.Conventional search agencies aren’t likely to understand how consumers search for manufacturer part numbers or crossover part numbers in organic search.

SEO: building compelling site content vs. building inbound links

When discussing automotive SEO, we sometimes get asked is it better to focus on creating inbound links to improve auto parts rankings, or is it better to optimize organically by building unique and usable content? Or maybe it is a combination of both?

Good, engaging content that provides useful information to the customer is what tends to rank highest organically. In other words, build pages for the reader, not for Google. And engaging content is a requirement for any effective link building campaign.

Relying on inbound links that aren’t built naturally—or worse, paid inbound links—is a good way to have your site penalized by Google, resulting in a drop in your organic rankings. For solid SEO that won’t backfire on you, we put a priority on your website and your site structure (making sure it is correct with tags, for example). We like to verify that image alt tags are present and correctly optimized. We also like to make sure Google Search Console and Bing Webmaster Tools accounts are set up.

And, most importantly, we make sure the page educates the consumer with well-thought-out, engaging automotive content.

Automotive SEO services reinforced with market research

We’re often asked about our market research background. To us, it’s important to base decisions on facts and data, not opinions. Most of what we do is based on our knowledge of enthusiast shopping and browsing behavior. We’ve surveyed over 500,000 race fans, car and truck enthusiasts, and hard parts buyers over the past few years. Plus, we do extensive keyword research for each individual client.

All of this helps us create a cost-effective approach to providing superior services to our clients.

If you actually got this far down on the page, maybe we should talk about helping you sell auto parts online! Thanks for your interest and sticking with us down this long page, and if you need more information please give us a call.

About our experience as an automotive SEO company

Hedges & Company was started in 2004, but our experience in online marketing dates back to the 1990s. Our team has been working with online marketing in the automotive aftermarket longer than anyone else we can think of. In fact, one of the largest automotive websites today was started by one of our agency principals back in the 1990s.

We’ve worked with many of the top brands in the aftermarket improving their SEO results. We’d love to be your automotive SEO company.