Looking for automotive SEO services for your auto parts website?

auto parts seoIf you need automotive SEO services, we’re different from other companies you may be looking at. We’re automotive SEO experts and have been for over 16 years.

Auto parts SEO services done in-house by “car people” from the automotive industry!
Regular reporting on automotive SEO services and scheduled client meetings.
Optimization for auto parts with a focus on sales and ROI.
SEO strategies based on year/make/model fitment, part type or function, enthusiast words and part numbers.
Experience with the website platforms commonly used to sell auto parts (scroll down).

Automotive industry specialists

automotive seo team at the sema showWe specialize in the automotive aftermarket, OEM parts and powersports industries. We base our SEO services on our own automotive SEO case studies, research and testing, not guesswork.

You get a strategic marketing partner with Hedges & Company. We advise you on 2020 automotive SEO trends and best practices as well as what’s coming for 2021 and beyond.

We include specialized strategies such as improving your clickthrough rates, adding extensible schemas and structured data, social media marketing for natural inbound link building, monitoring your competitors, and more. Our SEO services for auto parts sites are effective because we discover new opportunities for your website.

Finally, we understand the auto parts Road to Purchase for consumers shopping for automotive parts & accessories. The auto parts buying process is non-linear. Consumers search for auto parts in different ways along the Road to Purchase, as they do their online research. Consumers use part type searches, year, make, model or submodel searches, part function searches, part symptom searches, and part number/brand searches.

Fast Automotive SEO Quote


We work with these web platforms, automotive parts data providers and automotive data formats

Magento ecommerce platform
WordPress platform
web shop manager auto parts
revolution parts ecommerce platform
etool developers auto parts websites
Woocommerce for WordPress
BigCommerce web platform
Shopify ecommerce web platform
PIES auto parts data standard
ACES auto parts data standard
dci auto parts data
sema data coop parts data seo
PartsHub auto parts data

We’re experts at optimizing auto parts sites built on any automotive eCommerce platform including Web Shop Manager or eTool Developers; OEM auto parts sites built on RevolutionParts, and automotive sites built on Magento, Shopify, BigCommerce, WordPress and WooCommerce.

Auto Parts SEO Company ServicesBase Auto SEO PlanAutomotive SEO Leader
Click or call us (234) 380-1650 today

Monthly optimization level12 hours SEO optimization/month25 hours SEO optimization/month
Auto parts SEO strategic planning with client
Auto parts SEO, optimized for Google and Bing
Follow SEO best practices for automotive parts & accessories
Set up and monitor Google Search Console
Set up and monitor Bing Webmaster Tools
Google Analytics linked to Google Search Console
Continuous competitor keyword and search analysis
Optimization of website page titles
Optimization of meta descriptions
Optimization of on-page content and product descriptions
Continual submission of optimized pages to Google & Bing
Google RankBrain prioritization
Blog post content development
Manage WordPress or WebShopManager blog including tags and categories
Add JSON-LD code or other schema to website for SEO and local search
Bi-weekly or monthly reporting on account performance and ROI
Monthly conference call with your Hedges Account Team
Social postings in Facebook, Instagram, Pinterest or Twitter
Optimize & manage Twitter, Facebook or Pinterest profile pages
Website conversion analysis and optimization
Natural inbound link building

We want to help grow your auto parts sales

Your automotive SEO account starts with a kick-off call and strategic planning discussion with your new team. Your business and your goals are unique, and it’s our job to understand them. It’s also our job to turn that into an automotive SEO action plan. In 2019, SEO is about topics, solutions and user engagement, and creating unique, useful content for your customers to find.

We give your auto parts website an extensive analysis of automotive keywords because we want to know how your site is found organically. We analyze which automotive keywords bring the most qualified shoppers and which keywords work for your competitors. We look at the overall competitive landscape to find opportunities for your site to rank.

Experts at automotive and repair shop SEO strategies

Please scroll down to the table below to learn about our automotive SEO marketing approach and methods. It gives you a quick look at why it’s important to know the aftermarket industry to optimize any site. It also shows why we’re so different from other SEO companies.

In the aftermarket, online marketing is critical to reach today’s auto, marine and motorcycle shoppers

  • More than 4 out of 5 automotive enthusiasts begin their search online using Google, Bing and Yahoo. That’s what makes automotive SEO so important!
  • Consumers are constantly connected: they move effortlessly from computer to tablet to phone and your Internet marketing should, too.
  • Enthusiasts use the Internet to research products and make decisions on where to buy, as well as which brand to buy.
  • Internet marketing benefits manufacturers as much as it does retailers. Manufacturers can control their own branding message with SEO.

Automotive parts SEO company to help you sell more online

Sell auto parts? We can create effective organic search campaigns to drive more sales to your website. You can reach buyers while they’re shopping and making buying and brand decisions. It’s important to develop page content in the context of what consumers are searching for, so we pay close attention to long tail keywords, like part type or make, model and year. You’ve probably heard “content is king” but context of a search is a close second (maybe context is the queen?). You’ll want your product pages to show up for searches with a high purchase intent.

SEO for auto parts manufacturers

Reach shoppers making buying decisions by using effective organic search marketing and sell direct or send them to your dealers. More than half of all auto parts & accessories buyers visit manufacturer websites to conduct their own research before buying a product. Bring your new products to market quickly and create consumer demand and pull-through sales. Online marketing lets you take control of your brand.

We’re an automotive SEO company for auto parts manufacturers, not just retailers:

Auto parts manufacturers: even if you don’t sell online you should be visible online. Nine out of 10 aftermarket parts buyers do their part and brand research online before buying, even if they’re going to buy in a retail store.

Today’s parts buyers are obsessed with research before buying. It’s critical to be found online. We want to earn your business and become your automotive SEO partner.

Automotive SEO companies vs. search agencies that work in any industry…see the important differences:

Automotive SEO is a different process in our industry than it is for other retailers or manufacturers because of the unique differences in our industry’s products and our industry’s consumers. Here’s a handy comparison of typical search engine optimization activities we think are important to growing your sales if you’re in the auto parts business. Keep this comparison in mind when talking to any digital agency that specializes in organic search.

Automotive online Marketing ActivityAutomotive SEO CompanyNon-Automotive Generalized SEO Company
Understanding “long tail” auto parts SEO terms, which are search phrases using 3 or more words) (See our article on long tail search for more information.)Auto parts and accessory consumers typically use long tail (3 or more) search terms, including year, make, or model combinations, vehicle submodel, or part type or function, etc. Examples: “2014 Mustang exhaust system” or “Cummins diesel turbo EGR.”Generalized companies without automotive experience, that try to work in many different industries, may not understand the value of long tail searches, may not understand the differences in long tail phrases. Or they may not understand differences between generations of car/truck models with different engines or chassis codes.
Being found organically for part numbers including long complex OEM part numbers:Today’s research-obsessed consumers often know the specific part number they’re looking for. Part number searches are searches with high purchase intent. These searches are often modified by brand terms of the manufacturer.Conventional search agencies aren’t likely to understand how consumers search for manufacturer part numbers or crossover part numbers in organic search.
Understanding the latest automotive trends, especially new automotive products, important for automotive SEO companies:Understanding the latest industry trends and new products is important when strategically planning an online campaign. We attend the SEMA Show, AAPEX and the PRI Show every year and have our finger on the pulse of the automotive aftermarket.Non-automotive search companies aren’t aware of trends in the automotive parts aftermarket, and probably don’t qualify to get into the trade shows either.

Automotive SEO strategies: building compelling site content vs. building inbound links

When discussing automotive SEO, we sometimes get asked is it better to focus on creating inbound links to improve auto parts rankings, or is it better to optimize organically by building unique and usable content? Or maybe it is a combination of both?

Good, engaging content that provides useful information to the customer is what tends to rank highest organically. In other words, build pages for the reader, not for Google. And engaging content is a requirement for any effective link building campaign.

Relying on inbound links that aren’t built naturally—or worse, paid inbound links—is a good way to have your site penalized by Google, resulting in a drop in your organic rankings. For solid SEO that won’t backfire on you, we put a priority on your website and your site structure (making sure it is correct with tags, for example). We like to verify that image alt tags are present and correctly optimized. We also like to make sure Google Search Console and Bing Webmaster Tools accounts are set up.

And, most importantly, we make sure the page educates the consumer with well-thought-out, engaging automotive content.

Automotive SEO reinforced with market research

We’re often asked about our market research background. To us, it’s important to base decisions on facts and data, not opinions. Most of what we do is based on our knowledge of enthusiast shopping and browsing behavior. We’ve surveyed over 500,000 race fans, car and truck enthusiasts, and hard parts buyers over the past few years. Plus, we do extensive keyword research for each individual client.

All of this helps us create a cost-effective approach to providing superior services to our clients.

If you actually got this far down on the page, maybe we should talk about helping you sell auto parts online! Thanks for your interest and sticking with us down this long page, and if you need more information please give us a call.

And finally, please watch this helpful video with Maile Ohye when she was at Google on how to hire an SEO agency:

About our experience as an automotive SEO company

Hedges & Company was started in 2004 but our experience managing online marketing dates back to early days of the 1990s. Our team has been working with online marketing in the automotive aftermarket longer than anyone else we can think of…in fact, our agency founder started one of the first auto parts websites in 1990s. We’ve worked with many of the top brands in the aftermarket improving their SEO results. We’d love to be your automotive SEO company.