We’re an automotive SEO company for manufacturers and parts retailers.
If you need automotive SEO services, we’re different from other companies you may be looking at. We’re automotive SEO company with experts that have been helping clients since 2004.
Need automotive SEO services for your parts website?
Automotive SEO services done by “car people” from the automotive industry!
Optimization for automotive parts websites with a focus on sales and ROI.
Members of SEMA, CAN and the Auto Care Association.
Regular reporting on automotive SEO services and scheduled client meetings.
SEO strategies based on year/make/model fitment, part type or function, enthusiast words and part numbers.
Experience with website platforms commonly used to sell automotive products and services (please scroll down).
Unmatched track record of success optimizing automotive parts and accessories sites.
Automotive industry marketing experts
We specialize in the automotive aftermarket, OEM automotive parts and powersports industries. We base our automotive search engine optimization on our own automotive SEO case studies, research and testing, not guesswork.
You get a strategic marketing partner with Hedges & Company. We advise you on best practices for automotive SEO services, as well as what to expect for 2022 and beyond. Our automotive aftermarket industry trends forecasts are well-known and picked up by news organizations and trade associations.
We include specialized strategies such as improving your clickthrough rates, adding extensible schemas and structured data, social media marketing for natural inbound link building, monitoring your competitors, and more. Our SEO services for automotive sites are effective because we discover new opportunities for your website.
Finally, we understand consumer search patterns and how consumers shop for automotive products. The automotive products buying process is non-linear. Consumers search for automotive products in different ways along the Road to Purchase, as they do their online research. Consumers use part type search, year, make, model or submodel search, part function search, part symptom search, part number/brand search and informational/how-to search.
Top SEO services according to DesignRush, Clutch.co and Expertise
We’re named one of the best SEO companies and automotive agencies by DesignRush, a B2B marketplace that connects advertisers with digital agencies around the world. They classify agencies by services offered and by industries served. DesignRush verifies agency reviews that appear on their site. Our rating on DesignRush is a 4.8 out of 5. We do not pay DesignRush for a rating.
We’re also one of the top SEO agencies according to Expertise, with an “A” rating. Expertise is a website that lists service providers in a wide variety of business services and provides ratings to potential customers. We do not pay Expertise for a rating.
We have a 4.5 star rating on Clutch.co, a review site for B2B services, that conducts one-on-one phone interviews with verified reviewers. They rate over 150,000 companies that provide marketing services including SEO services, app development, web development and IT services. We do not pay Clutch.co for a rating.
Our strategies to optimize automotive websites
We’re big believers in optimizing websites relying on E-A-T and EAST.
E-A-T stands for Expertise, Authority and Trustworthiness. This is an important automotive SEO ranking signal and a Google algorithm.
We prefer to build engaging content based on our EAST acronym, which stands for Engagement, Answers, Solutions and Topics.
We optimize your site for people searching for specific topics, products or services. That’s because Google ranks pages for Page Quality (PQ) by evaluating the Main Content (MC) of a page. We want the MC to provide answers and solutions to topics, and we want it to be engaging so it turns into a sale.
We work with these web platforms, automotive parts data providers and automotive data formats
We’re experts at optimizing automotive sites built on any automotive eCommerce platform including Web Shop Manager or eTool Developers; OEM automotive sites built on RevolutionParts, and automotive sites built on Magento, Shopify, BigCommerce, WordPress and WooCommerce.
|Automotive SEO Services||Base Automotive SEO Plan||Automotive SEO Leader|
|Monthly optimization level||12 hours SEO optimization/month||25 hours SEO optimization/month|
|Automotive SEO strategic planning with client|
|Automotive SEO, optimized for Google and Bing|
|Follow SEO best practices for automotive parts & accessories including year/make/model searches|
|Set up and monitor Google Search Console|
|Set up and monitor Bing Webmaster Tools|
|Google Analytics linked to Google Search Console|
|Continuous competitor keyword and search analysis|
|Optimization of website page titles|
|Optimization of meta descriptions|
|Optimization of on-page content and product descriptions|
|Continual submission of optimized pages to Google & Bing|
|Add JSON-LD code or other schema/microdata to website for SEO and local search|
|Bi-weekly or monthly reporting on account performance and ROI|
|Monthly conference call with your Hedges Account Team|
|Strategies for topics and user engagement (formerly just Google RankBrain prioritization) as well as Google’s E-A-T algorithm (Expertise, Authority and Trust)|
|Blog post topic research and content development including automotive SEO searches, fitment search and part number search|
|Manage WordPress, Shopify, BigCommerce or other platform blog, including content creation, tags and categories|
|Social postings in Facebook, Instagram, Pinterest or Twitter|
|Optimize & manage Twitter, Facebook, Instagram or Pinterest profile pages|
|Website conversion rate optimization (CRO)|
|Natural inbound link building|
We want to help grow your sales of automotive products
Your automotive SEO account starts with a kick-off call and strategic planning discussion with your new team. Your business and your goals are unique. It’s our job to understand them.
Then it becomes our job to turn that information into an automotive SEO action plan. Today, SEO is about topics, solutions and user engagement. It’s about knowing types of search queries. It’s about creating unique, useful content for your customers to find.
We give your automotive website an extensive analysis of automotive keywords to discover how your site is found organically. We analyze which automotive keywords bring the most qualified shoppers. We look at which keywords work for your competitors, too. We look at the overall competitive landscape to find opportunities for your site to rank.
Experts at automotive strategies
Please scroll down to the table below. You’ll learn about our automotive SEO marketing approach and methods. It gives you a quick look at why it’s important to know the aftermarket industry to optimize any site. It also shows why we’re so different from other SEO companies.
In the aftermarket, online marketing is critical to reach today’s shoppers
More than 4 out of 5 automotive enthusiasts begin their search online using Google, Bing and Yahoo. That’s what makes using the right automotive SEO company so important!
Consumers are constantly connected: they move effortlessly from computer to tablet to phone and your Internet marketing should, too.
Enthusiasts use the Internet to research products and make decisions on where to buy, as well as which brand to buy.
Internet marketing benefits manufacturers as much as it does retailers. Manufacturers can control their own branding message with SEO.
Automotive SEO company to help you sell more products and accessories online
Sell automotive products? We can create effective organic search campaigns to drive more sales to your website. You can reach buyers while they’re shopping and making buying and brand decisions. It’s important to develop page content in the context of what consumers are searching for, so we pay close attention to long tail keywords, like part type or make, model and year. You’ve probably heard “content is king” but context of a search is a close second (maybe context is the queen?). You’ll want your product pages to show up for searches with high purchase intent.
SEO for automotive products manufacturers
Reach shoppers making buying decisions by using effective organic search marketing and sell direct or send them to your dealers. More than half of all automotive parts & accessories buyers visit manufacturer websites to conduct their own research before buying a product. Bring your new products to market quickly and create consumer demand and pull-through sales. Online marketing lets you take control of your brand.
We’re an automotive SEO company for manufacturers. Not just retailers.
Aftermarket products manufacturers: even if you don’t sell online, you should be visible online. Nine out of 10 aftermarket products buyers do their part and brand research online before buying, even if they’re going to buy in a retail store.
Today’s aftermarket products buyers are obsessed with pre-purchase research. It’s critical for your website to be found online. We want to earn your business and become your automotive SEO partner!
Automotive SEO companies vs. search agencies that work in any industry. There are important differences
Automotive SEO is a different process in our industry than it is for other retailers or manufacturers because of the unique differences in our industry’s products and our industry’s consumers. Here’s a handy comparison of typical search engine optimization activities we think are important to growing your sales if you’re in the auto parts business. Keep this comparison in mind when talking to any digital agency that specializes in organic search.
|Consumer Activity||Automotive SEO Company||Non-Automotive Generalized SEO Company|
|Understanding the latest automotive search trends is important for automotive SEO companies||Understanding the latest industry trends and new products is important when strategically planning an online campaign. We attend the SEMA Show, AAPEX and the PRI Shows and have our finger on the pulse of the automotive aftermarket.||Non-automotive search companies aren’t aware of trends in the automotive parts aftermarket. They probably don’t qualify to get into the trade shows, either.|
|Understanding “long tail” automotive SEO terms (search phrases using 3 or more words). These are typically searches with make, year or model, or engine type, or other automotive-type terms||Auto parts and accessory consumers typically use specific search patterns. This includes year, make, or model, submodel, part type or part function. Examples: “2014 Mustang exhaust system” or “Cummins diesel turbo EGR.”||Generalized companies that work in many different industries usually don’t understand how consumers search. Or they may not understand differences between generations of car/truck models with different engines or chassis codes.|
|Being found organically for part numbers including complex OEM part numbers||Today’s research-obsessed consumers often know the specific part number they’re looking for. Part number searches are bottom-funnel searches with high purchase intent.||Conventional search agencies aren’t likely to understand how consumers search for manufacturer part numbers or crossover part numbers in organic search.|
SEO: building compelling site content vs. building inbound links
When discussing automotive SEO, we sometimes get asked is it better to focus on creating inbound links to improve auto parts rankings, or is it better to optimize organically by building unique and usable content? Or maybe it is a combination of both?
Good, engaging content that provides useful information to the customer is what tends to rank highest organically. In other words, build pages for the reader, not for Google. And engaging content is a requirement for any effective link building campaign.
Relying on inbound links that aren’t built naturally—or worse, paid inbound links—is a good way to have your site penalized by Google, resulting in a drop in your organic rankings. For solid SEO that won’t backfire on you, we put a priority on your website and your site structure (making sure it is correct with tags, for example). We like to verify that image alt tags are present and correctly optimized. We also like to make sure Google Search Console and Bing Webmaster Tools accounts are set up.
And, most importantly, we make sure the page educates the consumer with well-thought-out, engaging automotive content.
Automotive SEO services reinforced with market research
We’re often asked about our market research background. To us, it’s important to base decisions on facts and data, not opinions. Most of what we do is based on our knowledge of enthusiast shopping and browsing behavior. We’ve surveyed over 500,000 race fans, car and truck enthusiasts, and hard parts buyers over the past few years. Plus, we do extensive keyword research for each individual client.
All of this helps us create a cost-effective approach to providing superior services to our clients.
If you actually got this far down on the page, maybe we should talk about helping you sell auto parts online! Thanks for your interest and sticking with us down this long page. If you need more information please give us a call.
Our SEO services are not verified or endorsed by Google. We’re a Premier Google Partner agency for paid search services and we’re required to give you that disclaimer. Google wants us to make it clear that paid search services and our automotive SEO services are two completely different things.
About our experience as an automotive SEO company
Hedges & Company was started in 2004, but our experience in online marketing dates back to the 1990s. Our team has been working on online marketing in the automotive aftermarket longer than anyone else we can think of. In fact, one of the largest automotive websites today (summitracing.com) was started by one of our agency principals back in the 1990s.
We’ve worked with many of the top brands in the aftermarket improving their SEO results. We’d love to be your automotive SEO company.