Looking at auto parts SEO companies?

Our automotive SEO services are different:
First, your online marketing will be worry-free because we are experts in automotive SEO. The automotive aftermarket is all we do. We base our services on our own case studies, research and testing, not guesswork.
Second, you get a strategic marketing partner with Hedges & Company. We’ll advise you on trends and best practices in the automotive aftermarket and online marketing.
Third, you get relentless work discovering SEO opportunities for your website. We include very specialized strategies such as improving your clickthrough rates, adding extensible schemas and structured data, social media marketing for natural inbound link building, monitoring your competitive organic landscape, and more!
Finally, we understand the auto parts Road to Purchase for consumers shopping for automotive parts & accessories. The parts buying process is non-linear. Consumers search for products in different ways along the Road to Purchase as they do their online research and use part type searches, year, make, model or submodel searches, part function searches, part symptom searches, and part number/brand searches.

Automotive SEO company services

Your account kicks off with strategic planning discussions with our marketing team. Your business and your goals are unique and it’s our job to understand them, and to turn that understanding into an SEO action plan. Today, auto parts SEO is all about topics and creating unique, useful content.
Your website will get an extensive analysis of automotive keywords because we want to know how your site is being found organically…which automotive keywords bring the most qualified shoppers…and which keywords work for your competitors.

Experts at auto parts SEO and repair shop SEO strategies

Please scroll down to the table below to learn about our SEO marketing approach and methods. It’ll give you a quick look at why it’s important to know the aftermarket industry to optimize any site and you’ll see why we’re so different from other marketing companies.

Fast SEO Quote

Automotive SEO Services ListingBase SEO PlanSEO Leader
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Monthly optimization level12 hours SEO optimization/month25 hours SEO optimization/month
Automotive SEO strategic planning with client
Auto parts SEO, optimized for Google and Bing
Follow SEO best practices for automotive parts & accessories
Set up and monitor Google Search Console
Set up and monitor Bing Webmaster Tools
Google Analytics linked to Google Search Console
Continuous competitor keyword and search analysis
Optimization of website page titles
Optimization of meta descriptions
Optimization of on-page content and product descriptions
Continual submission of optimized pages to Google & Bing
Google RankBrain prioritization
Blog post content development
Manage WordPress or WebShopManager blog including tags and categories
Add JSON-LD code or other schema to website for SEO and local search
Bi-weekly or monthly reporting on account performance and ROI
Monthly conference call with your Hedges Account Team
Social postings in Facebook, Twitter or Google+
Optimize & manage Twitter, Pinterest or Google+ profile pages
Website conversion analysis and optimization
Natural inbound link building

Free analysis of your auto parts online marketing!

Even if you have an agency already managing your paid search campaigns in Google AdWords or in the Yahoo/Bing Network, qualified websites can receive a free analysis of current online automotive marketing. We might help you find ways to improve your ROI or organically increase your auto parts sales. (You’ll see terms like “organic search” or “natural search” used when referring to Search Engine Optimization, but it all means the same thing.)

In the aftermarket, online marketing is critical to reach today’s auto, marine and motorcycle shoppers

  • More than 4 out of 5 automotive enthusiasts begin their search online using Google, Bing and Yahoo. That’s what makes automotive PPC so important!
  • Consumers are constantly connected: they move effortlessly from computer to tablet to phone and your Internet marketing should, too.
  • Enthusiasts use the Internet to research products and make decisions on where to buy, as well as which brand to buy.
  • Internet marketing benefits manufacturers as much as it does retailers. Manufacturers can control their own branding message using PPC.

Automotive parts SEO Company, Sell More Online

Sell auto parts? We can create effective organic search campaigns to drive more sales to your website. You can reach buyers while they’re shopping and making buying and brand decisions. It’s important to develop page content in the context of what consumers are searching for, so we pay close attention to long tail keywords, like part type or make, model and year. You’ve probably heard “content is king” but context of a search is a close second (maybe context is the queen?). You’ll want your product pages to show up for searches with a high purchase intent.

Automotive parts SEO for Manufacturers

Reach shoppers making buying decisions by using effective organic search marketing and sell direct or send them to your dealers. More than half of all auto parts & accessories buyers visit manufacturer websites to do research before buying a product. Bring your new products to market quickly and create consumer demand and pull-through sales. Online marketing lets you take control of your brand.

Search Marketing for Race Tracks/Events

Increase ticket sales by being found on more search engines. SEO can be more effective than traditional media buys such as radio or TV advertising. We also specialize in Facebook, Twitter and other types of social marketing to reach your fans’ friends and expand your online organic reach. We utilize JSON-LD code and schema so Google recognizes events, times and ticket sales, and and displays these important things for search activity, often in the Google Knowledge Graph (also known as Position Zero).

Automotive Parts SEO for Aftermarket Manufacturers:

Manufacturers: even if you don’t sell online you should be visible online. Nine out of 10 aftermarket parts buyers do their part and brand research online before buying, even if they’re going to buy in a retail store.

Today’s parts buyers are obsessed with research before buying. It’s critical to be found online.

Automotive SEO companies vs. search agencies that work in any industry…see important differences:

Auto parts SEO is a different process in our industry than it is for other retailers or manufacturers because of the unique differences in our industry’s products and our industry’s consumers. Here’s a handy comparison of typical search engine optimization activities we think are important to growing your sales if you’re in the auto parts business. Keep this comparison in mind when talking to any digital agency that specializes in organic search.

Automotive online Marketing ActivityAutomotive SEO CompanyNon-Automotive Generalized SEO Company
Understanding “long tail” auto parts SEO terms, which are search phrases using 3 or more words) (See our article on long tail search for more information.)Auto parts and accessory consumers typically use long tail (3 or more) search terms, including year, make, or model combinations, vehicle submodel, or part type or function, etc. Examples: “2014 Mustang exhaust system” or “Cummins diesel turbo EGR.”Generalized companies without automotive experience, that try to work in many different industries, may not understand the value of long tail searches, may not understand the important differences in various long tail phrases, and may not understand differences between generations of car/truck models with different engines or chassis.
Being found organically for part numbers including long complex OEM part numbers:Today’s research-obsessed consumers often know the specific part number they’re looking for. Part number searches are searches with high purchase intent. These searches are often modified by brand terms of the manufacturer.Conventional search agencies aren’t likely to understand the level of importance part numbers play in organic search.
Understanding the latest automotive trends, especially new automotive products, important for automotive SEO companies:Understanding the latest industry trends and new products is important when strategically planning an online campaign. We attend the SEMA Show, AAPEX and the PRI Show every year and have our finger on the pulse of the automotive aftermarket.Non-automotive search companies aren’t aware of trends in the automotive parts aftermarket, and probably don’t qualify to get into the trade shows either.

SEO strategies: building compelling site content vs. building inbound links

For automotive parts search we get asked if we focus on creating inbound links to improve automotive rankings, or if we optimize organically by building unique and useable content, or is it a combination of both?

The answer is we like to emphasize site content with a slight priority over inbound links. Good, engaging content that provides useful information to the customer is what tends to rank highest organically. In other words, build pages for the reader, not for Google.

Relying on inbound links that aren’t built naturally—or worse, paid inbound links—is a good way to have your site penalized by Google, resulting in a drop in your organic rankings. For solid SEO that won’t backfire on you, we prefer to put a priority on your website and looking at your site structure, making sure it is correct with

and

tags for example. We like to verify that image alt tags are present and correctly optimized. We also like to make sure Google Webmaster Tools and Bing Webmaster Tools accounts are being fully utilized. And, most importantly, we make sure the page educates the consumer through well-thought-out, engaging automotive content.

How a foundation in market research aids in auto parts SEO

We are often asked about our market research background. To us, it’s important to base decisions on facts and data, not opinions. Most of what we do is based on our knowledge of enthusiast shopping and browsing behavior. We’ve surveyed over 500,000 race fans, car and truck enthusiasts, and hard parts buyers over the past few years. Plus, we do extensive keyword research for each individual client. All of this helps us create a cost-effective approach to providing superior services to our clients.

If you actually got this far down on the page, maybe we should talk about helping you sell auto parts online! Thanks for your interest and sticking with us down this long page, and if you need more information please give us a call.

And finally, please watch this helpful video from Google on how to hire an SEO agency.

ABOUT OUR ONLINE MARKETING EXPERIENCE

Hedges & Company was started in 2004 but our experience managing online marketing dates back to early days of the 1990s. Our team has been working with online marketing in the automotive aftermarket longer than anyone else we can think of…in fact our agency principal started one of the first websites in the aftermarket.

Copyright 2018 Hedges & Company.
All company names, brand names, trademarks and logos are the property of their respective owners. BuyerZoom™ and BrandZoom™ are trademarks of Hedges & Company.
Hedges & Company is rated 4.8/5 based on 7 reviews on Google, AutomotiveAftermarket.org and Clutch.co.

 

Located between Cleveland and Akron in historic Hudson, Ohio at 5603 Darrow Road, Suite 100 Hudson OH 44236-5015.
Please call Hedges & Company at (234) 380-1650. Hours: .