Looking at the best programmatic advertising companies? We offer real time bidding (RTB) for automotive advertisers
There’s a lot of native ads buzz this year, with questions about the best programmatic advertising companies.
If you’re in the automotive industry we’re one of the best programmatic advertising companies out there. And one of best native advertising agencies in the automotive, too. That’s because we understand automotive parts and DIY audiences better than other agencies.
We lead you through the extremely complex world of programmatic advertising (sometimes called real time bidding or RTB) and make it simple for you.
It’s important to note “programmatic advertising” is an option outside of Google Ads and Microsoft Advertising (Bing).
How do programmatic advertising companies work?
So how does programmatic advertising work? Here’s a very simplified illustration. First we set up your advertising campaigns. These can be campaigns to show on certain websites, any website where an automotive buyer visits, or on mobile apps.
Then we link these marketing campaigns to specialized aftermarket audiences that we select and build. To make audience buying work, we use ad exchanges to show your brand to these audiences. These ad exchanges use algorithms and real time bidding (RTB) to place your ads on websites or on apps.
Audiences can be behavioral, in-market (consumers ready to make a purchase), self-reported, or based on buying history. These are known as “third-party” audiences. They can also be remarketing audiences of visitors to your own website. These are “first-party” audiences. In all cases audiences are anonymized to protect privacy.
Programmatic advertising is a cost-efficient and data-driven approach to paid search, outside the Google system. It has grown so rapidly in the past few years in industries outside of the aftermarket, that it now includes 70% of all display ad spending around the world.
We recommend a minimum of 300 x 250 pixels (most popular), 728 x 90, 336 x 280, 160 x 600, 300 x 600 and 970 x 90.
For more see our article, What is Programmatic Marketing?
How does native advertising work?
Native ads are small ads that you often see at the bottom of news sites like CNN, The Weather Channel, MSN and literally thousands of other websites. These native ads look like they “belong” on the page because they match the design of the website. Native advertising is programmatic advertising but instead of serving banner ads, native ads are made up of text, and sometimes an image or a logo, depending on the format of the ad.
Native advertising has an advantage because many times a native ad has a higher clickthrough rate (CTR) than a banner ad does.