SEO Website Audits

Know where your site stands

Knowing your website’s strengths and weaknesses are absolutely critical in today’s competitive business environment. An in-depth website audit will help you discover how your site stacks up to others in the automotive aftermarket industry. Whether you have a newly built website, a well-established site or are just looking to evaluate the effectiveness of your search engine optimization (SEO), an audit will provide you with actionable steps needed to improve your online presence.

At Hedges & Company, we’ve established ourselves as experts in Google Analytics code, Google AdWords and conversion optimization. With this extensive knowledge, we take an up-close look at your site’s inner workings. This includes:

  • Performing a website content audit and technical audit.
  • Comparing your site against competing sites.
  • Identifying potential gaps and providing strategies to help close them.
  • Discovering the SEO efficiency of your site.
  • Exposing your website’s weakness.
  • Setting a strategic improvement plan.
Website Audit and Marketing Audit Services IncludedIncluded
Complete evaluation of sources of current site traffic vs. best practice
Complete evaluation of on-site content, including screening for duplicate content
For manufacturers selling direct for the first time: list of site requirements and shopper expectations
Complete evaluation of meta data, titles, microschema and alt tags vs. best practice
Comparison of competitor websites to find weaknesses and opportunities
Complete evaluation of marketing costs including cost per click or per conversion, vs. best practice
Complete evaluation of opportunities to improve site conversion rates
Complete evaluation of mobile-friendliness of your website and analysis of mobile traffic vs. best practice
Complete evaluation of social marketing activities and effectiveness
Complete evaluation of Google AdWords and Bing Ads including campaigns and account structure
Complete evaluation of conversion tracking in Google Analytics, AdWords linking and cross-device conversion tracking
Complete evaluation of product data, or new data source opportunities from SEMA Data Coop, DCi, or other data providers
Complete evaluation of your current email marketing vs. best practices
Overall evaluation of your digital marketing ROI vs. best practices in the automotive aftermarket
Complete confidentiality
Complete evaluation of your current website Content Management System (CMS) platform

It’s time to make sure your website is aligned with today’s automotive digital marketing best practices.

Call (234) 380-1650 or contact us to get your audit started!

Discover the Difference

Since we are experts in the aftermarket auto part industry, we know what it takes to make your site a real success. Using our nearly three decades of niche-specific knowledge, we are able to accurately tell you how your business’ site is performing according to expected industry conversion rates, click-through rates and organic vs. paid traffic. Best of all, new Hedges & Company clients may qualify for a 100% credit on our auditing services.

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Located between Cleveland and Akron in historic Hudson, Ohio at 5603 Darrow Road, Suite 100 Hudson OH 44236-5015.
Please call Hedges & Company at (234) 380-1650. Hours: .