If you're concerned your site isn't being found, you're paying too much for marketing, or your site isn't structured correctly, get an audit from the experts.
• We're experts at Google Analytics code, site conversion optimization and Google AdWords.
• You get a complete analysis of your site, your competitor's sites, and how you compare to best practices.
• You get an analysis of your mobile site vs. non-mobile site.
• We'll tell you how you compare to expected conversion rates, click-through rates, organic vs. paid traffic, and more!
The table below shows everything you can expect from our complete marketing and site audit of your website, including recommendations, evaluations, and comparison to digital marketing best practices. Plus, new clients of Hedges & Company may qualify for a complete 100% credit of the audit fee.
Conventional vs. automotive digital agencies: What's the big difference anyway?
Here's a handy comparison chart of our knowledge in the automotive aftermarket online marketing arena that shows why we are different than non-automotive digital agencies. Feel free to ask us questions about this list, or keep it in mind when you talk to any digital marketing agency that specializes in email marketing.
|Automotive Marketing Activity||Automotive Digital Marketing Agency||Non-Automotive Digital or Advertising Agency|
||Aftermarket shoppers have specific interests and shopping/browsing habits, for example, parts for a Cummins diesel engine in a Ram truck. As experts in automotive marketing we understand how a search for this product is different from someone who is a Powerstroke diesel or F-250 owner.||Conventional agencies not familiar with the automotive aftermarket probably don't understand what makes one vehicle or engine different than another.|
|Site marketing strategies:||We often recommend strategies to be found in a variety of ways, to match how consumers shop based on year, make, model, part function, part type, part symptom or brand & part number.||Conventional digital marketing agencies or advertising agencies may not understand the fundamental ways car, truck, motorcycle or ATV buyers shop for products.|
|Be familiar with auto parts functions and descriptions:
||When we evaluate your AdWords account or your Google Analytics, and even your site content, we'll look for important words and phrases to maximize your site's visibilty as well as your site's conversion rate.||Agencies not experienced in the aftermarket may not be familiar with auto or truck parts, their purpose or function, or why an enthusiast would consider buying a product in the first place.|
About our experience: Hedges & Company has been around since 2004 but our experience managing Internet marketing dates back to the 1990s. Our team members have been involved with online marketing in the automotive aftermarket longer than anyone else we can think of. Let us get started managing your online marketing, give us a call or send us an email today.
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